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Jul 30th 2014

Today in History: 1865: steamboat Brother Jonathan sinks off the coast of Crescent City, California; 1975: Jimmy Hoffa disappears from a parking lot; 1975: Vanuatu gains independence. Holidays and Observances: Feast of the Throne, Morocco.

Day 211 there are 154 days remaining this year.

People born today:
Emily Brontë, Author, 1818-1848;
Henry Moore, Sculptor, 1898-1986;
Gerald Moore, Pianist, 1899-1987;
Buddy Guy, Singer, 1936-;
Paul Anka, Singer, 1941-;
Frances de la Tour, Actress, 1944-;

Delta Burke, Actress, 1956-;
Kate Bush, Singer, 1958-;
Laurence Fishburne, Actor, 1961-;
Misty May-Treanor, Volleyball player, 1977-;
Justin Rose, Golfer, 1980-;
Nathan Carter, Singer, 1983-;

Martin Stosch, Singer, 1990-;
Prince Hridayendra of Nepal.2002-.

People died today:
Jacob Baradaeus, Bishop, ???-578;
Pope Benedict I, ???-579;
Tatwine, Archbishop, ???-734;
Maria Theresa of Spain, 1638-1683;
Joyce Kilmer, Poet, 1886-1918;

Lane Frost, Bull rider, 1963-1989;

Claudette Colbert, Actress, 1903-1996;
Ron Dias, Animator, 1937-2013;
Colm Murray, Journalist, 1952-2013.




Twitter loses $145,000,000 twixt April and June despite increased revenue and their shares go up! Martha Stewart Living Omnimedia sees their revenue 'tumbling 11 percent, to $37.6 million' says Keith J. Kelly at nypost.com but make an 'operating profit of $2.2 million in the second quarter.' For more, click here.


'The Spectator magazine has apologized to Irish businessman Paddy McKillen' says Roy Greenslade at theguardian.com for comments made by Taki Theodoracopulos, the magazine 'High Life' correspondent. 'Taki, wrongly referred to [Paddy McKillen] as "front man" for the Qataris over his investment in Claridges hotel' says Mr. Greenslade and The Spectator said in court that Mr. Theodoracopulos had "incorrectly assumed" that McKillen's investment was being financed with Qatari funding. For more, click here.



'The magazine publishing house Bonnier will soon be launching new apps for their U.S. magazines' says D. B. Hebbard at talkingnewmedia.com. D. B. notes 'the magazine’s most recent publisher’s statement shows that its app, called Popular Science+, has over 57,000 subscribers .' For more, click here.

Hachette Book Group and Amazon are still at each other throats with the online company saying that Hachette 'is “sharing too small a portion” of the revenue from e-books with authors.' Quite why this is any business of Amazon is not really clear but since the two companies have been battling for the last two months, at some point it was bound to get personal! For more, click here.



GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS
UN officials accuse Israel of launching a deadly attack on a UN-run school housing thousands of refugees in Gaza despite repeated warnings.
Twitter announced its £86m loss for Q2 this morning... their shares soared at the news!
No appeal over Rolf Harris sentence.
The UK government says it plans to allow driverless cars on public roads in January.
The US economy grew by 4% in the second-quarter.
Actress Sally Farmiloe has died. aged 60
The number of people in England diagnosed with dementia rises by 62% over seven years.
Nick Cotton is alive and well.

Jul 29th 2014

Today in History: 1836: Inauguration of the Arc de Triomphe; 1945: The BBC Light Programme radio station is launched; 2005: Discovery of the dwarf planet Eris. Holidays and Observances: International Tiger Day.

Day 210 there are 155 days remaining this year.

People born today:
Booth Tarkington, Author, 1869-1946;
Benito Mussolini, Politician, 1883-1945;
William Powell, Actor, 1892-1984;
Clara Bow, Actress, 1905-1965;
Robert Horton, Actor, 1924-;
Elizabeth Dole, Politician, 1936-;
Peter Jennings, Journalist, 1938-2005;
David Warner, Actor, 1941-;
Diane Keen, Actress, 1946-;
Nellie Kim, Gymnast, 1957-;
Ruud Janssen, Illustrator, 1959-;
Martina McBride, Singer, 1966-;
Timothy Omundson, Actor, 1969-;
Stephen Dorff, Actor, 1973-;

Allison Mack, Actress, 1982-;
Kim Dong-wook, Actor, 1983-;
Munro Chambers, Actor, 1990-.

People died today:
Olaf II of Norway, 995-1030;
Pope Urban VIII, 1568-1644;
Thomas Dick, Minister, 1774-1857;
Cass Elliot, Singer, 1941-1974;

Mickey Cohen, Gangster, 1913-1976;
Raymond Massey, Actor, 1896-1983;
David Niven, Actor, 1910-1983;

Mike Reid, Comedian, 1940-2007;
Munir Hussain, Cricketer, 2929-2013.


Fareed Zakaria of CNN, The Washington Post and once of Newsweek and Time is to join 'The Atlantic and its business site — Quartz — as a contributing editor' says mediabistro.com. Apparently Mr. Zakaria will have enough time to continue with his duties at CNN etc. For more, click here.

