Useful, accessible information on circulation and audience development for magazine publishing professionals.

September 22nd 2017

is the 265th day of the year and there are 100 days remaining until the end of the year.

 

TODAY'S NEWS HEADLINES:
Transport for London has announced that it will not renew Uber's private hire licence after concluding it is "not fit and proper" to hold one.

Donald Trump is "deranged" and will "pay dearly" for his threats, according to North Korean leader Kim Jong Un.

At least 15 people have died and 20 are missing on Dominica following Hurricane Maria, the island's Prime Minister has said.

William G Stewart, the former host of popular TV show Fifteen to One, has died at the age of 84.


Facebook will hand over contents of 3,000 adverts to congressional investigators looking at claims of interference in the US presidential election.

Pop singers Avril Lavigne and Bruno Mars topped a list of celebrities on Tuesday ranked the most dangerous to search for online because of results that could expose fans to malicious websites.

A Russian submarine fired cruise missiles at jihadi targets in Syria's Idlib province on Friday.

Stepping up a campaign against President Rodrigo Duterte's bloody war on drugs, Catholic bishops in the Philippines have called for church bells to be rung for the next 40 nights, and congregations to light candles and pray for the killing to end.

BORN TODAY:
1515 – Anne of Cleves (d. 1557)
1601 – Anne of Austria (d. 1666)
1743 – Quintin Craufurd, Scottish author (d. 1819)
1891 – Alma Thomas, American painter and educator (d. 1978)
1918 – Hans Scholl, German activist (d. 1943)
1933 – T. Cullen Davis, American businessman
1942 – Candida Lycett Green, Anglo-Irish
journalist and author (d. 2014)
1949 – James Cartwright, American general
1958 – Joan Jett, American singer-songwriter, guitarist,
producer, and actress
1959 – Tai Babilonia, American figure skater and talk show host
1960 – Scott Baio, American actor
1961 – Bonnie Hunt, American actress, producer, and talk show host
1970 – Mystikal, American rapper and actor
1970 – Rupert Penry-Jones, English actor

DIED TODAY:
2015 – Phyllis Tickle, American author and academic (b. 1934)
2013 – Jane Connell, American actress and singer (b. 1925)
2010 – Eddie Fisher, American singer (b. 1928)
2003 – Gordon Jump, American actor (b. 1932)

TODAY IN HISTORY:
1598 – English playwright Ben Jonson kills actor Gabriel Spenser in a duel and is indicted for manslaughter.

1776 – Nathan Hale is hanged for spying during American Revolution.

1896 – Queen Victoria surpasses her grandfather King George III as the longest reigning monarch in British history.

1910 – The Duke of York's Picture House opens in Brighton, now the oldest continually operating cinema in Britain.


1955 – In the United Kingdom, the television channel ITV goes live for the first time.


1991 – The Dead Sea Scrolls are made available to the public for the first time by the Huntington Library.

2013 – At least 75 people are killed in a suicide bombing at a Christian church in Peshawar, Pakistan.

AND ANOTHER THING!
Time for Humpty Trumpty to confirm what we all know -
the moon landings were faked.
Click here to read.

For previous 'And Another Thing' articles, click here.

LATEST STRAIGHT TALK
The Myths of Circulation.
Click here to read.

For previous 'Straight Talk' articles, click here.
CircSpot.com publishes cartoons from time to time; to check out some of the best, click here.

Day 265 of 365: World Car-Free Day; Independence Day (Mali); Independence Day (Bulgaria);
American Business Women's Day (United States).

Day 264 of 365:
BEWARE!
'News that Trinity Mirror may buy the Express group of newspapers from Richard ‘banana on a silver tray’ Desmond has been welcomed by many. But we should be careful what we wish for' says agency Provocateur at Press Gazette.

If the sale goes through, and 'if all titles survive, then it would mean – in England at least – the Mirror would own two of the three main redtop dailies, three of the four redtop Sundays, one of the two midmarket tabloids but none of the current crop of broadsheets.' Are you getting the feeling Agency Provocateur thinks this is not a totally groovy great idea? For more, click here.


The Sunday Times takes its fashion videos from behind the pay wall.
LILLIAN ROSS HAS DIED.

Lillian Ross was at the New York Times for over 60 years. Reports Michael T. Kaufman at the New York Times 'her longtime editor, Susan Morrison, said the death, at Lenox Hill Hospital, was caused by a stroke.' For more on her life, click on her picture.


