Useful, accessible information on circulation and audience development for magazine publishing professionals.

January 20th 2017

is the 20th day of the year and there are 345 days remaining until the end of the year.

 

TODAY'S NEWS HEADLINES:
The new Gambian president has told Sky News that he considers the UK to be his country's number one trading partner.

Miguel Ferrer, famous for his roles in the hit TV shows Twin Peaks and NCIS, has died aged 61 at his Los Angeles home.

Eight people were found alive on Friday two days after being buried under a massive avalanche  in Italy.

Mexican cartel kingpin Joaquin "El Chapo" Guzman is expected to appear in a court in New York on Friday.

An air strike killed more than 40 members of the jihadist group Jabhat Fateh al-Sham in northwestern Syria on Thursday night.

Television comedy "Will & Grace," the show that brought gay men and women into mainstream pop culture, is returning to U.S. television with 10 new episodes.

Four people are dead and at least 20 people have been injured after a car hit pedestrians in Australia's second-largest city of Melbourne.

BORN TODAY:
225 – Gordian III, Roman emperor (d. 244)
1292 – Elizabeth of Bohemia (d. 1330)
1716 – Charles III of Spain (d. 1788)
1883 – Forrest Wilson, American journalist and author (d. 1942)
1896 – George Burns, American actor, comedian,
and producer (d. 1996)
1929 – Arte Johnson, American actor and comedian
1929 – Fireball Roberts, American race car driver (d. 1964)
1930 – Buzz Aldrin, American colonel, pilot, and astronaut
1948 – Nancy Kress, American author and academic
1956 – Bill Maher, American comedian, actor, and television host
1973 – Queen Mathilde of Belgium

DIED TODAY:

2014 – Claudio Abbado, Italian conductor (b. 1933)
1848 – Christian VIII of Denmark (b. 1786)
1819 – Charles IV of Spain (b. 1748)
1666 – Anne of Austria (b. 1601)
TODAY IN HISTORY:
1265 – The first English parliament to include not only Lords
but also representatives of the major towns holds its first
meeting in the Palace of Westminster, now commonly known as the "Houses of Parliament".

1356 – Edward Balliol surrenders his claim to the Scottish throne to Edward III in exchange for an English pension.

1523 – Christian II is forced to abdicate as King of Denmark and Norway.

1783 – The Kingdom of Great Britain signs a peace treaty with France and Spain, officially ending hostilities in the American Revolutionary War.

1841 – Hong Kong Island is occupied by the British.

1936 – Edward VIII becomes King of the United Kingdom.

1937 – Franklin Delano Roosevelt and John Nance Garner are sworn in for their second terms as U.S. President and U.S. Vice President.

1981 – Twenty minutes after Ronald Reagan was inaugurated, Iran releases 52 American hostages.

1992 – Air Inter Flight 148, an Airbus A320-111, crashes into a mountain near Strasbourg, France killing 87 of the 96 people on board.
AND ANOTHER THING!
They're green, round and apparently unheard of.
Click here to read.

For previous 'And Another Thing' articles, click here.

LATEST STRAIGHT TALK
The Good Old Days - Part II.
Click here to read.

For previous 'Straight Talk' articles, click here.


Day 20 of 365: Heroes' day (Cape Verde)
TIME FOR FALLON TO FALL ON SWORD AND GO?
We recently reported that Pearson seems to be on a rather rocky road and Liam Proud at Reuters seems to agree with us. ' Pearson boss John Fallon's latest profit warning earns him an F. It is time for him to go' says Liam Pound as shares in the company fell 30% on Wednesday.

30% seems to be a consistent figure within the company as that is also the amount 'net revenue fell... during the final quarter of 2016 in the firm's key North American higher education course-ware market' says Mr. Proud, ultimately leading to 'an "unprecedented" 18 percent decline for the full year."

For more, click here. However, it is not all bad news as 'Pearson today announced it is dropping the prices of its e-book rentals and piloting a new program for print textbook rentals' reports Talking New Media and for that part of the story, click here.

DON'T TELL TAIWAN... OR DONALD TRUMP...
...but International Data Group has sold the majority stake to China Oceanwide Holdings. 'China Oceanwide is headed by billionaire Lu Zhiqiang' says Keith J. Kelly at the New York Post and while we do not know how much the deal is worth 'Reuters had previously reported that IDG was in talks to sell itself to an undisclosed Chinese buyout firm for $500 million to $1 billion' says Mr. Kelly.