Elsewhere in the capital, Bob Cusack has been named editor-in-chief of The Hill according to politico.com where he 'replaces Hugo Gurdon, who was named editorial director of The Washington Examiner.' This is a new position at the Examiner. And since we are talking of people getting news jobs, Paul Collins 'has been promoted to associate publisher of Rodale’s Runner’s World and Running Times' says mediabistro.com; Mr. Collins had been ad director for both publications for the last four years. For more on this, click here.

The UK's 'The Sun' newspaper is 'facing a barrage of criticism' according to theguardian.com for its story on a four year old boy who has the mark of the Devil. The newspaper said the story had come to them via the parents who 'had already publicized the pictures and story on Facebook.' Some of the comments on The Guardian's web site were quite illuminating: Larking67: 29 July 2014 12:57pm: Is it July 1014? What next? Proof of witches? Blood libels? and MarkB35: 29 July 2014 1:16pm: Let's hope the parents don't call him Damian! and our favorite from someone with the nomenclature of chickenboy: 29 July 2014 12:58pm: You mean he has a picture on his head that looks like Rupert Murdoch? For more, click here.


Want a job? Need a job? 'Details magazine has more than one job to fill since its publisher Kevin Martinez jumped ship two weeks ago' says Alexandra Steigrad at wwd.com. Kevin went to rival Maxim and says Alex 'according to sources, Martinez has looted his former employer Condé Nast of eight employees — six from Details and two from sister titles Lucky and Wired. Most of those staffers were on the advertising side.' For more, click here.


'The B2B foodservice industry magazine Flavor & The Menu has launched its first digital edition into the Apple Newsstand app' reports D. B. Hebbard at talkingnewmedia.com and the app, called GETFLAVOR, is a completely native tablet edition, built using the Mag+ platform.' For more of D.B.'s insight, click here.



In the Uk 'Archant [has] announced the resignation of its CEO Adrian Jeakings' who will exit the building at the end of the month - that would be Thursday says Nick Hudson of holdthefrontpage.co.uk. For more, click here.



GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS
Jury selection begins in the corruption trial of ex-Virginia Governor Bob McDonnell, accused of accepting loans and lavish gifts from a supporter.
Architect Sir Richard MacCormac has died.
Rain, hail and lightning hit SE England
Chef Ross Burden has died aged 45 after complications arising from his cancer treatment.
EU set to widen Russia sanctions.
LA Clippers can at last be sold.
Linda Ronstadt has been awarded the National Medal of Arts - the highest arts honor in the US.
London's 'Gherkin' skyscraper has been put up for sale.

Jul 28th 2014

Today in History: 1540: Thomas Cromwell is executed; 1540: Henry VIII of England marries Catherine Howard; 1993: Andorra joins the United Nations. Holidays and Observances: Liberation Day, San Marino.

Day 209 there are 156 days remaining this year.

People born today:
Stefan Dunjov, Colonel, 1815-1889;
Beatrix Potter, Author, 1866-1943;

Catherine Dale Owen, Actress, 1900-1965;
John Ashbery, Poet, 1927-;
Jacqueline Kennedy Onassis,
First Lady, 1929-1994;

Simon Dee, Talk show host, 1935-2009;
Ian McCaskill, Meteorologist, 1938-;
Jim Davis, Cartoonist, 1945-;
Sally Struthers, Actress, 1947-;
Steve Peregrin Took, Singer, 1949-1980;
Vajiralongkorn, Prince, 1952-;
Priscilla Chan, Singer, 1965-;
Marc Dupré, Singer, 1973-.

People died today:
Theodosius II, Emperor, 401-450;
Cyrano de Bergerac, Poet, 1619-1655;
Flinders Petrie, Egyptologist, 1853-1942;
Frank Loesser, Composer, 1910-1969;
Sam Edwards, Actor, 1915-2004;
Patrick Allen, Actor, 1927-2006;

Ersilio Tonini, Cardinal, 1914-2013.



'When Justin Smith arrived from The Atlantic last fall to take over the sprawling media group at Bloomberg LP, the move was greeted by hosannas in the media and journalism circles' writes Dean Starkman at cjr.org. However, twixt then and now, what has Mr. Smith actually achieved - the answer seems to be 'not a great deal. For more on the man who was 'credited with playing a crucial role' in keeping The Atlantic going, click here.


'Nathalie Ayache has sold Numéro magazine' scribes Joelle Diderich at wwd.com. The magazine, 'the last remaining publication of her late husband Alain Ayache’s media group' has been sold to Paul-Emmanuel Reiffers who is the cofounder of Mazarine, the advertising agency. For more, click here.

Amie Deutch Named TastingTable.com Publisher

AMI Promotes Men’s Fitness Publisher

Ad Age Elevates Zmuda; Taps Event-Content Editor




GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS
Only 15 per cent of the UK’s leading FTSE 250 companies responded to tweets from customers in a March survey
The downing of a Malaysian airliner in eastern Ukraine may constitute a "war crime", UN human rights chief Navi Pillay says.
US evacuates Libya embassy staff.
Lightning kills man on US beach.
Former Radio 1 DJ Dave Lee Travis will go on trial on 1 September
over sexual abuse allegations.
Liberia shuts borders to curb Ebola.
Emirates to stop flying over Iraq
Uneasy calm in Gaza.
Italian opera singer Carlo Bergonzi has died aged 90.



