Useful, accessible information on circulation and audience development for magazine publishing professionals.


February 23rd 2018

is the 54th day of the year and there are 311 days remaining until the end of the year.

 












London, England

New York, U.S.A.
Sydney, Australia
TODAY'S NEWS HEADLINES:

Stephen Fry has announced he is receiving treatment
for prostate cancer.

Opponents of Britain's exit from the European Union are preparing a major campaign they say now has close to a 50:50 chance of stopping Brexit by blocking Prime Minister Theresa May's divorce deal, a leading pro-EU campaigner said.

A tweet by Kylie Jenner led to a $1.3bn (£930m) fall in the value Snap Inc, the parent company of Snapchat. (Think about that for a minute - a "tweet" and "Kylie Jenner" can do this, are you scared too?)

A policeman has died after street fights broke out between officers and rival football fans outside a Spanish stadium.

The United Kingdom violates women's rights in Northern Ireland by unduly restricting their access to abortion, a report by the U.N. Committee on the Elimination of Discrimination against Women (CEDAW) said on Friday.

Germany said on Friday another of its citizens has been released from jail in Turkey, a week after German-Turkish journalist Deniz Yucel was freed from detention in a move that helped to ease tensions between the two NATO allies.

Australian deputy prime minister Barnaby Joyce says he is quitting amid claims of sexual harassment and an affair with a former aide.

Theresa May is facing the prospect of another Commons Brexit battle, just hours after a marathon gathering of senior ministers aimed at agreeing a united front on leaving the European Union.


An armed officer who was on duty at the Florida high school where 17 people were killed failed to confront the gunman during the attack, a local sheriff has said.

A new wave of bombs struck Syria's eastern Ghouta unabated on Friday, witnesses said, ahead of a U.N. Security Council vote to demand a 30-day ceasefire across the country.

The United States is due to announce its largest package of sanctions against North Korea to pressure the reclusive country into giving up its nuclear and missile programs, as South Korea readies itself for further talks with its leaders.

The chief executive of the National Rifle Association said gun control advocates "hate individual freedom", before Donald Trump told Florida officials he is the "biggest believer in the second amendment".

The special counsel investigating claims of Russian political meddling in the US has filed new charges against two former aides to Donald Trump. Robert Mueller indicted Mr Trump's former campaign chairman Paul Manafort and business associate Rick Gates on multiple counts of tax and bank fraud.

BORN TODAY:
1529 – Onofrio Panvinio, Italian historian (d. 1568)
1592 – Balthazar Gerbier, Dutch painter (d. 1663)
1874 – Konstantin Päts, Estonian lawyer and politician,
1st President of Estonia (d. 1956)
1889 – Victor Fleming, American director, cinematographer
and producer (d. 1949)
1915 – Paul Tibbets, American general and pilot (d. 2007)
1925 – Louis Stokes, American lawyer and politician (d. 2015)
1938 – Diane Varsi, American actress (d. 1992)

1940 – Peter Fonda, American actor, director, producer
and screenwriter

1947 – Anton Mosimann, Swiss chef and author
1952 – Brad Whitford, American guitarist and songwriter
1956 – Sandra Osborne, Scottish politician
1959 – Linda Nolan, Irish singer and actress
1981 – Gareth Barry, English footballer
1983 – Emily Blunt, English actress

1987 – Ab-Soul, American rapper

DIED TODAY:
2015 – W. E. "Bill" Dykes, American soldier and politician (b. 1925)
2007 – John Ritchie, English footballer (b. 1941)
2006 – Telmo Zarra, Spanish footballer (b. 1921)
1976 – L. S. Lowry, English painter (b. 1887)

1848 – John Quincy Adams, American politician,
6th President of the United States (b. 1767)
1821 – John Keats, English poet (b. 1795)
1464 – Emperor Yingzong of Ming (b. 1427)
1270 – Isabel of France (b. 1225)

TODAY IN HISTORY:
1455 – Traditional date for the publication of the Gutenberg Bible, the first Western book printed with movable type.

1854 – The official independence of the Orange Free State is declared.

1883 – Alabama becomes the first U.S. state to
enact an anti-trust law.

1898 – Émile Zola is imprisoned in France after writing "J'accuse", a letter accusing the French government of antisemitism and wrongfully imprisoning Captain Alfred Dreyfus.


1927 – U.S. President Calvin Coolidge signs a bill by Congress establishing the Federal Radio Commission (later replaced by the Federal Communications Commission) which was to regulate the use of radio frequencies in the United States.

1941 – Plutonium is first produced and isolated by Dr. Glenn T. Seaborg.

1954 – The first mass inoculation of children against polio with the Salk vaccine begins in Pittsburgh.

1981 – In Spain, Antonio Tejero attempts a coup d'état by capturing the Spanish Congress of Deputies.

1987 – Supernova 1987a is seen in the Large Magellanic Cloud.

1991 – In Thailand, General Sunthorn Kongsompong leads a bloodless coup d'état, deposing Prime Minister Chatichai Choonhavan.

2010 – Unknown criminals pour more than 2.5 million liters of diesel oil and other hydrocarbons into the river Lambro, in northern Italy, sparking an environmental disaster.
AND ANOTHER THING!
Diana may have had the last laugh.
Click here to read.

For previous 'And Another Thing' articles, click here.

LATEST STRAIGHT TALK
Double Whammy for TV Guide.
Click here to read.

For previous 'Straight Talk' articles, click here.
CircSpot.com publishes cartoons from time to time; to check out some of the best, click here.

Day 54 of 365: National Day (Brunei); National Banana Bread Day (United States).

You may have heard that most Kentucky Fried Chicken stores ran out of - chicken.
What we have dubbed chicken-gate prompted the company to run an ad in The Sun and Metro
newspapers which we thought was a) rather funny, 2) very clever and 3) may have saved Kentucky Fried Chicken's skin!
A MESSAGE FROM CIRCSPOT.
If you are a Twitter user who has seen your follower count drop and you are angry at Twitter - grow up! The followers you had were fake - that's 'F', 'A', 'K', 'E' for those that cannot spell laughing out loud. The users never existed, they were bots and bits and certainly butts.

