Useful, accessible information on circulation and audience development for magazine publishing professionals.

Oct 21st 2016

is the 295th day of the year and there are 71 days remaining until the end of the year.


A convoy of Russian warships heading for the Mediterranean is sailing down the English Channel - "marked every inch of the way" by the Royal Navy.

South Africa is pulling out of the International Criminal Court (ICC) because its obligations are inconsistent with laws giving sitting leaders diplomatic immunity, Justice Minister Michael Masutha said on Friday.

Colin Firth could join Emily Blunt and Meryl Streep in Disney’s Mary Poppins sequel.

Pakistan will ban all Indian content on television and radio channels from Friday, its media regulator said, stepping up media tit-for-tat bans that followed a spike in tension between the nuclear-armed neighbors.

Former U.S. Democratic presidential hopeful Bernie Sanders' elder brother has failed to be elected to the British parliament.

British Prime Minister Theresa May's ruling Conservative Party held the parliamentary constituency vacated by David Cameron but saw their share of their vote fall from 60% to 45%.

U.S. Republican presidential nominee Donald Trump said on Thursday he would accept the result of the election - "if I win". Rumors that he would concede defeat to Clinton if he is nominated for an Emmy for the three debates are just that - rumors.

French presidential frontrunner Alain Juppe has said the border with the UK should be moved from Calais (France) to Kent (England) arguing it was for Britain to handle the migrant crisis.

A British fugitive, Matthew Sammon, 43, has been arrested within hours of the launch of a new Most Wanted appeal in Spain.

The siege and bombing of the Syrian city of Aleppo "constitute crimes of historic proportions", according to the UN's human rights chief.

1328 – Hongwu Emperor of China (d. 1398)
1650 – Jean Bart, French admiral (d. 1702)
1757 – Pierre Augereau, French general (d. 1816)
1821 – Sims Reeves, English tenor and actor (d. 1900)
1884 – Claire Waldoff, German singer and actress (d. 1957)
1895 – Edna Purviance, American actress (d. 1958)
1912 – Georg Solti, Hungarian-English
conductor and director (d. 1997)
1917 – Dizzy Gillespie, American trumpet player, composer,
and bandleader (d. 1993)
1921 – Ingrid van Houten-Groeneveld, Dutch astronomer
and academic (d. 2015)
1931 – Jim Parks junior, English cricketer and manager
1931 – Vivian Pickles, English actress
1940 – Ram Loevy, Israeli film director
1942 – Elvin Bishop, American singer-songwriter and guitarist
1944 – Mandy Rice-Davies, English model and actress (d. 2014)
1948 – Tom Everett, American actor
1953 – Eric Faulkner, Scottish singer-songwriter and guitarist
1959 – Ken Watanabe, Japanese actor and producer
1966 – Phillip Price, Welsh golfer
1976 – Josh Ritter, American singer-songwriter and guitarist
1978 – Will Estes, American actor
1983 – Charlotte Sullivan, Canadian actress
1984 – Anna Bogdanova, Russian heptathlete
1995 – Antoinette Guedia Mouafo, Cameroonian swimmer


2015 – Peter Baldwin, English actor (b. 1933)
2014 – Gough Whitlam, Australian lieutenant, lawyer, and politician, 21st Prime Minister of Australia (b. 1916)
2014 – Ben Bradlee, American journalist and author (b. 1921)
1992 – Jim Garrison, American lawyer and judge (b. 1921)
1971 – Minnie Evans, Potawatomi leader (b. 1888)
1777 – Samuel Foote, English actor and playwright (b. 1720)
1687 – Edmund Waller, English poet and politician (b. 1606)

1209 – Otto IV is crowned emperor of the Holy Roman Empire by Pope Innocent III.

1520 – Ferdinand Magellan discovers a strait now known as Strait of Magellan.

1774 – First display of the word "Liberty" on a flag, raised by colonists in Taunton, Massachusetts in defiance of British rule in Colonial America.

1805 – A British fleet led by Vice Admiral Lord Nelson defeats a combined French and Spanish fleet under Admiral Villeneuve it is known as the Battle of Trafalgar.

1854 – Florence Nightingale and a staff of 38 nurses are sent to the Crimean War.