Jul 25th 2014

Today in History: 1547: Henry II of France is crowned; 1603: James VI of Scotland is crowned King of England; 1868: Wyoming becomes a United States territory; 2000: A Concorde supersonic passenger jet, F-BTSC, crashes just after takeoff from Paris. Holidays and Observances: Renaissance Day, Oman; Revolution Day, Egypt.

Day 206 there are 159 days remaining this year.

People born today:
Arthur Balfour, Politician, 1848-1930;
S. U. Ethirmanasingham, Politician, 1915-;
Whipper Billy Watson,
Wrestler, 1917-1990;
Estelle Getty, Actress, 1923-2008;

Bruce Woodley, Musician, 1942-;
Anne Applebaum, Journalist, 1964-;
Matt LeBlanc, Friend, 1967-;

David Denman, Actor, 1973-;

Hulk, Footballer, 1986-.

People died today:
Constantius Chlorus, Emperor, 250-306;

Martin I of Sicily, 1376-1409;
Fred Englehardt,
Triple jumper, 1879-1942;

Charlie Rich, Singer, 1932-1995;
Ben Hogan, Golfer, 1912-1997;

Bernadette Lafont, Actress, 1938-2013.


 

Condé Nast has announced it will cease to print Golf World and the magazine will become digital only. 'The title was the third book in a three book field (counting only the major magazines)' says D.B. Hebbard at talkingnewmedia.com with a circulation if just over 213,000, well below, the 1,400,000 of the second place magazine in the field. For more on this story, click the clubs!



'Anna Wintour has been appointed the editorial director across all Conde Nast titles. reports independent.co.uk. It seems as though Ms. Wintour has so many titles at Conde Nast, it would b easier to list what she is not responsible for. For more details, click here.



Want a couple of free magazines and some books? Well if you are a Canadian, and download the Nook app for Windows 8.1 then you can because says mastheadonline.com 'for a limited time, NOOK Media LLC a branch of Barnes & Noble Inc., is giving Canadians... five free popular eBooks and two top magazines.' You have to select from a list of books and magazines rather than get just what you want, but hey, sounds like a nice deal to us. For more, cliquez ici!


Why I’ve stopped reading the B2B magazines that come in the mail
We sort of know what D.B. Hebbard at talkingnewmedia.com when he scribes 'there are days now where I walk to the mailbox to retrieve my mail when I think that I have not received any magazines – only to discover, stuck between two flyers for car dealerships, a magazine so thin it was mistaken for a circular.' Certainly some of the magazines that fly by the circspot.com desks every day seem so thin you wonder whether printing the magazine was worth all the effort - but we know it is. However D.B. has stopped reading, to find ot why, click here.


GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS
Efforts to secure a cease fire between Israel and Hamas are intensifying.
An American reporter for the Washington Post, his wife and two other US journalists appear to have been detained in Tehran.
Arizona halts executions pending a review of its death penalty procedures

Pop star Tulisa is found guilty of assaulting
a man at a music festival in Essex last year.

Wikipedia blocks US Congress edits.
Royal Bank of Scotland says it expects pre-tax profits of £2.65bn for the first half of the year.

Lawyers involved in the drink-driving charge against Coronation Street star Barbara Knox were told to cut out "tittle-tattle" when the case was again delayed today.




Jul 23rd 2014

Today in History: 1903: The Ford Motor Company sells its first car; 1962: Telstar relays the first publicly transmitted, live trans-Atlantic television program, featuring Walter Cronkite. Holidays and Observances: Renaissance Day, Oman; Revolution Day, Egypt.

Day 204 there are 161 days remaining this year.

People born today:
Pope Clement X, 1649-1721;
Raymond Chandler, Author, 1888-1959;
John Babcock, Soldier, 1900-2010;
Michael Wilding, Actor, 1912-1979;
Michael Foot, Politician, 1912-2010;
Raine Karp, Architect, 1939-;
Myra Hindley, Serial killer, 1942-2002;
David Essex, Singer, 1947-;

Nikos Galis, Basketball player, 1957-;
Uwe Barth, Politician, 1964-;
Hamid Mir, Journalist, 1966-;
Alison Krauss, Singer, 1971-;

Richard Sims, Cricketer, 1979-;
Blake Harrison, Actor, 1985-;
Daniel Radcliffe, Wizard, 1989-.

People died today:
Thomas Percy, Rebel, 1343-1403;
Tenby Davies, Runner, 1884-1932;
Montgomery Clift, Actor, 1920-1966;

Van Heflin, Actor , 1910-1971;
Leo McKern, Actor, 1920-2002;
Amy Winehouse, Singer, 1983-2011;

Sally Ride, Astronaut, 1951-2012.


'Fashion and lifestyle magazines experienced some ups and downs in their all-important September issues' says Alexandra Steigrad at wwd.com. Vogue has the most pages but not as many as last year and InStyle came in second. For more, click here.


Alan Murray is to succeed editor Andy Serwer as editor of Fortune magazine scribes Keith J. Kelly at the New York Post. 'Murray, the president of the Pew Research Center, was deputy managing editor and online executive editor during his days at the Journal, and his digital expertise was a big reason for the switch' says Mr. Kelly and for more of his excellent report, click here.


D.B. Hebbard at talkingnewmedia.com notes that the tech site Mashable has 'reported the results of a recent study from Jackdaw Research which shows that app sales are increasing through Apple’s iTunes' even though the average spend on iTunes has headed in the opposite direction. Streaming Services are one reason, for others, and to learn whether this actually may be a good thing (sorry Martha!), click here.


GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS
The US Supreme Court clears the way for Arizona to execute a murderer who had sought information about the lethal drugs to be used to kill him.
US and European airlines suspend Israel flights
Costa Concordia heads for scrapyard

The losing candidate in Indonesia's presidential election, Prabowo Subianto, will challenge the result in court.

Peaches Geldof died of a heroin overdose
Billy Joel to receive Gershwin prize.
The Queen will formally open the 20th Commonwealth Games in Glasgow tonight.
The Simpsons looks like it could be set to kill off one of its most beloved characters.



Jul 22nd 2014

Today in History: 1706: The Acts of Union 1707 are agreed upon; 1894: The first ever motor race is held in France; 1942: The systematic deportation of Jews from the Warsaw Ghetto begins. Holidays and Observances: Ratcatcher's Day; Pi Approximation Day.

Day 203 there are 162 days remaining this year.

People born today:
Ferdinand Tobias Richter,
Organist, 1651-1711;
Alec Hearne, Cricketer, 1863-1952;
James Whale, Director, 1889-1957;
Rose Kennedy, Philanthropist, 1890-1995;

Mukesh, Singer, 1923-1976;
Bryan Forbes, Director, 1923-2013;
Orson Bean, Actor, 1928-;
John Price, Cricketer, 1937-;
Vasant Ranjane, Cricketer, 1937-2011;
Alex Trebek, Game show host, 1940-;
Mireille Mathieu, Singer, 1946-;
Lasse Virén, Runner, 1949-;
Willem Dafoe, Actor, 1955-;
Rob Estes, Actor, 1963-;

Bonnie Langford, Entertainer, 1964-;
David Spade, Actor, 1964-;

Rufus Wainwright, Singer, 1973-;
Matty James, Footballer, 1991-;
Prince George of Cambridge, 2013-.

People died today:
Charles VII of France, 1403-1461;
Pope Clement X, 1590-1676;
Napoleon II, Emperor, 1811-1832;
John Dillinger, Bank robber, 1903-1934;

Harold Larwood, Cricketer, 1904-1995;
Uday Hussein, Barbarian, 1964-2003;
Qusay Hussein, Barbarian's brother,
1966-2003;
Sacha Distel, Singer, 1933-2004;

Estelle Getty, Actress, 1923-2008;
Dennis Farina, Actor, 1944-2013.


'Open rates for business as usual (BAU) emails climbed as high as 32.9% by the end of March 2014, up 5.7% from the same period in 2013' scribes Perry Simpson at dmnews.com, which on the face of it seems like good news. However, notes Mr. Simpson 'click rates for these emails remained consistent throughout the past four quarters, finishing Q1 at 4.3%.' Why? Mr. Simpson notes 'Jennifer Wiese, strategic services analyst at Epsilon and author of the study' says “People now have email at their fingertips 24 hours a day, seven days a week. With that, you're going to see more opens.” Exactly what email was being ignored when people did not have 'email at their fingertips 24 hours a day, seven days a week' is not clear.

It is also suggested in the report that '“[Opens] could be rising because of things like Gmail Tabs, where you can just click through a bunch of business and promotional emails at once, instead of having them trickle in and mix with personal emails where you'll just skip through them,” notes Josh Rosenwald, CEO at Unroll.Me, an email subscription management service.' What is interesting is that Mr. Rosenwald uses the term "click through" rather than "read" which suggests were are sending out more email, getting fewer results and the only people benefiting are the people sending out the emails. For more, click here.

'Garrett Graff, who left Washingtonian in April where he served as editor-in-chief for five years, most recently joined POLITICO Magazine' reports mediabistro.com. For more, click here.


Back in the dim and distant past when music came on black discs called long playing records, there was an album cover, (The Rolling Stone we think) that unzipped - well now you can unzip Marie Claire! The August issue is all about denim and 'is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip' says Ashley Rodriguez at adage.com. However, unlike the aforementioned album cover Marie Claire does not use a real zip - click here for more.

The 2014 Trade Association Business Publications International awards have been announced and says mastheadonline.com 'a significant amount of Canadian publications came away with some hardware' and Professionally Speaking did better than most. For more, cliquez ici!

Inside The Atlantic’s events juggernaut





GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS
Johns Hopkins Hospital agrees to pay $190m to thousands of women who joined a legal case claiming a gynecologist secretly recorded them.
Texas deploys troops to US border.
Fresh push to broker Gaza truce.
Sky News reporter Colin Brazier admits he was wrong to handle victims' belongings at the MH17 crash site in Ukraine.
Chinese President Xi Jinping has signed an oil deal with Venezuela.
The UK government announces a public inquiry into the death of Alexander Litvinenko, the former KGB officer poisoned with radioactive polonium in London.
A train carrying the remains of most of the victims of the MH17 plane crash arrives in the Ukrainian city of Kharkiv, out of rebel-held territory.



Jul 21st 2014

Today in History: 365: A tsunami devastates the city of Alexandria, Egypt; 1969: Neil Armstrong and Edwin Aldrin become the first humans to walk on the Moon. Holidays and Observances: Racial Harmony Day, Singapore.

Day 202 there are 163 days remaining this year.