Most of the people who are outraged hail from the United States where all things fake thrive - news, Reece Witherspoon's legs and tans. You have the same number of real followers as you always had, the only thing that has changed is something called an ego.
TIME INC. U.K. ON THE WAY TO A SALE.
'The much-delayed sale of Time Inc. UK is close to being finalized' says Keith J. Kelly at the New York Post and the person making the purchase seems to be a company called 'Epiris, a London private equity firm headed by Alex Fortescue' says Mr. Kelly. For more on the former I.P.C.'s fate, click here.
PRINT IS STILL
BIG BUSINESS IN
MAGAZINE MEDIA.
Shoppers Drug Mart pulls gun magazine after tweet from former mayor.

TELEGRAM BUYS WORCESTER MAGAZINE.
'New York-based GateHouse Media, the parent company of the Worcester Telegram & Gazette, is acquiring a small Central Massachusetts media company, which owns Worcester Magazine' says Zachary Comeau at wbjournal.com.

The sale price was not disclosed and the owner 'Kirk Davis -- also the CEO of Gatehouse Media -- announced the sale to employees Thursday morning, Worcester Magazine and Telegram & Gazette both reported.' For more, click here.
BAD WEEK FOR NEWSWEEK.
On Monday there was a story published by Newsweek on how the alternative right bot network took down Al Franken. Now we are sure there could be lots and lots of reasons as to how the fall of Al Franken occurred, but the fact is he resigned thus effectively falling himself.

So right-leaning bots seems to us to be a bit of a tall story, and apparently to Newsweek too, because the story that was there on Monday was gone by Wednesday. Writes Steven Hsieh at The Stranger 'Newsweek retracted that story... stating that it was "unable to independently verify" claims that a political bot campaign "amplified pressure on Franken to resign after allegations of sexual misconduct".' Indeed. For more, click here, unless you are a bot, in which case, go boil your bot-head!

Former Time Inc. execs plan
‘Irish wake’ for the publisher.

Conde Nast Is Launching a
Digital Brand Network in the
Hopes of Attracting a
Diversity of Advertisers.


February 22nd 2018

is the 53rd day of the year and there are 312 days remaining until the end of the year.

 












London, England

New York, U.S.A.
Sydney, Australia
TODAY'S NEWS HEADLINES:
School shooting survivors have met Donald Trump and urged him to bring in stricter gun control, with the President suggesting that arming teachers could stop further massacres.

Police are investigating a letter containing a substance which was sent to St. James's Palace in central London.

Iran will withdraw from the 2015 nuclear deal if there is no economic benefit and major banks continue to shun the Islamic Republic, its deputy foreign minister said on Thursday.

The southern hemisphere summer rainy season has killed 50 people in Mozambique since October, the country's National Institute for Disaster Management said in its latest update on Thursday.

Former U.K.I.P. leader Henry Bolton has said his relationship with a former model who sent racist messages is worth losing his job over.

The deadly bombardment of eastern Ghouta in Syria is said to have killed at least 13 more civilians early on Thursday, ahead of a potential U.N. vote on a 30-day ceasefire.

The number of EU citizens leaving the UK is at its highest
level for a decade with 130,000 emigrating in the year to September, figures show.

The EU's top court has ruled that firms can dismiss
pregnant workers as part of general staff cuts, despite legal protections for pregnant women.

North Korea will send a high-level delegation to South Korea for the Winter Olympics closing ceremony, officials said on Thursday, including the man blamed for the 2010 sinking of a South Korean navy ship that killed 46 sailors.

A US teenager has been sentenced to six months in prison after he was found guilty of trying to smuggle a Bengal tiger cub across the US-Mexico border.

Jennifer Lawrence on Wednesday blasted a controversy over a photo of her wearing a plunging black dress outside on a cold London day as sexist, ridiculous and "not feminism."

Venezuelan President Nicolás Maduro has proposed holding a "mega-election" after the opposition coalition said it would boycott a planned presidential poll in April. Mr. Maduro said he wanted to add legislative, state and municipal votes to provide "democratic renewal".

U.S. President Donald Trump's eldest son described India as an important market for The Trump Organization, but said the global company will lose out on new deals because of self-imposed restrictions put in place by his father since he took office.

India has handed Canada a list of nine people in Canada who are suspected of trying to revive a Sikh separatist movement in the Indian state of Punjab, a state official said on Thursday.

Malaysia detained rapper Namewee on Thursday amid an uproar
over an "obscene" Lunar New Year music video depicting
people in dog masks dancing in what appears to be the administrative capital of Putrajaya.

Almost 700 of KFC's 900 U.K. outlets have reopened following chicken-gate, a chicken supply fiasco that began about a week ago and forced many stores to shut their doors.

The Brit music awards were handed out in London yesterday, winner include: Stormsy, Dua Lipa, Foo Fighters, Kendrick Lamar and Ed Sheeran picked up the curiously named award for Global success.

The southern hemisphere summer rainy season has killed 50 people in Mozambique since October, the country's National Institute for Disaster Management (INGC) said in its latest update on Thursday.

The Greek parliament has voted to investigate 10 prominent politicians, including two ex-prime ministers, over allegations they allowed bribery by the Swiss pharmaceuticals company Novartis.

Centrica, which owns British Gas, is cutting 4,000 jobs, after what its chief executive called a "weak" end to 2017.

Uganda's privately owned Observer newspaper has tweeted photos which, it says, show police chasing away journalists to block them from covering a high-profile trial.