1888 – Foundation of the Swiss Social Democratic Party.

1945 – Women are allowed to vote in France for the first time.

1959 – In New York City, the Solomon R. Guggenheim Museum, designed by Frank Lloyd Wright, opens to the public.

1966 – A colliery spoil tip collapses on the village of Aberfan in Wales, killing 144 people, mostly schoolchildren.

1971 – A gas explosion kills 22 people at a shopping center in Clarkston, East Renfrewshire, near Glasgow, Scotland.

1983 – The metre is defined at the seventeenth General Conference on Weights and Measures as the distance light travels in a vacuum in 1/299,792,458 of a second.

1994 – North Korea and the United States sign an Agreed Framework that requires North Korea to stop its nuclear weapons program and agree to inspections.

The Good Old Days.
Click here to read.

For previous 'Straight Talk' articles, click here.

Day 295 of 366: International Day of the Nacho.

Day 294 of 366: World Statistics Day (international)
dip as
print sales
hold steady.
...Michael Gross to be exact and he is replacing Daisy Prince at Avenue magazine. Reports Keith J. Kelly at the New York Post: '“we’re definitely going to be adding more digital newsletters and expanding our presence online,” said Gross' who has 'also served as editor of Bergdorf Goodman’s quarterly custom magazine.' For more, click here.

'Time Inc is closing the UK print edition of its InStyle magazine and taking the brand digital-only' reports Jasper Jackson at The Guardian.

InStyle's traffic on its web site each month is 10,000,000 unique visitors according to reports and it will be very interesting to see if this decreases once the magazine is closed. Naturally this is all seen as a good move "but the fashion world is changing dramatically" says editor Charlotte Moore and "with a focus on delivering the InStyle experience across all digital platforms, we can really give our audience 24-hour access." For more, click here.
'Anna Jones is to step down from her role as CEO of Hearst Magazines U.K.' says and she will leave in the early part of 2017.
Once departed she is 'to launch AllBright, a funding platform for female-led businesses in the U.K.' along with Debbie Wosskow.

The company is currently looking for her replacement and says PPA 'in a note to staff, David Carey, President of Hearst Magazines, thanked Jones for her "strong management" of Hearst, over the past three years as CEO and as COO before that, and praised her "leadership, creativity, and spirit".' For more, click here.
Pokémon Go?

Day 292 of 366: Alaska Day, (Alaska)
Peter Clifton has told the Society of Editors in the U.K. that robots will soon be providing Press Association copy. Jasper Jackson at The Guardian notes 'according to Press Gazette, Clifton told the conference automated reporting wouldn't replace PA journalists, but would be used to support the newsroom.'

Mr. Clifton continued “it will be more a case of offering an extra level when it comes to short market reports, election results and football reporting.”

Here's the problem, once the robots are as good as the humans, someone will be made redundant and we are betting it will not be the robots. For more of Mr. Jackson's article, who had not been replaced by a robot, yet, click here.
Another thing robots will not do is strike, but 'journalists already on strike over cuts at Newsquest’s south London office have voted to extend the industrial action by a further five days' notes Freddie Mayhew at Press Gazette. The strike is over staff cuts and the National Union of Robots, sorry, Journalists are not happy. For the details of who is doing what to whom, click here.
In Canada, Precedent magazine says 'scrapping the LPP would be a bullshit move' but on 'November 9, the benchers of the Law Society of Upper Canada will vote on a committee’s recommendation to cancel the Law Practice Program.' The magazine goes one step further and says 'if the Law Society really cares about diversity in the legal profession, here’s its chance to show it.' To get the skinny on the bullshit move, click here.
'Future has made a series of senior appointments as part of a restructuring designed to take advantage of international growth' reports the P.P.A. in the U.K., and has also introduced some new divisions. The new Media Services division is to be led by Claire MacLellan and a B2B division will be led by Ben Greenish who, if memory has not totally evaded us, used to be managing director of The Spectator.