People born today:
Maria Christina of Austria, 1858-1929;
Hart Crane, Poet, 1899-1932;
Kay Starr, Singer, 1922-;

Bill Pertwee, Actor, 1926-2013;
Helen Merrill, Singer,
Art Hindle, Actor, 1948-;
Snooty, Manatee, 1948-;

Robin Williams, Comedian, 1951-;
Fritz Walter, Footballer, 1960-;
Ross Kemp, Actor, 1964-;
Bharath, Actor, 1974-;
Josh Hartnett, Actor, 1978-;

Bilel Mohsni, Footballer, 1987-.

People died today:
Henry Percy, Soldier, 1364-1403;
Owen Wister, Author, 1860-1938;
Basil Rathbone, Actor, 1892-1967;

Dave Garroway, Journalist, 1913-1982;
Alan Shepard, Astronau
t, 1923-1998;

Ta Mok, Monk, 1926-2006.


Reuters is reporting that 'U.S. event marketing company Advanstar, which puts on trade shows in industries such as fashion and healthcare, is exploring a sale that could fetch more than $900 million.' The report says the company is working with Goldman Sachs Group and Moelis & Co in search of a purchaser for the 54 trade shows, 100 conferences, 30 publications and Advanstar is controlled by hedge fund Anchorage Capital Group and private equity firms Ares Management LP and Veronis Suhler Stevenson. For more, click here.


'Forbes Media will remain privately held and US-based' says business-standard.com but ownership is heading eastwards to China as 'Forbes said today [Friday] that a controlling stake in the group had been sold to a Hong Kong-based investment consortium.' Mr. Forbes, grandson on the company's founder will remain as chairman and editor-in-chief, although whether this arrangement is for a limited period is unknown.

'Amazon’s new Kindle Unlimited e-book subscription service, launched in the US last week' notes whatsnewinpublishing.co.uk but titles from the 'Big Five publishers' are not available. The new "service" has been dubbed the Netflix of books, basically you pay a monthly fee and can read as much as you want... except from the largest publishers. For more, click here.



The new newyorker.com site is up and running but says capitalnewyork.com ' to understand what the imperatives of the new website mean for The New Yorker in 2014, it’s not a bad idea to step back in time just a little.' To step back, click here, to view the new site, click here.


'The trend of adding buzzy contributing editors appears to be reemerging in the magazine world' scribes Alexandra Steigrad at wwd.com. It brings in readers says Alex and 'it’s also less expensive than hiring a slew of new staffers. Time Inc.’s Travel + Leisure and Hearst’s Marie Claire are prime examples of publications that are adding influential contributors to their mastheads.' For more, click here.


GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS
A BBC strike organized for the first day of the Glasgow Commonwealth Games has been called off
Dutch investigators examine bodies from the crashed Malaysia Airlines plane in eastern Ukraine.
Actor James Garner has died, he was 86.
Two gunmen kill at least four people and injure several others in a shooting rampage in Mombasa.
A nurse has been found guilty of planning to kill and eat a 14-year-old girl to satisfy his cannibalism fetish.
Someone called Evan Davis is to replace Jeremy Paxman on Newsnight.
Sky News has apologized profusely after one of its presenters was shown rifling through the personal belongings of a stricken passenger at the MH17 crash site.
England soccer captain Steven Gerrard has retired from international football after winning 114 caps.
Serious Fraud Office launching investigation into claims of fraud in foreign exchange market.



Jul 18th 2014

Today in History: 1968: Intel is founded in Mountain View, California; 1995: Soufrière Hills volcano erupts. Holidays and Observances: Constitution Day, Uruguay.

Day 199 there are 166 days remaining this year.

People born today:
W. G. Grace, Cricketer, 1848-1915;
Peace Pilgrim, Activist, 1908-1981;
Hubert Doggart, Cricketer, 1925-;
Burt Kwouk, Actor, 1930-;

Steve Forbes, Publisher, 1947-;
Richard Branson, Businessman, 1950-;

Nick Faldo, Golfer, 1957-;
Simon Heffer, Journalist, 1960-;
Marc Girardelli, Skier, 1963-;
M.I.A.,Rapper, 1975-;
Ryan Cabrera, Singer, 1982-.

People died today:
Caravaggio, Painter, 1573-1610;
Jane Austen, Author, 1775-1817;
Jack Hawkins, Actor, 1910-1973;

Paul Foot, Journalist, 1937-2004;
Jerry Hadley, Tenor, 1952-2007;
John Kronus, Wrestler, 1969-2007.


'Jason Wagenheim has been Publisher of Teen Vogue for just over two years' reports pubexec.com and all in all, he has does rather well. Now, he shares the secrets behind Teen Vogue's survival. For that, click here.

Susan Sarandon is going to guest edit Time Out New York, and she starts next Monday. Says nydailynews.com the actor will 'pick a theme for the issue and man the decks on social media.' For more, click here.





GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS
A Malaysian Airlines Boeing 777 was shot down over Ukraine.
Actress Elaine Stritch has died at the age of 89.
Italian ex-PM Silvio Berlusconi wins his appeal against a conviction for paying for sex with an underage prostitute.
Israel is prepared to "significantly widen" its ground offensive in the Gaza Strip, Prime Minister Benjamin Netanyahu says.
Bolivia approves legislation to allow 'self-employed
children' to work from the age of 10.
TRENDING ON YAHOO: 'Kaley Cuoco Throws Her Husband a Surprise Party with a Pop-Up Cake and Real Mermaids' - real mermaids? Really? (It must be true it's on the internet!)