BORN TODAY:
1514 – Tahmasp I, Iranian shah (d. 1576)
1592 – Nicholas Ferrar, English scholar (d. 1637)
1778 – Rembrandt Peale, American painter and curator (d. 1860)
1882 – Eric Gill, English sculptor and illustrator (d. 1940)
1883 – Marguerite Clark, American actress (d. 1940)

1907 – Robert Young, American actor (d. 1998)
1906 – Constance Stokes, Australian painter (d. 1991)

1926 – Kenneth Williams, English actor and screenwriter (d. 1988)
1930 – Marni Nixon, American soprano and actress (d. 2016)
1932 – Ted Kennedy, American soldier, lawyer, and politician (d. 2009)
1933 – Sheila Hancock, English actress and author
1937 – Joanna Russ, American author and activist (d. 2011)
1940 – Judy Cornwell, English actress
1944 – Jonathan Demme, American director, producer
and screenwriter (d. 2017)
1950 – Julie Walters, English actress and author
1953 – Nigel Planer, English actor and screenwriter
1951 – Ellen Greene, American singer and actress
1966 – Jason Feddy, English singer-songwriter
1971 – Lea Salonga, Filipino actress and singer
1974 – James Blunt, English singer-songwriter and guitarist
1988 – Jonathan Borlée, Belgian sprinter



DIED TODAY:
2012 – Frank Carson, Irish-English comedian and actor (b. 1926)
2002 – Chuck Jones, American animator, producer
and screenwriter (b. 1912)
1995 – Ed Flanders, American actor (b. 1934)
1983 – Adrian Boult, English conductor (b. 1889)
1943 – Hans Scholl, German activist (b. 1918)

1943 – Sophie Scholl, German activist (b. 1921)
1897 – Charles Blondin, French tightrope walker
and acrobat (b. 1824)
1799 – Heshen, Chinese politician (b. 1750)

TODAY IN HISTORY:
1371 – Robert II becomes King of Scotland, beginning the Stuart dynasty.


1797 – The last Invasion of Britain begins near Fishguard, Wales.

1856 – The United States Republican Party opens its first national convention in Pittsburgh.

1907 – Robert Baden-Powell made the first scouting camp in Brownsea, England.

1942 – World War II: President Franklin D. Roosevelt orders General Douglas MacArthur out of the Philippines as the Japanese victory becomes inevitable.

1959 – Lee Petty wins the first Daytona 500.


1972 – The Official Irish Republican Army detonates a car bomb at Aldershot barracks, killing seven and injuring nineteen others.

1983 – The notorious Broadway flop Moose Murders opens and closes on the same night at the Eugene O'Neill Theatre.

1997 – In Roslin, Midlothian, British scientists announce that an adult sheep named Dolly has been successfully cloned.

2011 – New Zealand's second deadliest earthquake strikes Christchurch, killing 185 people.

2012 – A train crash in Buenos Aires, Argentina, kills 51 people and injures 700 others.

2018 – A man throws a grenade at the U.S embassy in Podgorica, Montenegro. He dies at the scene from a second explosion, with no one else hurt.
AND ANOTHER THING!
Diana may have had the last laugh.
Click here to read.

For previous 'And Another Thing' articles, click here.

LATEST STRAIGHT TALK
Double Whammy for TV Guide.
Click here to read.

For previous 'Straight Talk' articles, click here.
CircSpot.com publishes cartoons from time to time; to check out some of the best, click here.

Day 53 of 365: Celebrity Day (Church of Scientology); Independence Day (Saint Lucia).
VOX MEDIA LAYS OFF STAFF.
Vox Media has announced it is to lay of 5% of its workforce, about 50 members of staff. Says Keith J. Kelly at the New York Post 'in the latest sign of a retreat in digital publishing, Vox CEO Jim Bankoff told employees in an internal memo that Racked, Curbed, SB National and the video services team were among the hardest hit.

What is interesting is that C.E.O. Jim Bankoff noted to staff 'Vox made its numbers for 2017' which is impressive because that 'stands in contrast to other digital titans, including Vice Media and Buzzfeed' who missed their budgets and cut staff. Nice that Vox Media made their numbers, we are sure that will be a great comfort to the fifty staff members that were cut, never to return. For more, click here.
STRAIGHT TALK BY ELAINE TYSON - TV GUIDE'S DOUBLE WHAMMY

Here’s something you don’t see often.  A recent issue of TV Guide has multiple insert cards (no, that’s not unusual) with the same offer and price – a one or two year renewal with a premium and price savings.  The offer is for for current subscribers only.

What is unusual is the fact that the premium on each card is different – a FREE organizer tote on one card, a FREE book on the other.  I don’t know whether this is a premium test or whether the test was conducted and a similar test result made both premiums viable.  However, it is certainly unusual that there is no offer for a new subscription.  It’s a retention offer only.

The headline on the card says “SO MUCH MORE THAN JUST LISTINGS”.  That’s certainly true.  But, if you think about it, even though TV Guide has some good editorial, the primary reason to subscribe is still the listings.  And, for that reason, there must be practically zero pass along readership among current subscribers so why offer a new subscription? It would take up room better used to push the premium offer.  TV Guide can offer a new subscription in newsstand copies and any other distribution not mailed to current subscribers.

There is also savings off the cover price along with the premium. Everything else about these cards is traditional.  All in all, a very clever renewal promotion and use of insert cards.

TALKING OF STAFF LEAVING THE BUILDING...
... 'Samantha Yanks has stepped down as editor-in-chief of Hamptons and Gotham magazines' reports Emily Smith at pagesix.com. Ms. Yanks's departure however is good news for 'Anetta ­Nowosielska, an East Hampton resident' says Ms. Smith and she 'will take over the top spot at Hamptons mag.' For more, click here.
TALKING OF STAFF LEAVING THE BUILDING...
... over fifty jobs at Newsday ''are being done away with, according to a notice' says Kali Hays at wwd.com and not only there says Ms. Hays as 'Berkshire Hathaway’s BH Media Corp. looks to be making' cuts too including 'the Omaha World-Herald, the home paper of Berkshire Hathaway founder Warren Buffett, where more than 40 positions are being eliminated.' For more on this, click here.
TALKING OF STAFF LEAVING THE BUILDING... THE ATLANTIC IS HIRING,
HOORAH! Jaclyn Peiser at the New York Times says 'a media company is expanding its newsroom' and that company is The Atlantic and scribes Ms. Peiser it 'plans to add as many as 100 employees to its staff over the next 12 months.' She is quoting Bob Cohn, The Atlantic magazine's president who says: "We have great ambitions to grow The Atlantic and make it better and these are the ways we think we can do it." Good for him - for more, click here.