Day 263 of 365: Arbor Day (Brazil); Student's Day (Bolivia); Customs Service Day (Poland).
MOSS NOT THE BOSS AT VANITY FAIR.
Seems as though possible contender for the job at Vanity Fair after GREXIT Adam Moss is not in the race, if race it actually be. Says Keith J. Kelly at the New York Post 'Moss, the 60-year-old editor-in-chief at New York magazine, is telling friends he has no interest in leaving a job he loves for the tempestuous waters of Vanity Fair owner Condé Nast.'

Now part of this could be because it is believed Mr. Moss is 'operating under a contract that runs at least through 2019 with New York Media'. Part of it could also be Mr. Moss is not crazy!
Meanwhile a new name has been added to the GREXIT list says Mr. Kelly and that is 'Esquire Editor-in-Chief Jay Fielden' and there are also other names suggested it seems by Graydon Carter himself, and for those, click here.
OMEDA HAS BEEN BUSY.
To say they have been busy bees at Omeda over recent months is an under statement. They have made key acquisitions, developed new partnerships and integrations. They also reshaped their management team and now we learn they have a new web site, a new corporate identity, and are refreshing their platform and focusing on what they are calling Audience Relationship Management.

Omeda tells us that Audience Relationship Management (ARM) is both a technical and strategic approach designed to maximize audience engagement. A focused ARM strategy has four key pillars: acquire audience to grow reach, unify audience data from multiple sources to provide a single view, manage audience with robust data governance, and finally activate audience data to increase revenue, create new products, and provide long term value to your organization. Omeda says that by refocusing their culture to proactivily serve the entire organization they will be helping sales, marketing and event teams strategize and implement new revenue and product strategies.

You can view a videos that explains Audience Relationship Management in more detail below.

 

STEPHEN QUINN TO RETIRE.
Mr. Quinn is 'the publishing director of British Vogue' says Lorelei Marfil at wwd.com and will retire on December 22nd. 'Quinn is the latest of the old guard to leave the British publication' says Ms. Marfil but Albert Read, managing director of Condé Nast Britain said in the announcement "Stephen Quinn has steered the Vogue business spectacularly for more than a quarter of a century.”

He was born in County Kilkenny in southern Ireland, moved to England in his teens and worked 'in advertising sales at Nova Magazine, followed by Over 21 Magazine. He transitioned to Hearst U.K. as an advertising manager at Harpers & Queen. He became an ad director followed by publisher at that title' says Ms. Marfil. 'In the late 1980s he launched GQ, one of the first lifestyle magazines aimed solely at men' notes the B.B.C.
MORE ON ROLLING STONE.
Seems as though Jann Wenner, founder of Rolling Stone is not having a great time. Keith J. Kelly at the New York Post says 'Jann Wenner is furious about the soon-to-be-released biography “Sticky Fingers,” which chronicles his 50 years at the helm of Rolling Stone.' It seems an 'invitation for author Joe Hagan to participate at a Nov. 1 event at the 92nd Street Y that is to feature the Rolling Stone founder' as been retracted! For this, and more, click here.

Meanwhile, hot on the announcement that Rolling Stone magazine is up for sale, 'Rolling Stone learned that it still faces litigation over its retracted article about a purported gang rape at the University of Virginia' says Ben Sisario at the New York Times, which we are pretty sure is not going to be something prospective purchasers will find attractive. For more on this, click here.
THE SCOOP ON GOOP.
There is something about Gwyneth Paltrow that always makes us make a face akin to having just sucked a rather sour lemon. Don't really know why, she just has that effect on us.

The actress and daughter of Blythe Danner has been working on Goop for a number of years, but now the publication in in print for the first time.

She is on the cover (Why have Martha, Dr. Oz or Oprah never thought of doing that?) and she seems to be covered in mud, or as we would have said in our younger days - goop. Chantal Fernandez has written an excellent article on the launch, where we learn that Gwyneth defers to Dame Anna as far as being on the cover, or not is concerned. The magazine is being produced in conjunction with Condé Nast and scribes Ms. Fernandez, Gwyneth says “you get in front of a different demographic when you’re on newsstands all over the country” - indeed you do. For more of Ms. Fernandez's goop scoop, click on the cover.
WHAT'S GOING ON AT WORKING MOTHER?
'Working Mother’s new digital strategy appears to resonating with its audience' says Emma Silva at Folio because year-on-year the web site page views increased by 84% and notes Ms. Silva 'a 155% increase in unique visitors.' So did anything happen that may have resulted in this change?

It could be Meredith Bodgas who joined the magazine as 'editor-in-chief... late last year' because certainly the results of late have been spectacular. For more of Ms. Silva's report, click here.