Germany captain Philipp Lahm retires from international football after leading his side to victory at the 2014 World Cup.




Jul 17th 2014

Today in History: 1948: The South Korean constitution is proclaimed; 1981: The Humber Bridge is opened by Queen Elizabeth II; 2001: Concorde is brought back in to service nearly a year after the July 2000 crash. Holidays and Observances: King's Birthday, Lesotho, Independence Day, Slovakia.

Day 198 there are 167 days remaining this year.

People born today:
Hugo Treffner, Pedagogue, 1845-1912;
Christina Stead, Author, 1902-1983;
Phyllis Diller, Comedian, 1917-2012;

Ray Galton, Scriptwriter, 1930-;
Donald Sutherland, Keifer's Dad, 1935-;
Alun Armstrong, Actor, 1946-
Derek de Lint, Actor, 1950-;

Roy Pienaar, Cricketer, 1961-;
Letsie III of Lesotho, 1963-;
Bitty Schram, Actress, 1968-.

People died today:
Edward the Elder, 988-924;

The Romanov family, Various-1918;
Billie Holiday, Singer, 1915-1959;
Ty Cobb, Baseball player, 1886-1961;
Geraldine Fitzgerald, Actress, 1913-2005;

Edward Heath, Politician, 1916-2005;

Walter Cronkite, Journalist, 1916-2009.


Is this the beginning of the end for Louis Blouin's Blouin Media? Frankly we doubt the so-called Red Queen is on her uppers but as Keith J. Kelly notes 'at least a dozen lawsuits claiming unpaid expenses are pending against Blouin Media, publisher of Art + Auctions, Modern Painters and Blouinartinfo.com.' However, Mr. Kelly does point out the Red Queen's duplex is on the market, at $30,000,000 but he says 'even a fast sale will probably not come quickly enough to shore up her foundering art-publishing fiefdom.' For more of the travails surrounding the Blouin empire, click here.


'Throughout its 169-year history, Scientific American has been an august and sober chronicler of the advance of human knowledge, from chemistry to physics to anthropology' notes Paul Farhi at washingtonpost.com. Yet, just lately some bizarre happenings have been occurring, including says Mr. Farhi 'waves of criticism and claims that the publication was promoting racism, sexism and “genetic determinism.” Late last week, the publication took down the latest alleged outrage, a post about the late physicist Richard Feynman and his notorious womanizing.' Then the article reappeared with an editor's note of explanation... for more, click here.


'The Guardian has spent the last few years repurposing its British editorial sensibility for American readers' scribes Ricardo Bilton at digiday.com, now however, 'it’s trying to do the same for advertisers.'

Based in New York, the US version has done reasonably well, thanks, says Ricardo in 'large part to its Pulitzer Prize-winning coverage of Edward Snowden’s NSA leaks.' So getting the readers has not been as problematical as it could have been, although keeping them may prove more interesting since we presume the allure of Mr. Snowden will not be sustained. But, before all of that, the publication needs advertisers. A new CEO is due in the city so good they named it twice fairly soon. So, what needs to be done? Click here for Mr. Bilton's report.

Not only is New Orleans getting its own version of NCIS starring Scott Bakula, Lucas Black, CCH Pounder and Paige Turco this fall... in October the city will get 'a four-color glossy publication' because says Todd Matherne, Chief Executive Officer of Renaissance Publishing “New Orleans needs a great business magazine and now it will have one.” For more, click on the logo on the left.


Briarpatch, a Saskatchewan based magazine that focuses on politics and culture has 'launched an Indiegogo campaign to raise $3,000 in order to continue publishing the independent non-profit publication' says masthead.com. The magazine receives just Can$15,000 a year in public funding, so relatively, Can$3,000 is a sizable chunk of cash. For more of the story, click here, to make a donation, click here. So far they have collected Can$830.


 
 

HollywoodLife Welcomes New Managing Editor

 
 





GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS
Microsoft will cut up to 18,000 jobs.
BBC News to cut a further 415 jobs.
An actress who posted
ricin-laced letters to Barack Obama and the New York mayor is jailed for 18 years
Microsoft's search engine Bing is following Google in allowing Europeans to ask for personal data to be removed from its online results.
At least 14 Tunisian soldiers are killed in a militant attack.
Putin denies Cuba spy base plans.

Texas blues icon
Johnny Winter
has died. He was 70.

Emergency services are dealing with a crash between a passenger ferry and a cargo boat on the Thames in central London.



Jul 16th 2014

Today in History: 1377: Coronation of Richard II of England; 1935: The world's first parking meter is installed in Oklahoma City; 1965: The Mont Blanc Tunnel linking France and Italy opens. Holidays and Observances: None.

Day 197 there are 168 days remaining this year.

People born today:
Joseph Wilton, Sculptor, 1722-1803;
Roald Amundsen, Explorer, 1872-1928;
Percy Kilbride, Actor, 1888-1964;
Barbara Stanwyck, Actress, 1907-1990;

Buddy Merrill, Guitarist, 1936-;
Corin Redgrave, Actor, 1939-2010;

Margaret Court, Tennis player, 1942-;

Apichatpong Weerasethakul,
Director, 1970-.