NEW CFO AT ENSEMBLEIQ
EnsembleIQ has appointed Len Farrell Chief Financial Officer, with responsibility for all financial aspects of the company and its extensive portfolio of media, event, and information brands that serve North America’s retail markets. With private equity experience and a thirty-year background in financial management at a wide range of businesses, he brings substantial relevant experience to the role.

Mr. Farrell is coming to EnsembleIQ from Virginia Tile Company, where he had responsibility for strategy, mergers & acquisitions, accounting, treasury, human resources, information technology, and risk management. Prior to that, he had significant tenures at Nudo Products Inc., iPromo/Memory Suppliers, Sagus International, Inc., and Millennium Rail, Inc.

Mr. Farrell is scheduled to assume his new role on February 27th. Until that time, his duties will be handled by Chief Operating Office Richard Rivera.



While taking a walk through You Tube looking for interesting videos of cats doing funny things, we stumbled across this video from Integral Ad Science explaining ad fraud and it made very interesting viewing and explained many, for us, unanswered questions. Grzegorz Miaskiewicz explains everything you need to know about ad fraud – the economics behind it, its many elusive forms, and the impact it’s made on our industry. Grab a cup of coffee and a muffin, then sit back and enjoy, you will thank us later!

SNAPCHAT TO DOUBLE CONTENT.
They are going to release 80 shows this year and says Sahil Patel at digiday.com this could include 'what could be its first serialized, scripted shows. In doing so, the company has also widened its sources for shows to include digital and legacy publishers, in addition to existing TV network partners.'

To see who is producing what, click here.


February 21st 2018

is the 52nd day of the year and there are 313 days remaining until the end of the year.

 












London, England

New York, U.S.A.
Sydney, Australia
TODAY'S NEWS HEADLINES:
US evangelist Reverend Billy Graham has died at his home in North Carolina at the age of 99.

Two men have been arrested after 1kg (2.2lb) of cocaine was found in a pair of fake buttocks at Lisbon Airport.

Sylvester Stallone has been forced to insist he is "alive and well" after falling victim to an online death hoax.

At least 22 people died in Peru on Wednesday when a bus hurtled some 100 meters into a ravine in the mountainous south in the country's second major bus crash this year, a local official said.

A confidant of Israeli Prime Minister Benjamin Netanyahu has agreed to turn state's witness in one of several corruption investigations posing a serious threat to the conservative leader's political survival, local media said.

A federal judge on Tuesday declared unconstitutional a California law requiring IMDb, the movie and television information website, to remove actors' ages at their request.

A historic meeting due to take place between US Vice President Mike Pence and North Korean officials at the Winter Olympics was cancelled by Pyongyang at the last minute, it has emerged.

The Prime Minister has ordered a review of public health scandals involving the pregnancy test drug Primodos, the use of vaginal mesh implants and the anti-epilepsy drug sodium valproate.

Spain's Supreme Court ordered the arrest of former Catalan member of parliament Anna Gabriel after she failed to appear in court on Wednesday to answer charges related to the region's independence push.

Syrians in eastern Ghouta say they are waiting their "turn to die" as ferocious attacks by the country's regime continued for a fourth day.

BORN TODAY:
1559 – Nurhaci, Chinese emperor (d. 1626)
1783 – Catharina of Württemberg (d. 1835)
1836 – Léo Delibes, French pianist and composer (d. 1891)

1896 – Nirala, Indian poet and author (d. 1961)
1910 – Douglas Bader, English captain and pilot (d. 1982)
1912 – Arline Judge, American actress and singer (d. 1974)
1907 – W. H. Auden, English-American poet, playwright
and composer (d. 1973)
1924 – Robert Mugabe, 2nd President of Zimbabwe
1933 – Nina Simone, American singer-songwriter
and pianist (d. 2003)

1937 – Harald V of Norway

1945 – Maurice Bembridge, English golfer
1949 – Larry Drake, American actor (d. 2016)

1953 – William Petersen, American actor and producer
1954 – Christina Rees, British politician
1963 – William Baldwin, American actor
1969 – Aunjanue Ellis, American actress and producer
1977 – Owen King, American author
1987 – Ellen Page, Canadian actress



DIED TODAY:
2012 – H. M. Darmstandler, American general (b. 1922)

2002 – John Thaw, English actor and producer (b. 1942)
1945 – Eric Liddell, Scottish rugby player and runner (b. 1902)
1730 – Pope Benedict XIII (b. 1649)
1513 – Pope Julius II (b. 1443)

TODAY IN HISTORY:
1437 – James I of Scotland is assassinated.

1613 – Mikhail I is unanimously elected Tsar by a national assembly, beginning the Romanov dynasty of Imperial Russia.

1804 – The first self-propelling steam locomotive makes its outing at the Pen-y-Darren Ironworks in Wales.

1874 – The Oakland Daily Tribune publishes its first edition.

1878 – The first telephone directory is issued in
New Haven, Connecticut.

1916 – World War I: In France, the Battle of Verdun begins.

1925 – The New Yorker publishes its first issue.


1948 – NASCAR is incorporated.

1952 – The British government, under Winston Churchill, abolishes identity cards in the UK to "set the people free".

1965 – Malcolm X is assassinated at the
Audubon Ballroom in New York City.


1972 – The Soviet unmanned spaceship Luna 20 lands on the Moon.

1975 – Watergate scandal: Former United States Attorney General John N. Mitchell and former White House aides H. R. Haldeman and John Ehrlichman are sentenced to prison.

1995 – Steve Fossett lands in Leader, Saskatchewan, Canada becoming the first person to make a solo flight across the Pacific Ocean in a balloon.