Says the report 'in celebration of this new venture, Future will be hosting a launch event in early November for a number of current and potential clients.' For more, click here.

says Peter Sterne at 'Rolling Stone quietly removed an online article about the NBA and domestic violence on Friday, two days after it was published.' The article was called 'Why Derrick Rose Rape Trial May Wreck NBA Commissioner Adam Silver's Legacy' and indeed if you google that whole phrase, you just get five stories on why the article was removed, but not the article. Says Lisa Ryan at 'Derrick Rose is currently on trial for allegedly drugging and gang-raping his ex-girlfriend in August 2015 with two friends.' It seems the story was taken down because 'after publication' said Rolling Stone 'it became apparent that the story had substantial flaws. We made the editorial decision to take down the article on Friday, October 14th.' We guess that if anyone knows about flawed stories, it is probably Rolling Stone. For the Politico story, click here, and for the story at N.Y, Mag, click here.
...Tyler Kingkade at says 'attorneys defending Rolling Stone in a libel case will be allowed to use a controversial interview between a student journalist and Nicole Eramo, the University of Virginia administrator who is suing the magazine over a retracted article about campus rape.' Mr. Kingkade says 'as the defamation suit over Rolling Stone’s botched campus rape article goes to trial, the magazine wants to show why it believed Jackie’s claims about a university administrator.' For more, click here.

Image located at

Christopher Kimball’s Milk Street is up and running. No longer working out recipes with Bridget et al at America's Test Kitchen, 177 Milk Street is home to the magazine’s editorial offices and the cooking school.

The new magazine has a cover price of $6.95 and a bi-monthly subscription will cost $19.95. You can sign up now and reserve your free copy of the Charter Issue (no strings attached; U.S. residents only, please) and join the email list to have free recipes, tips and notes from Christopher Kimball and more delivered right to your inbox.

Time Inc.
Makes Major
Changes to Leadership.

Day 291 of 366: Digital Society Day (India)
A little while back (probably longer, you know how that tempus fugit thing works) the Financial Times was sold by Pearson. This was followed fairly quickly by Pearson's '50% stake in the publisher of the Economist' says Mark Sweney at The Guardian. It was all done, so we are told, to allow Pearson 'to focus on education [and] Pearson’s educational publishing business.'

However, after all has been done and dusted, the share price is down 10% and notes Mr. Sweney and 'the world’s largest educational publisher has found itself facing tough trading conditions.' For more, click here.
'With his spiky gray hair and the top few buttons of his shirt undone, Jann S. Wenner looked every bit the aging but still vigorous lion of pop-culture media' writes Ben Sisario and Sydney Ember at the New York Times.

Recent reports seem to indicate that Wenner Senior is grooming his son, Gus, to take a leading part in the company. He is currently 'head of digital [but] is charged with leading the family business into the future' says Messrs. Ember and Sisario.

And there is a great deal at stake as a 'defamation trial opens on Monday in a federal court in Virginia — the first of two lawsuits that Rolling Stone faces over a discredited 2014 article about an alleged gang rape at the University of Virginia.'

As far as we can tell, and we are not lawyers, both sides seem to be on slightly shaky ground but at the end of it all, the magazine will survive, especially if Gus Wenner's optimism is anything to go by. For more. click here.

At eighty-two, the troubadour has another album coming. Like him, it is obsessed with mortality, God-infused, and funny.

By David Remnick
'If Donald Trump should win the presidency it would represent a threat to press freedom, says the Committee to Protect Journalists (CPJ)' writes Roy Greenslade at The Guardian. The chair of the Committee to Protect Journalists' board, Sandra Mims Rowe 'accuses Trump of consistently betraying first amendment values' notes Mr. Greenslade.

The CPJ has gone a step further 'declaring Trump to be a “threat to the rights of journalists and to CPJ’s ability to advocate for press freedom around the world”.'

Given Mr. Trump's like of suing just about anyone who sings, writes or says something about he does not like, the CPJ may just have a point. For more, click here.
'Donald Trump might sue the New York Times. The Times might just want that to happen.' That is Jason Abbruzzese's analysis at and from what we can tell he is not wrong. Mr. Abbruzzese notes that 'if Trump sues the Times over its reporting, the Republican nominee for president risks opening up his personal life to lawyers, providing access that would otherwise be private.' In other words, stuff daffy Donnie does not want to tweet from the golden throne at 3.00am.

However this could result in 'his family and many others [having] to answer questions under oath about his behavior with women' and frankly we don't know what would be worse, daffy Donald's revelations... of having to look and hear from daffy Donald's offspring. Fore more, click here.