People died today:
Anne of Cleves, 1515-1557;


Mary Todd Lincoln, First Lady, 1818-1882;
Harry Chapin, Singer, 1942-1981;
John F. Kennedy, Jr.,
Publisher, 1960-1999;

Ed Lincoln, Bassist, 1932-2012;
Hassan Pakandam, Boxer, 1934-2013.


'Guardian News & Media have appointed Eamonn Store as CEO of the Guardian US' reports thedrum.co.uk and says the report he will join 'the paper on the same day as its new US editor-in-chief Katharine Viner who will collaborate on delivering future growth when they adopt their respective roles on 2 September.' For more, click here.

'Record growth for newsstand sales and website traffic for The Atlantic' is the order of the day says Nick Massella on mediabistro.com; 'Atlantic president and editor-in-chief James Bennet and president and COO Bob Cohn' made the announcement yesterday. For more, click the cover.


On more than one occasion, here on circspot.com and other places where the editors publish articles, we have said "what's old is new again" and according to Ricardo Bilton at digiday.com Business Insider agrees with us.

Notes Mr. Bilton 'on June 24, the site published an article about the dietary impact of sugar,' the site we presume being businessinsider.com. Mr. Bilton records there was 1,500,000 views, the thing is... the article was originally posted in October 2013 and notes Ricardo 'the author of the post, Steven Perlberg, doesn’t even write for Business Insider anymore.' For more, click here.





GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS
BBC staff are set to strike on 23 July, the day that the Glasgow 2014 Commonwealth Games begin, as they seek a pay rise.
A woman who makes art based on her vagina is arrested on obscenity allegations, sparking debate in Japan.

Rocky The Musical, based on the Oscar-winning film, is to close in August six months after it opened on Broadway.

660 arrests in UK paedophile inquiry.
Germany accuses Russia over Ukraine.
Apple and IBM to co-develop apps.
Four-winged dinosaur found in China.
Pulitzer Prize-winning journalist Jose Antonio Vargas, a known illegal immigrant, is released by border agents in Texas after hours in custody.
Bashar al-Assad is sworn in for a third seven-year term as president of Syria.
Mexico is restricting TV advertising for high-calorie foods and soft drinks, as part of its campaign to tackle obesity.



Jul 15th 2014

Today in History: 1381: John Ball, a leader in the Peasants' Revolt, is hanged, drawn and quartered in the presence of King Richard II of England.; 1922: Japanese Communist Party is established in Japan; 2006: Twitter is launched. Holidays and Observances: Elderly Men Day, Kiribati.

Day 196 there are 169 days remaining this year.

People born today:
Ewostatewos, Monk, 1273-1352;
Rembrandt Harmenszoon van Rijn,
Artist, 1606-1669;
K. Kamaraj, Politician, 1903-1975;
Edward Shackleton,
Geographer, 1911-1994;
Iris Murdoch, Author, 1919-1999;
James Ball, Economist, 1933-;
Julian Bream, Guitarist, 1933-;
Ken Kercheval, Actor, 1935-;

Patrick Wayne, Actor, 1939-;
Jan-Michael Vincent, Actor, 1944-;

Linda Ronstadt, Singer, 1946-;

Celia Imrie, Actress, 1952-;
Shirley Robertson, Sailor, 1968-;
Neemia Tialata, Rugby player, 1982-.

People died today:
Gottfried Keller, Poet, 1819-1890;
Donald Calthrop, Actor, 1888-1940;
John J. Pershing, General, 1860-1948;
Margaret Lockwood, Actress, 1916-1990;

Googie Withers, Actress, 1917-2011;
Celeste Holm, Actress, 1917-2012.




Jeremy Barr at capitalnewyork.com reports 'long-serving New York executive editor John Homans is leaving' New York magazine and moving to the 'soon-to-launch Bloomberg Media politics franchise built around John Heilemann and Mark Halperin.' For more, click here.

The website Feminist Times is to close, says a note on the web site and this week will be the final week. "We simply cannot survive any longer without having to change our values. Other projects like ours allow themselves to be co-opted by a big brand or not pay contributors. We would not be happy to do either." The web site closes just a year after announcing its arrival, with the site going live three months later.


'Future Plus has created the first digital magazine for Virgin Holidays' reports ppa.co.uk available on both iOS and Android, available free if you want it.


There will probably be lots of pictures of jolly places where Virgin flies as well as 'expert photography tips, personal recommendations from the Virgin Holidays’ team, and an interview with Game of Thrones’ Maisie Williams' says the report. For more, click here.

Arthur Gregg Sulzberger
Named New York Times
Senior Editor for Strategy

First Magazine in Hamshen Armenian Dialect To Be Published in Turkey.




GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS
The World Trade Organization finds the United States violated trade rules when it imposed tariffs on a range of products from China and India.
Ex-Taliban captive Sgt Bowe Bergdahl to return to active duty.
Iraqi parliament elects new speaker.
MEPs elect Jean-Claude Juncker as head of the European Commission.
US high jump legend Alice Coachman Davis, the first black woman to win an Olympic gold medal, dies at the age of 90.
Broadway musical Holler If Ya Hear Me, which features songs by late rapper Tupac Shakur, is to close after less than two months.
Apple is lining up former White House press secretary Jay Carney to take over as its head of PR.
A shipment of several dozen live giant African snails, weighing some 2lb each, has been seized by officials at Los Angeles International Airport.
David Cameron's battle plan for the General Election begins with a Cabinet reshuffle.