2013 – At least 17 people are killed and 119 injured following several bombings in the Indian city of Hyderabad.
AND ANOTHER THING!
Okay, it is time for America to admit that football in
America is Rugby everywhere else with different rules.
Click here to read.

For previous 'And Another Thing' articles, click here.

LATEST STRAIGHT TALK
Double Whammy for TV Guide.
Click here to read.

For previous 'Straight Talk' articles, click here.
CircSpot.com publishes cartoons from time to time; to check out some of the best, click here.

Day 52 of 365:
FAIRFAX PROFITS TAKE A TUMBLE...
... quite a tumble truth be told; 54% to be precise but at least it did make a profit - always good! Aus$38,500,000 is the 'net profit after tax' says Vivienne Kelly at Mumbrella.

'Chief executive and managing director Greg Hywood was pleased with the results' says Ms. Kelly which sort of makes you wonder what it would be that dis-pleases Mr. Hywood; frankly we would not be happy, but hey, it is summer down under so perhaps that helps. For more, click here.
FACEBOOK NEEDS TO PIVOT TO QUALITY SAYS NICK THOMPSON...
... especially in its newsfeed, although it would be great if Facebook became a quality product.

“The fundamental thing I want Facebook to do is change news feed so that it rewards quality content,” said Thompson on this week’s episode of the Digiday Podcast according to Aditi Sangal at digiday.com and you know what, we suspect that is the direction we think Facebook will head. Not because it believes in quality, but simply because it is wearing out its welcome elsewhere. For more, click here.

Open the March Issue of InStyle and Check Your Heart Rate With This Interactive Toyota Ad
WHERE IS MELANIA?

She was a model, before she was first lady, and one day perhaps she will be a model first lady, but for now, where is Melania? 'From British GQ to U.S. Vogue' says Claire Atkinson at N.B.C., 'Melania Trump appeared on many magazine covers as a professional model. But since she became first lady, few editors have dared to put her on the front page.'

She has appeared on OK!'s cover just under a year ago but says Ms. Atkinson 'there's a clear reluctance among editors to put themselves in the cross-hairs of the culture wars. Mostly New York-based editors may fear having to face unhappy readers or advertisers if they go with a choice so closely tied to President Trump.'

So perhaps the dour faces of Melania of late relate more to the effect Trump is having on her "magazine" career and less on the rumors of extra marital affairs... then again... for more, click here.

GOOP IS HIRING!
Want to report to C.E.O. Gwyneth Paltrow - well you might be able to as she is hiring. 'Goop is beefing up its editorial and partnerships teams to keep up with the growth' writes Chantal Fernandez at businessoffashion.com.

Danielle Pergament, which actually sounds like a room deodorizer you might find for sale for $1,000 on Goop, is the new editor-in-chief, effective this very day. Ms. Paltrow has 'also hired InStyle’s style director Ali Pew' which sounds like a rather posh chair you could buy on the site. For more, click here.



Milo
Yiannopoulos
throws
in
the
towel
on
lawsuit
against
former
publisher.


February 20th 2018

is the 51st day of the year and there are 314 days remaining until the end of the year.

 












London, England

New York, U.S.A.
Sydney, Australia
TODAY'S NEWS HEADLINES:
KFC closed more restaurants on Tuesday, days after "teething problems" with a new delivery contractor meant it ran out of chicken.

Venezuela is introducing a new cryptocurrency as the economy struggles to cope with US sanctions and hyperinflation.

Oxfam GB boss Mark Goldring says the charity is investigating
26 new claims of sexual misconduct, including 16 in its
international operations.

Europe has seen a big surge in measles cases in 2017, which the World Health Organization says is a tragedy after a record low of 5,273 cases in 2016. Cases increased four-fold, with more than 20,000 people affected and 35 deaths.

Oscar-winning Australian actor Geoffrey Rush has been accused in court of repeatedly touching an actress inappropriately while on stage. Rush is suing Sydney's The Daily Telegraph for defamation over articles it published detailing the allegations.

Pro-government forces bombarded Syria's eastern Ghouta on Tuesday, killing at least 49 people, after the heaviest one-day death toll there in three years on Monday.

Fergie's jazzy, slowed-down version of the Star-Spangled Banner at Sunday's NBA All-Star game wasn't a hit with everyone. The U.S. singer has apologised for her performance.

South Korea and the United States will announce plans before April for a postponed joint military drill, South Korea's defense minister said on Tuesday.

Jamie Oliver's two flagship London restaurants have gone into administration, although the celebrity chef immediately bought one back. His upmarket Barbecoa steak restaurant in London's Piccadilly will close a year after it was re-launched.

Kenyan officials have allowed two opposition supporters to fly to Zimbabwe after detaining them at an airport overnight. Senator James Orengo and financier Jimi Wanjigi planned to attend opposition leader Morgan Tsvangirai's burial.

The city of Christchurch and several other districts on New Zealand's South Island have declared a state of emergency after being hit by the remnants of Cyclone Gita.

Chinese model Liu Wen has sparked a backlash after sending a new year's message to fans on Instagram. Liu used the phrase "Happy Lunar New Year", rather than "Chinese New Year", prompting some Chinese social media users to accuse her of neglecting her heritage.


Indonesia seized a record 1.6 tonnes of crystal methamphetamine from a ship off the northern island of Batam on Tuesday, a narcotics official said, the second major drug bust this month.

Iran has located a passenger plane that crashed with 65 people on board, a military spokesman said on Tuesday, two days after it disappeared from radar over mountainous terrain, increasing Iranians' fears about the country's aging fleet of aircraft.

Three months after Saudi Arabia detained scores of people in a crackdown on corruption, its rulers are trying to reassure investors that the kingdom remains open for business.