For more, click here.
TIME FOR A SHAKE UP AT TIME INC.
It's been six months so a shake up was overdue and it has happened with '30 people heading for the exits' says Keith J. Kelly at the New York Post but says Mr. Kelly it 'is not seen as quite as big a jolt as the earthquake that hit last July.

To find out who has gone, who stayed, who went up and who went down, click here.



ASME ELLIES.
The finalists have been announced and the winners will be revealed next month at a star-studded event in the heart of Manhattan... well Lester Holt will be the host. Sixty-four media organizations were nominated in 20 categories this year. Five magazines were nominated for the most prestigious honor, Magazine of the Year. They are The California Sunday Magazine, Cosmopolitan, Mother Jones, New York and The New Yorker. Nineteen titles received multiple nominations, led by New York with 10. New York also had the most number of nominations in 2016 with 9, 2015 with 10 and 2014 with 9.

Finalists this year also include 5280, AFAR, The Atavist, The Atlantic, BuzzFeed News and BBC, Chicago, Dr. Oz THE GOOD LIFE, The Economist, Elle, ESPN The Magazine, Esquire, Essence, Food Network Magazine, Foreign Affairs, Foreign Policy, Garden & Gun, GOOD, GQ Style, Harper’s Magazine, The Hedgehog Review, The Hollywood Reporter, The Intercept, Kazoo, Los Angeles, Marie Claire, The Marshall Project, MTV News, Oxford American, Pacific Standard, The Pitchfork Review, Poetry, ProPublica and The Texas Tribune, Refinery29, Rolling Stone, Scientific American, Seventeen, STAT, Teen Vogue, TIME, Vanity Fair, Wired, Women’s Health and WSJ Magazine.

If you want to go to the awards luncheon, tickets to the 2017 Ellie Awards lunch go on sale today. To purchase tickets, visit ellieawards.org or call Wise & Company at 212.938.1032.
FORBES ON FAKE.
'Forbes has weighed in on the fake news dilemma' reports Jessica Goodfellow at thedrum.com and they say 'despite all the negatives it could be “just what brands needed in this distributed content world to rise to the top again”.'

Apparently Forbes’s chief revenue officer Mark Howard believes 'while the fake news epidemic has raised pressing concerns on the value of truth in media, transparency of digital advertising, and the growing influence of social media, it's also an opportunity for publishers to premiumize the value of their brands, and the wake up call needed to establish industry-wide standards in advertising.'

Didn't we already know the value of truth? And industry-wide standards are all well and good, but this is an era where standards are heading out the window and publishers are questioning the value of audits, the very thing that helps maintain the standards. For more of Ms. Goodfellow's article, click here.

IF DIGITAL IS SO GOOD, WHY IS THE SELECTION ON OFFER SO BAD?
D. B. Hebbard at Talking New Media says they 'used to make a regular habit of looking for new, good, digital edition apps, but the store is full now only with replica editions of foreign publications, discouraging readers from returning on a regular basis.' This certainly seems to be true because we tried to load up our new iPad with scores and scores of magazines - and we did not score once! So, what's going on? Mr. Hebbard has some answers, click here.


Day 19 of 365: Robert E. Lee Day (Alabama, Arkansas, Florida, Georgia and Mississippi)
Shortlist hires Owen Wyatt to spearhead commercial operations.

BAD BOTS.
'According to the Interactive Advertising Bureau' says Charlie Minesinger at mediashift.org 'digital fraud costs advertisers $8.2 billion each year.' Mr. Minesinger says that all publishers are victims of bots but surprisingly less than one-third of publishers proactivily block non-human traffic.

Mr. Minesinger writes about some interesting facts and figures in his article and for more, click here.


Day 18 of 365: National Day (Minorca)
WHAT'S UP AT PEARSON? NOT PROFITS, THAT'S FOR SURE.
Pearson the former owner of The Economist and the Financial Times seems to be having a few problems - two billion of them to be precise - and they are all in pounds sterling. 'Almost £2bn was wiped from the stock market value of Pearson after the beleaguered FTSE 100 company issued profit warnings for the next two years' reports The Guardian as shares "plunged" by 30%. Such are the problems the company has said 'it would cut its payout to shareholders.'

The problem seems to be blamed on the company's 'ongoing troubles at its North American education business, which accounts for about 45% of profits.' For more, click here.



Business
news site
Quartz is
getting
ready to
launch a
subscription
business.
READERS'S DIGEST, OR TRUSTED MEDIA BRANDS IF YOU WILL, ANNOUNCE NEW PUBLISHER.
Reader's Digest has a new publisher and it is Lee Zellweger.
Mr. Zellweger joined the company last year and prior to that had spent three years at Meredith in corporate advertising sales and prior to that he was the west coast advertising director for Us Weekly.
FACEBOOK CHOOSES GERMANY.
'Facebook has chosen Germany as the next country outside of the U.S. to test tools that filter out fake news' reports What's New In Publishing but just how this will be handled is not too clear, ' leaving publishers keen for more face time with the social media giant.'