Jul 14th 2014

Today in History: 1789: Citizens of Paris storm the Bastille; 1790: Citizens of Paris celebrate the unity of the French people and the national reconciliation in the Fête de la Fédération; 1881: Billy the Kid is shot and killed by Pat Garrett outside Fort Sumner. Holidays and Observances: Bastille Day, France.

Day 195 there are 170 days remaining this year.

People born today:
Poliziano, Poet, 1454-1494;
John Douglas, Bishop, 1721-1807;
Teddy Billington, Cyclist, 1882-1966;
Terry-Thomas, Actor, 1911-1990;

Ingmar Bergman, Director, 1918-2007;
John Chancellor, Journalist, 1927-1996;
Sid Haig, Actor, 1939-;
Goodwill Zwelithini
kaBhekuzulu of Zulu, 1948-;

Ross Rebagliati, Snowboarder, 1971-;
Jed Madela, Singer, 1980-;

People died today:
Billy the Kid, Criminal, 1859-1881;

Adlai Stevenson II, Politician, 1900-1965.



'Condé Nast plans to launch a UK-based multimedia bespoke publishing service for private individuals known as Condé Nast Portrait' says wwd.com. It will be called Portrait and will be launched next month. For more information, click here.

The publishing industry never misses an opportunity to go over the top and now says Ricardo Bilton at digiday.com 'digital publishers are moving the battle for audience attention from eyeballs to eardrums.' Audio is the new black and says Mr. Bilton 'Forbes, Al Jazeera and tech blog VentureBeat are among the latest publishers experimenting with services that pay professional voice actors to create audio versions of their articles.' For more, click here.


The publisher of Details magazine says Keith J. Kelly at the New York Post was 'was abruptly booted from the Condé Nast headquarters' last week and all because he 'announced he was resigning to join rival Maxim as publisher.' For more, click here.

Norm Pearlstine on Standing in Checkout Lines and The Awl


'Wallpaper is marking the fifth anniversary of its annual Handmade issue' reports wwd.com 'with five covers featuring the handprints of famous designers.' For more, click the covers.


The Queen of the United Kingdom of Great Britain, Northern Ireland and other places will send you a telegram on your 100th birthday... now Queen Oprah will send you a birthday card 'if you buy a premium subscription to' O, the Oprah Magazine says Emma Bazilian at adweek.com.

Scribes Emma 'Hearst’s O, the Oprah Magazine is testing the waters with O’s Circle of Friends, a tiered-subscription model/fan club that takes advantage of one of its singular assets: its readers’ obsession with its founder.'

For more, or if you are Oprah obsessed, click on the covers on the left featuring a woman not at all obsessed with being on the cover of her own magazine.


GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS... GENERAL NEWS BRIEFS
Baroness Butler-Sloss says she is stepping aside as the head of an inquiry into allegations of historical child abuse.
Lorin Maazel, one of the greatest modern conductors of classical music has died, he was 84.
Tommy Ramone has died.
US government infectious disease labs mishandled dangerous pathogens five times in the last decade, according to a health agency report.
Germany won the World Cup beating Argentina in the final.
Lindsay Lohan may move to London if
Jack Bauer leaves any of the city intact.
South West London is facing traffic chaos as Putney Bridge is closed for three months for repairs.
Eight Facebook activists in Iran been jailed for a total of 127 years for making posts critical of the ruling regime.
 

When starting out on a new direct mail campaign, where do you start? You start with research. Elaine explains,  Click here to read more....


Roy's cell phone is no more. Click here to read.


We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.


Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....


On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....


The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....



Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....


An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,


Publishers need to address the USPS's suggested increase before it is too late. Click here to read,


Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....


Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....


How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....


Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!


Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....


Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.


How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....


While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!


Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!


For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....


Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....


Enjoy and benefit from this exclusive article for CircSpot.com written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.


Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.


To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.


Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.


When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...


5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....


 


Not sure who is handling the promotions over at Vegetarian Times, but whoever it is, they are doing a great job.


In our last issue we got a renewal reminder informing us we had only one issue left.

There is a sticker on the outer envelope to remove and put on the order card inside. Good copy pointing out 'Last Chance for Maximum Savings!' and also a rather intriguing $25,000 Prize Number. Inside is a four color brochure just for good measure. These people obviously know the value of renewals. Click on any of the images above to see larger samples.

The original order was placed through Publishers Clearing House and sweeps sold, means sweeps renewed, and this is what the prize being offered is all about. Excellent technique.

Also, since we were looking at the current issue of Vegetarian Times, well done for including not one, not two, but three insert cards in the magazine.


Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.


Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.



Click on the image above for a larger version.


We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.


We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.


people

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.


Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.

 

people


We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.

people


When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.

people


Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
Now I just have to get a tablet - Christmas is coming!

people


'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love? (Click on the image to see larger size and also the order form page.

people


This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.


An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!

I AM NOT A
MEDICARE RECIPIENT!

To view larger size, click on the above image.


A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.

To view larger size, click on the above image.


Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.



Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.


To view larger size, click on the above image.


A CircSpot.com reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.


A CircSpot.com reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

This column is reserved for creative.