BORN TODAY:
1358 – Eleanor of Aragon, queen of John I of Castile (d. 1382)

1633 – Jan de Baen, Dutch painter (d. 1702)
1794 – William Carleton, Irish author (d. 1869)
1867 – Louise, Princess Royal of England (d. 1931)

1906 – Gale Gordon, American actor (d. 1995)
1924 – Gloria Vanderbilt, American actress and fashion designer
1926 – Gillian Lynne, English ballerina, choreographer, and director
1936 – Larry Hovis, American actor and singer (d. 2003)
1943 – Mike Leigh, English director and screenwriter

1946 – Sandy Duncan, American actress, singer, and dancer
1947 – Peter Osgood, English footballer (d. 2006)
1947 – Peter Strauss, American actor and producer
1950 – Peter Marinello, Scottish footballer
1954 – Patty Hearst, American actress and author

1963 – Mariliza Xenogiannakopoulou, Greek lawyer
and politician, Greek Minister of Health
1984 – Trevor Noah, South African comedian, actor and television host


DIED TODAY:
2017 – Steve Hewlett, British journalist (b. 1958)
2014 – Garrick Utley, American journalist (b. 1939)

2012 – Katie Hall, American educator and politician (b. 1938)
2008 – Emily Perry, English actress and dancer (b. 1907)
2005 – Sandra Dee, American actress (b. 1942)

1992 – Dick York, American actor, the real Darrin (b. 1928)
1513 – King John of Denmark, Norway, and Sweden (b. 1455)
1431 – Pope Martin V (b. 1368)

TODAY IN HISTORY:
1472 – Orkney and Shetland are pawned by Norway to Scotland in lieu of a dowry for Margaret of Denmark.

1792 – The Postal Service Act, establishing the United States Post Office Department, is signed by United States President George Washington.

1816 – Rossini's opera The Barber of Seville premieres at the Teatro Argentina in Rome.

1872 – The Metropolitan Museum of Art opens in New York City.

1931 – The Congress of the United States approves the construction of the San Francisco–Oakland Bay Bridge by the state of California.

1935 – Caroline Mikkelsen becomes the first woman to
set foot in Antarctica.

1943 – The Saturday Evening Post publishes the first of
Norman Rockwell's Four Freedoms in support of United States President Franklin Roosevelt's 1941 State of the Union address theme of Four Freedoms.

1998 – American figure skater Tara Lipinski becomes the youngest gold-medalist at the 1998 Winter Olympics in Nagano, Japan.

2015 – Two trains collide in the Swiss town of Rafz resulting in as many as 49 people injured and Swiss Federal Railways canceling
some services.

2016 – Six people are killed and two injured in multiple shooting incidents in Kalamazoo County, Michigan.
AND ANOTHER THING!
Okay, it is time for America to admit that football in
America is Rugby everywhere else with different rules.
Click here to read.

For previous 'And Another Thing' articles, click here.

LATEST STRAIGHT TALK
Double Whammy for TV Guide.
Click here to read.

For previous 'Straight Talk' articles, click here.
CircSpot.com publishes cartoons from time to time; to check out some of the best, click here.

Day 51 of 365: Day of Heavenly Hundred Heroes (Ukraine); World Day of Social Justice.
U.K. CIRCULATION FIGURES - JUL-DEC 2017 - UPDATED FROM YESTERDAY.
The "men's" market in the U.K. has not done well in the recently released A.B.C. circulation figures with Men's Fitness falling 18% to 21,183 copies. Men's Health fell to 175,683 and Esquire to 62,677 a fall of 4% in both cases. GQ and Shortlist got the best results and their circulation remained static.


The staff at The Big Issue must be happy because they have recorded the third straight year-on-year increase in circulation. The figure is the highest it has been for five year; 83,073 is the average according to figures released by A.B.C.

Hello! increased their circulation by 4% to 234,655 copies a week which must really have annoyed the staff at Grazia who saw their circulation fall by 16% to 102,859 copies..








Elsewhere, Cosmopolitan fell to 351,338 down 14%; Look down 37% at 57,110 and Health and Fitness was down a rather dramatic 23% with a circulation of just 9,359.

It was not all bad news mind you, Marie Claire increased circulation to 157,412 although over 50,000 of this is free circulation. Women's Health's circulation came in at 132,728, an increase of 2%, the same as Marie Claire, their free circulation is slightly less at 33,841.

 

Meanwhile in the Women's Weekly magazine market among the top magazines there was only one magazine that managed to increase circulation and that was Love It! magazine that managed a 2% increase to 84,465 copies.

Woman fell by 20%, Closer by 15%, OK! Magazine 13%; Woman's Own 17%; Reveal 15% and the biggest drop of all was Now magazine with a drop of 25% that saw its circulation fall to 78,619.

It is probably all smiles at The Spectator where their year-on-year figure increased 7% to 85,172 although this figure includes just under 5,000 free copies. Fraser Nelson, the magazine's editor says that 'digital is behind a “renaissance” of print sales, which he said were at an all-time high.'Slightly surprising was a fall in the circulation of Private Eye magazine which fell 1% to 246,628, 7,501 copies less than the U.K. edition of The Economist.

Monocle increased to 84,268 but The Oldie dropped down slightly to 44,721 copies and the biggest increase was by Prospect magazine increasing circulation by a whopping 37% to 44,670 copies.


DEPARTURES REDESIGN.
'Departures is getting a redesign' says Kara Bloomgarden-Smoke at wwd.com and it is all due to new editor-in-chief ' Jeffries Blackerby, who moved over to succeed Richard Story at the luxury title from what is now Meredith‘s sister travel publication Travel + Leisure in May.'

Lots more white space, always good, and says Ms. Bloomgarden-Smoke 'color panels and new section names that clearly reflect the topics.' For more, click here.

February 19th 2018

is the 50th day of the year and there are 315 days remaining until the end of the year.

 












London, England

New York, U.S.A.
Sydney, Australia
TODAY'S NEWS HEADLINES:
KFC has had to shut hundreds of UK restaurants across the country after "teething problems" with a new delivery contractor meant it ran out of chicken.

Britain's best-known children's hospital charity is debating whether to retain hundreds of thousands of pounds raised at a scandal-hit event, weeks after insisting that it would hand the money back.

Since he does not have much on his plate at the moment,
Donald Trump has dared Oprah Winfrey to enter the White House
race in 2020, saying he wants her to be "exposed and defeated" - such a nice man.