So how has the news been received? '“It’s a first step, and it is appreciated that they are now moving, but it is a bit late,” said Oliver von Wersch, managing director at German magazine publisher Gruner + Jahr.' Once again Facebook shows what it really thinks of publishers, for more klick hier.








THE NEW YORK TIMES WANTS TO DO WHAT?
It sounds like it want to have it's cake and eat it too if a report released by the 2020 group is to be believed. Reports Alexandra Steigrad at WWD 'at the heart of the report is the need for the company to “reduce the dominant role that the print newspaper still plays,” while reinforcing the paper’s importance.'

In other words the requirements of producing the newspapers is dictating their digital presence and that may not be the best way for the digital element of their business to be presented. Certainly there is an element of truth here as many publishers will attest. However, sometimes the reason a role is dominant is because that is what people want and if ever there was a case where this could be true, it would be the old Grey Lady. For more of what the Times might, or might not do, click here.
THE TRUMP EFFECT.
We think Trump does not like Vanity Fair, not sure... could be wrong... but when the Trumster tweeted  “poor numbers” — “Way down, big trouble, dead” about Graydon Carter's baby... well it's not nice is it?

For some a bad word from Trump could be the end, but more and more "bad words" from Donny Dum-Dum are having the opposite effect. As a result of the tweet 'the tweet actually had the opposite effect' reports Joe Pompeo at politico.com. Vanity Fair took advantage of the tweet put out an offer and 13,000 'people took the bait within 24 hours. Since then? Another 67,000 new subscribers.' It's official folks - we are now living in the Twilight Zone! For more, click here.

Here's a message to Donny Dimply from us "Your sons are butt ugly and your daughter sleeps with chickens!" - we look forward to lots more new CircSpot readers soon.


Day 17 of 365: National Day (Minorca)
2016 BAD YEAR FOR PRINT DOWN UNDER.
'Australia’s print sector had another grim year in 2016, new data has confirmed' reports Tim Burrows at mumbrella.com.au. The figures out yesterday show consumer magazine advertising fell 18% compared to the previous year. Newspapers faired better, but only slightly with a drop of 14%.

Now you might think this is good news for the digital market, but you would be wrong as advertising revenue for content-only sites rose by less than 1%.

For more, click here.
IT'S NOT A QUESTION OF MAY MAY, IT IS MAY WILL.
You might think U.K. Prime Minister Theresa May would have more than enough on her hands, what with Brexit, keeping Boris Johnson under control and the country on a virtual close down because an inch of snow has fallen, but if you thunk that, think again.

'British Prime Minister Theresa May is to appear in the April edition of U.S. fashion magazine Vogue' reports Reuters and not just British Vogue like the Iron Lady before her, but the U.S. edition.

"We can confirm the prime minister has done a photo shoot for U.S. Vogue," a spokesman for May's office said. The shoot is due to appear in the April edition and the photographer will be American photographer Annie Leibovitz. For more of the Reuters report, click here.
NEW PRESIDENT AND MD AT CONDE NAST.
Wolfgang Blau will replace Nicholas Coleridge, who will step down from both roles after 27 years in the organization this summer. “Wolfgang Blau is a rare executive who can combine digital mastery with the journalistic talent and experience needed to redefine excellence in the digital age” says Jonathan Newhouse, chairman and chief executive of Condé Nast International - good to know. For more, click here.
HAPPY DAYS AT QUADRANT.
'Reed Business Information has renewed its contract with Quadrant Subscription Services for a further five years' reports the P.P.A. in the U.K. Quadrant is part of the Air Business Group and Quadrant says 'it was uniquely placed to serve the company through its contact centers in the UK, North America, and Asia Pacific.' For more, click here.
ECO-FRIENDLY MAGAZINE WILL BE EVEN MORE ECO-FRIENDLY - IT WILL CEASE PRINTING.
It started two years ago if our collective memories have not failed us to great fanfare but says Keith J. Kelly at the New York Post the 'February/March issue will be its last in print as it switches to an all-digital format.' We are speaking of Organic Life that rose out of the compost that was Organic Gardening published by Rodale Press and Maria Rodale said in a statement "our research tells us that when consumers are seeking information and making decisions about living more naturally, organically and sustainability, they are increasingly looking for the information online.” Cannot fault that logic, but we are amazed this was not the logic that existed just two years ago... perhaps the "save a tree" brigade had a Rip Van Winkle moment. For more of Mr. Kelly's report, click here.
AND ANOTHER THING!
Poor Meryl.
Click here to read.