Day 262 of 365:
D.B.'S DOOM AND GLOOM.
D.B. Hebbard at Talking New Media always seemed to be a happy soul, at least most of the time. Lately however, he seems a bit more gloomy than normal and he says 'Fall 2017 will see a number of magazine companies soon sell out and stop existing' which, we are sure you will agree, is very gloomy indeed! Mind you he also adds that 'some of the biggest and most profitable magazines are seeing big changes coming, especially at the executive editor level.'

All is not rosy in the publishing garden, 'Wenner Media will be no more once Jann Wenner finds a buyer for his majority stake on Rolling Stone' says Mr. Hebbard and of course there is the ongoing sale over at Maria Rodale's place. So why the gloom? Two answers: newsstand and shifting ad dollars. For more doom and gloom - or not - click here.
U.K. DAILIES DOWN.
Trinity Mirror may be trying to buy the Express group but the sales of their own papers managed to fall last month. Sunday Mirror was down 22.35%; Sunday People 21.21% and even the Daily Mirror saw a fall of 18.88%.

Increased bulk copies helped The Sun, Times, Telegraph and Sun on Sunday but only the Daily Telegraph actually "sold" more copies; the other three seeing drops of 5.98% to 9.17%.

Daily Star did not fair well either, their sales falling to 423,528 copies a drop of 14.2%. Also with falls in the 15% region were the Sunday Mail and Daily Record.

As for the Express group, the sale of the daily was down by less than 1% and the Sunday was up by just over 1% - so perhaps the Express group is an investment Trinity Mirror would do well to continue looking into.

APPLE'S SABOTAGE.
Regular readers will know CircSpot.com is a supporter of ad blocking, because in the long run it will make campaigns more profitable. However many in the industry believe that 'Apple blocking ads that follow users around [the] web is 'sabotage'. The latest version of Apple’s operating system for mobile devices, will hit users’ phones and tablets on Tuesday. It will include a new default feature for the Safari web browser dubbed “intelligent tracking prevention”, which prevents certain websites from tracking users around the net, in effect blocking those annoying ads that follow you everywhere you visit' write Alex Hern at The Guardian.

Is this really sabotage on Apple's behalf? If you follow a person around the mall taking note of where they shop, what they looked at, what they purchased - that would be creepy. There is little difference frankly between mall stalking and computer stalking. What upsets the "industry" is the fact that they could lose revenue because they are unable to make money off of surveilling people who do not know they are being surveilled - creepy. For more, click here.


THE THREE COVERS OF GRAZIA.
Yes, the three covers of Grazia may sound like a novel by C.S. Lewis but is in fact Grazia magazine's celebration of London Fashion Week which is going on even as we type. The issue, which is on sale today has three different covers featuring 19-year-old trailblazing hijab-wearing model Halima Aden, 73-year-old American model and actress, Lauren Hutton and 30-year-old supermodel Hilary Rhoda.

The magazine is a whopper with a pagination of 252 pages and has attracted new advertisers including online fashion brand Three Floor and Calvin Klein Watches. Natasha Pearlman, Grazia editor said “the three women on Grazia's Big Fashion Issue covers represent the groundbreaking diversity - of ages and backgrounds - in the fashion industry right now. 19-year-old Halima Aden - the first hijab-wearing supermodel on her first ever British magazine cover. Lauren Hutton - a fashion legend at 73, giving women of all ages the courage to enjoy fashion. And Hilary Rhoda - the 30-year-old supermodel who just celebrated ten consecutive years as an Estee Lauder ambassador. In this issue we also introduce fashion's new model army - the models who represent the diverse body shapes of real women, as well as their shopping picks of the season for women of all sizes. And it's not just a groundbreaking issue for its content. It also marks the start of our new approach to fashion in Grazia, covering more diverse fashion, more diverse body shapes and more diverse backgrounds to reflect the real lives and interests of our readers.“
L.A. MAG'S NEW PUBLISHER.
'Los Angeles Magazine has named media veteran Josef Vann as its new publisher' scribes Diane Haithman at the L.A. Business Journal. 'The new hire comes several months after a leadership housecleaning at the magazine' says Ms. Haithman and the 'new owner reportedly laid off a half-dozen staffers immediately, including Publisher Erika Anderson, Editor-in-Chief Mary Melton and Editor-at-Large Amy Wallace.'

For more on the new publisher, click here.


Day 261 of 365:
FOR SALE: ONE MAGAZINE, SLIGHTLY SOILED, TOTALLY FAMOUS.
It has had quite a checkered history of late but the magazine owned for fifty years by Jann Wenner is on the block. The magazine is not wholly owned by Mr. Wenner, 'Singapore-based BandLab Technologies also owns a 49% stake in the publication' says the British Broadcasting Corporation. 'Methuselah Advisors' have been 'retained... to explore “strategic options for its majority interest in Rolling Stone to best position the brand for future growth”,' says Shirley Halperin at Variety.