The B.A.F.T.A. awards were handed out last night in London, winners included: Sam Rockwell, Frances McDormand, Gary Oldman, Daniel Kaluuya, Allison Janney, Three Billboards Outside Ebbing, Missouri,  I Am Not Your Negro, Blade Runner 2049.

The wreckage of an Iranian plane that crashed with 65 people on board was found in central Iran, state media said on Monday, but aviation authorities could not confirm the report.

Representatives from Bangladesh and Myanmar will meet on Tuesday to discuss the repatriation to Myanmar of more than 6,500 Rohingya Muslims trapped on a strip of unclaimed land between the two countries, Bangladeshi officials said.

Indonesia on Monday raised flight warnings around the Mount Sinabung volcano on Sumatra island to their highest level after it sent a towering plume of ash more than 7 kilometers (4.4 miles) into the air, its biggest eruption this year.

Indian federal police have sealed off the south Mumbai branch of a bank at the centre of the biggest loan frauds in the country's history.

Young survivors of Wednesday's school shooting in Florida have announced a national march on Washington to demand political action on gun control.

At least 17 people died and several others were injured in Mozambique's capital early on Monday when a 15-metre pile of garbage collapsed due to heavy rain and buried seven houses, officials said.

British actor Robert Pattinson does not believe in true love.

Religious groups have condemned a bill in Iceland's parliament that would ban circumcision for non-medical reasons.

BORN TODAY:
1552 – Melchior Klesl, Austrian cardinal (d. 1630)
1743 – Luigi Boccherini, Italian cellist and composer (d. 1805)
1893 – Cedric Hardwicke, English actor and director (d. 1964)
1904 – Havank, Dutch journalist and author (d. 1964)
1916 – Eddie Arcaro, American jockey and sportscaster (d. 1997)
1924 – Lee Marvin, American actor (d. 1987)
1940 – Smokey Robinson, American singer-songwriter and producer
1946 – Karen Silkwood, American technician and activist (d. 1974)
1950 – Andy Powell, English singer-songwriter and guitarist
1956 – Kathleen Beller, American actress
1957 – Ray Winstone, English actor
1971 – Jeff Kinney, American author and illustrator
1981 – Beth Ditto, American singer
1987 – Anna Cappellini, Italian ice dancer
2001 – David Mazouz, American actor


DIED TODAY:
2016 – Harper Lee, American author (b. 1926)
2007 – Janet Blair, American actress and singer (b. 1921)
1997 – Deng Xiaoping, Chinese politician, 1st Vice Premier of the People's Republic of China (b. 1904)
1977 – Anthony Crosland, English captain and politician, Secretary of State for Foreign and Commonwealth Affairs (b. 1918)
1806 – Elizabeth Carter, English poet and translator (b. 1717)
197 – Clodius Albinus, Roman usurper (b. 150)

TODAY IN HISTORY:
1649 – The Second Battle of Guararapes takes place, effectively ending Dutch colonization efforts in Brazil.

1878 – Thomas Edison patents the phonograph.

1942 – World War II: United States President Franklin D. Roosevelt signs executive order 9066, allowing the United States military to relocate Japanese Americans to internment camps.

1943 – World War II: Battle of Kasserine Pass in Tunisia begins.

1959 – The United Kingdom grants Cyprus independence, which is formally proclaimed on August 16, 1960.

1976 – Executive Order 9066, which led to the relocation of Japanese Americans to internment camps, is rescinded by President Gerald Ford's Proclamation 4417.

1978 – Egyptian forces raid Larnaca International Airport in an attempt to intervene in a hijacking, without authorization from the Republic of Cyprus authorities. The Cypriot National Guard and Police forces kill 15 Egyptian commandos and destroy the Egyptian C-130 transport plane in open combat.

1985 – Iberia Airlines Boeing 727 crashes into Mount Oiz in Spain, killing 148.

2012 – Forty-four people are killed in a prison brawl in Apodaca, Nuevo León, Mexico.
AND ANOTHER THING!
Okay, it is time for America to admit that football in
America is Rugby everywhere else with different rules.
Click here to read.

For previous 'And Another Thing' articles, click here.

LATEST STRAIGHT TALK
The Nightmare before Christmas - Redux!
Click here to read.

For previous 'Straight Talk' articles, click here.
CircSpot.com publishes cartoons from time to time; to check out some of the best, click here.

Day 50 of 365: Shivaji Jayanti (Maharashtra, India); Flag Day (Turkmenistan; Armed Forces Day (Mexico).

GOOGLE CHROME BROWSER NOW COMES WITH ITS OWN AD BLOCKER.
On the face of it, as Mr. Spock would save said, it does seem somewhat illogical for Google to add in an ad blocker to its browser when so much of the company's profit come from advertising.

However it is not as crazy as it sounds because now Google Chrome users will be less likely to download a third-party ad blocker, users will for the most part will rely on Chrome. It is quite possible that Google would block adverts from companies that have paid them good money to run an ad - but we suspect, highly unlikely!

'For its part' says The Star 'Google insists that it will not get to decide which advertising is eliminated. Instead, they say they will adhere to the Better Ad Standards, a set of rules established by the Coalition for Better Ads.' For more, click here.


The five covers depict iconic scenes from Spielberg’s most famous movies; Jaws, Raiders Of The Lost Ark, E.T. The Extra Terrestrial and Saving Private Ryan and well as one featuring the new virtual reality blockbuster, Ready Player One, which hits cinemas on 29 March.

This major publishing event builds on a long and established relationship between Empire, the world’s biggest movie magazine and the legendary film director which has spanned over three decades.

Inside the special issue, on sale on Thursday 22 February, readers can look forward to an exclusive interview and photo shoot with Spielberg himself, an access all areas feature on his new virtual-reality film Ready Player One, plus exclusive interviews and essays from iconic directors and actors including Martin Scorsese, JJ Abrams, Tom Hanks, Christopher Nolan, Josh Brolin, Edgar Wright, JA Bayona, Colin Trevorrow, Rian Johnson, Jeff Goldblum, Laura Dern and Sam Neill.