Headlines editors probably wish they could take back.


THE END IS NIGH.
Considered opinion seems to think this week will be an important week in the life of Time Inc who 'will begin discussions with potential acquirers after holding a board meeting' last week says Alex Sherman at bloomberg.com.

'Those interested in Time Inc. include Meredith Corporation, AMI and a group led by Edgar Bronfman Jr.' says Chris O'Shea at adweek.com.

Time Inc. don't have to sell, but as all potential sellers say "it is nice to be wanted." Here is a prediction... Meredith... new owner... announced by Independence Day.
Is Super Bowl advertising worth it? Perhaps not.
More than half of first-time advertisers never become second-time advertisers.

To be added to the weekly alert, complete the form below. Or click here to send an email.
foxyform.com

Content marketing specialists know there is a great return on investments especially when teamed up with a quality telemarketing... Ronen Ben-Dror explores some options. Click here to read.

Native advertising is here to stay, probably. It is a good thing, possibly. So why can't Glen Martin decide whether he likes native or not? Click here to read.

We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.

Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.

The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....

Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,

Publishers need to address the USPS's suggested increase before it is too late. Click here to read,

Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....

How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....

When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...

5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....

To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.

Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.

Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....

For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....

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Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.

Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!

How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....

While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!

Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....

Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.

Enjoy and benefit from this exclusive article for CircSpot.com written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.

Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!

Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....

An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....
 

Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....

On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....

 
     
LES, POVS AND COMMENTARIES.
PROMOTIONS WE HAVE RECEIVED - AND WHY THEY ARE GOOD (OR BAD?)

 

WWD does good email subscription promotions.  This one is hard to resist.  It’s got a good subject line – “URGENT:  Prices Going up in July.  Lock in Lower Rate Today”.  The email subject line is just like envelope teaser copy – it has to pull prospects into the promotion and this one accomplishes the mission.

The copy and design is clean, colorful and loaded with benefits – the biggest of course is “Beat the prince increase!  Last chance for Current Rate”.

And, if you order with this offer, you can also save 20% on the 6 month online access price and pay only $59.  It looks as if this might actually be a last chance.  And, it’s always good to think a last chance offer might actually be a last chance for something.  This offer was overused in mail efforts – but you don’t see it as often in email. The offer is used to good effect here.

There’s a prominent Subscribe button to make ordering easy.  Following that is a picture of the web site and arrows that call out the features of the site.  Clearly, WWD offers a lot for the money.  And as subscription promotions are all about the offer, this is a winner. To see a larger version of the offer, click here.

This TV Guide gift effort is colorful and loaded with smart ideas – a two for one offer, special donor renewal price, holiday gift cards, multiple premiums and a reply-by date to move prospects along.

This is a very good email offer for a subscription to the print edition of WWD.  There is a lot to recommend the creative.  First, the email looks the way you expect WWD to look – smart, elegant and intriguing.

Second, the copy is filled with proven direct marketing technique.  The headline says “Summer Special for Industry Insiders” and that’s an appeal to the recipient’s ego.  It’s very flattering to be considered an industry insider and to be recognized as such by an industry leader such as WWD is even more appealing.  If done correctly, flattering prospects is a smart move.

There is a very strong subscription offer being made and the email leads with that offer – a 34% price saving on a six month subscription.  Offers drive promotions and it’s important as a marketer to remember that fact. 

You can’t miss the call to action – a GET IT NOW button to order coupled with a prominent respond by date.  This technique generally moves prospects along to order as it creates a fear of missing out.  Direct marketers have used reply by dates for years and years in mailed offers.

There are also benefits offered in addition to the special subscription price – more content, a new, bolder look and “extras” such as daily email of top stories and three issues of Beauty Inc.

This email offer uses smart direct marketing technique developed through many years of print campaign testing and marries it to the immediacy of email.  It’s difficult to ask for more.

We recently received an interesting direct mail package offering a subscription to House Beautiful magazine.  It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.

I can get all the digital elements my little heart desires and access to nytimes.com. Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.

Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.


We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.
people
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
people
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
people
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
people
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
people
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
people
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!

I AM NOT A
MEDICARE RECIPIENT!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.


To view larger size, click on the above image.
Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.


To view larger size, click on the above image.
A CircSpot.com reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

To view larger size, click on the above image.

A CircSpot.com reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

To view larger size, click on the above image.

Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.



Click on the image above for a larger version.