Sam Escobar has joined Bustle moving from Good Housekeeping and Corrie Pikul is the new health editor for Oprah Winfrey's magazine.
'A quiet boycott by some mailers helped persuade the U.S. Postal Service to change how it charges for publications, catalogs, and other flat mail' reports D. Eadwood Tree at

This is good news for many publishers as their postage bills will be lower in 2017 and it is also good news for printers and an indeed notes Mr. Tree 'the USPS is likely to benefit as well.' For details on the new rate structure, what stays, what goes, what's up and what's down, click here.

'Private Eye has backtracked on its report that Daily Mail deputy editor Jon Steafel received a £2m payoff' scribes Dominic Ponsford at Press Gazette. The latest edition has a detailed correction and given the amount of detail in the correction there does not seem to be a great deal of the original report left. For more, click here.
New Atlantic
Editor Jeffrey Goldberg:

‘When You’re an Editor,
It’s Not About You Anymore’

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Content marketing specialists know there is a great return on investments especially when teamed up with a quality telemarketing... Ronen Ben-Dror explores some options. Click here to read.

Native advertising is here to stay, probably. It is a good thing, possibly. So why can't Glen Martin decide whether he likes native or not? Click here to read.

We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.

Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.

The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....

Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,

Publishers need to address the USPS's suggested increase before it is too late. Click here to read,

Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....

How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....

When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...

5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....

To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.

Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.

Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....

For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....

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Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.

Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!

How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....

While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!

Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....

Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.

Enjoy and benefit from this exclusive article for written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.

Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!

Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....

An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....

Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....

On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....



WWD does good email subscription promotions.  This one is hard to resist.  It’s got a good subject line – “URGENT:  Prices Going up in July.  Lock in Lower Rate Today”.  The email subject line is just like envelope teaser copy – it has to pull prospects into the promotion and this one accomplishes the mission.

The copy and design is clean, colorful and loaded with benefits – the biggest of course is “Beat the prince increase!  Last chance for Current Rate”.

And, if you order with this offer, you can also save 20% on the 6 month online access price and pay only $59.  It looks as if this might actually be a last chance.  And, it’s always good to think a last chance offer might actually be a last chance for something.  This offer was overused in mail efforts – but you don’t see it as often in email. The offer is used to good effect here.

There’s a prominent Subscribe button to make ordering easy.  Following that is a picture of the web site and arrows that call out the features of the site.  Clearly, WWD offers a lot for the money.  And as subscription promotions are all about the offer, this is a winner. To see a larger version of the offer, click here.

This TV Guide gift effort is colorful and loaded with smart ideas – a two for one offer, special donor renewal price, holiday gift cards, multiple premiums and a reply-by date to move prospects along.

This is a very good email offer for a subscription to the print edition of WWD.  There is a lot to recommend the creative.  First, the email looks the way you expect WWD to look – smart, elegant and intriguing.

Second, the copy is filled with proven direct marketing technique.  The headline says “Summer Special for Industry Insiders” and that’s an appeal to the recipient’s ego.  It’s very flattering to be considered an industry insider and to be recognized as such by an industry leader such as WWD is even more appealing.  If done correctly, flattering prospects is a smart move.

There is a very strong subscription offer being made and the email leads with that offer – a 34% price saving on a six month subscription.  Offers drive promotions and it’s important as a marketer to remember that fact. 

You can’t miss the call to action – a GET IT NOW button to order coupled with a prominent respond by date.  This technique generally moves prospects along to order as it creates a fear of missing out.  Direct marketers have used reply by dates for years and years in mailed offers.

There are also benefits offered in addition to the special subscription price – more content, a new, bolder look and “extras” such as daily email of top stories and three issues of Beauty Inc.

This email offer uses smart direct marketing technique developed through many years of print campaign testing and marries it to the immediacy of email.  It’s difficult to ask for more.

We recently received an interesting direct mail package offering a subscription to House Beautiful magazine.  It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.

I can get all the digital elements my little heart desires and access to Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.

Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.

We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.

To view larger size, click on the above image.
Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.

To view larger size, click on the above image.
A reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

To view larger size, click on the above image.

A reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

To view larger size, click on the above image.

Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.

Click on the image above for a larger version.