The issue is being supported with more exclusive pictures, interviews and video content across Empire’s social accounts and Empireonline.com.

Terri White, editor-in-chief of Empire, commented: “Sometimes editing Empire is dead hard. And sometimes you get a phone call saying that yes, Steven Spielberg would like to take over the magazine for one issue and it’s the greatest job in the world. We were thrilled to collaborate with Steven Spielberg, the man who changed cinema forever, on this issue.

Not only was it a chance to give the inside story on his latest movie, Ready Player One, but hear from some of the greatest filmmakers and actors he’s worked with over his career for their memories of the man himself. If you can read this issue without shedding a tear, you’re a stronger woman than me.”

Not to be outdone as the saying goes Planet Rock also has a set of collector's covers, these covers marking 'the 50th anniversary of iconic rock band Led Zeppelin' says Laura Rutkowski at the P.P.A.

The special covers feature 'symbols from Led Zeppelin’s IV album to represent each of the four band members' scribes Ms. Rutkowski and the issue 'includes a 22-page feature on the band, including a world exclusive interview and photo shoot with founding member and band leader Page' she says.

For more, click here.
Boondoggle:
The FSS Goes from Bad to Worse.

PETS MAGAZINE LAUNCHES NEWSLETTER.
The newsletter 'will be used to build awareness of the magazine by previewing upcoming issues, describe how Canadian veterinarians and technicians can contribute editorial content or simply recommend future topics that would benefit pet owners' says mastheadonline.com.

In addition some of the newsletters will push unique content from the magazine and the magazine 'will offer promo codes exclusive to veterinary subscribers for their clients to be able to take advantage of special offers and discounts from advertisers who support the magazine.' For more, click here.
LOCAL JOBS MOVE TO A NEW TIME ZONE.
'So much for being New York’s “hometown paper”,' says Keith J. Kelly at the New York Post as the New York Daily News's owners Tronc (sorry, the name still sounds like an ailment a doctor should see) announce more changes.

About 24 jobs are being moved from the New York to Chicago to help save money. Says Mr. Kelly 'Tronc now has its sights on the newsroom itself, which has shrunk to just 85 jobs after five years of cuts.'

For more, click here.

To be added to the weekly alert, complete the form below. Or click here to send an email.
foxyform.com

Content marketing specialists know there is a great return on investments especially when teamed up with a quality telemarketing... Ronen Ben-Dror explores some options. Click here to read.

Native advertising is here to stay, probably. It is a good thing, possibly. So why can't Glen Martin decide whether he likes native or not? Click here to read.

We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.

Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.

The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....

Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,

Publishers need to address the USPS's suggested increase before it is too late. Click here to read,

Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....

How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....

When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...

5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....

To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.

Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.

Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....

For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....

To be added to the weekly alert, complete the form below. Or click here to send an email.
foxyform.com

Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.

Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!

How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....

While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!

Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....

Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.

Enjoy and benefit from this exclusive article for CircSpot.com written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.

Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!

Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....

An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....
 

Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....

On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....

 
     
LES, POVS AND COMMENTARIES.
PROMOTIONS WE HAVE RECEIVED - AND WHY THEY ARE GOOD (OR BAD?)

 

WWD does good email subscription promotions.  This one is hard to resist.  It’s got a good subject line – “URGENT:  Prices Going up in July.  Lock in Lower Rate Today”.  The email subject line is just like envelope teaser copy – it has to pull prospects into the promotion and this one accomplishes the mission.

The copy and design is clean, colorful and loaded with benefits – the biggest of course is “Beat the prince increase!  Last chance for Current Rate”.

And, if you order with this offer, you can also save 20% on the 6 month online access price and pay only $59.  It looks as if this might actually be a last chance.  And, it’s always good to think a last chance offer might actually be a last chance for something.  This offer was overused in mail efforts – but you don’t see it as often in email. The offer is used to good effect here.

There’s a prominent Subscribe button to make ordering easy.  Following that is a picture of the web site and arrows that call out the features of the site.  Clearly, WWD offers a lot for the money.  And as subscription promotions are all about the offer, this is a winner. To see a larger version of the offer, click here.

This TV Guide gift effort is colorful and loaded with smart ideas – a two for one offer, special donor renewal price, holiday gift cards, multiple premiums and a reply-by date to move prospects along.

This is a very good email offer for a subscription to the print edition of WWD.  There is a lot to recommend the creative.  First, the email looks the way you expect WWD to look – smart, elegant and intriguing.

Second, the copy is filled with proven direct marketing technique.  The headline says “Summer Special for Industry Insiders” and that’s an appeal to the recipient’s ego.  It’s very flattering to be considered an industry insider and to be recognized as such by an industry leader such as WWD is even more appealing.  If done correctly, flattering prospects is a smart move.

There is a very strong subscription offer being made and the email leads with that offer – a 34% price saving on a six month subscription.  Offers drive promotions and it’s important as a marketer to remember that fact. 

You can’t miss the call to action – a GET IT NOW button to order coupled with a prominent respond by date.  This technique generally moves prospects along to order as it creates a fear of missing out.  Direct marketers have used reply by dates for years and years in mailed offers.

There are also benefits offered in addition to the special subscription price – more content, a new, bolder look and “extras” such as daily email of top stories and three issues of Beauty Inc.

This email offer uses smart direct marketing technique developed through many years of print campaign testing and marries it to the immediacy of email.  It’s difficult to ask for more.

We recently received an interesting direct mail package offering a subscription to House Beautiful magazine.  It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.

I can get all the digital elements my little heart desires and access to nytimes.com. Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.

Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.


We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.
people
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
people
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
people
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
people
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
people
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
people
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!

I AM NOT A
MEDICARE RECIPIENT!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.


To view larger size, click on the above image.
Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.


To view larger size, click on the above image.
A CircSpot.com reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

To view larger size, click on the above image.

A CircSpot.com reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

To view larger size, click on the above image.

Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.



Click on the image above for a larger version.