Geoffrey Smith at Fortune says that 'Rolling Stone [is] arguably the most influential music magazine on the planet for the last 50 years' and certainly we cannot think of many, if indeed any magazines that match Rolling Stone in stature and content and some of the most famous covers have been those of Rolling Stone, including a nude John Lennon.
WHO WILL?
There are many questions that currently need answers. Just who will get the big office when GREXIT occurs? Would Julia Louis-Dreyfus actually make a better president that Humpty Trumpty, what was first, the chicken or the egg, and of course the most important question of all, does the cream go on the scone first and then the jam, or is it jam first followed by the cream in an English cream tea?

Now, Greg Dool at Folio is asking another question, as if we do not have enough to worry about and that is "Who Will Save Vermont Life?"
The magazine is published by the state of Vermont, land of syrup, snow and green mountain beer. The state, as we noted last week, has been publishing the magazine since the end of the second world war, but now it wants to divest itself of the publication. So who does Mr. Dool think will save the magazine, sadly he does not say, but we have an idea; stand up Jann Wenner and Graydon Carter who we are sure will want to do something in their retirement, and a life in Vermont may not be all that bad! For more of Mr. Dool's article, click here.
BLOODBATH IN NEW JERSEY.
Actually notes Keith J. Kelly at the New York Post is was more of a “mini bloodbath” carried out by the Jason of the publishing world known as Gannett.

Scribes Mr. Kelly 'one insider said that when Gannett announced earlier this week it was laying off “less than 1 percent” of its employees nationwide, insiders at North Jersey were expecting maybe two or three would be let go locally. The cuts were apparently deeper in New Jersey. “Not sure what they were thinking, but it’s been a downward spiral here at the North Jersey Media Group,” said one insider.' Seems like all hell has broken loose, and just in time for Hallowe'en as well. For more, click here.

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foxyform.com

Content marketing specialists know there is a great return on investments especially when teamed up with a quality telemarketing... Ronen Ben-Dror explores some options. Click here to read.

Native advertising is here to stay, probably. It is a good thing, possibly. So why can't Glen Martin decide whether he likes native or not? Click here to read.

We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.

Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.

The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....

Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,

Publishers need to address the USPS's suggested increase before it is too late. Click here to read,

Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....

How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....

When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...

5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....

To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.

Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.

Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....

For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....

To be added to the weekly alert, complete the form below. Or click here to send an email.
foxyform.com

Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.

Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!

How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....

While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!

Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....

Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.

Enjoy and benefit from this exclusive article for CircSpot.com written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.

Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!

Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....

An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....
 

Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....

On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....

 
     
LES, POVS AND COMMENTARIES.
PROMOTIONS WE HAVE RECEIVED - AND WHY THEY ARE GOOD (OR BAD?)

 

WWD does good email subscription promotions.  This one is hard to resist.  It’s got a good subject line – “URGENT:  Prices Going up in July.  Lock in Lower Rate Today”.  The email subject line is just like envelope teaser copy – it has to pull prospects into the promotion and this one accomplishes the mission.

The copy and design is clean, colorful and loaded with benefits – the biggest of course is “Beat the prince increase!  Last chance for Current Rate”.

And, if you order with this offer, you can also save 20% on the 6 month online access price and pay only $59.  It looks as if this might actually be a last chance.  And, it’s always good to think a last chance offer might actually be a last chance for something.  This offer was overused in mail efforts – but you don’t see it as often in email. The offer is used to good effect here.

There’s a prominent Subscribe button to make ordering easy.  Following that is a picture of the web site and arrows that call out the features of the site.  Clearly, WWD offers a lot for the money.  And as subscription promotions are all about the offer, this is a winner. To see a larger version of the offer, click here.

This TV Guide gift effort is colorful and loaded with smart ideas – a two for one offer, special donor renewal price, holiday gift cards, multiple premiums and a reply-by date to move prospects along.

This is a very good email offer for a subscription to the print edition of WWD.  There is a lot to recommend the creative.  First, the email looks the way you expect WWD to look – smart, elegant and intriguing.

Second, the copy is filled with proven direct marketing technique.  The headline says “Summer Special for Industry Insiders” and that’s an appeal to the recipient’s ego.  It’s very flattering to be considered an industry insider and to be recognized as such by an industry leader such as WWD is even more appealing.  If done correctly, flattering prospects is a smart move.

There is a very strong subscription offer being made and the email leads with that offer – a 34% price saving on a six month subscription.  Offers drive promotions and it’s important as a marketer to remember that fact. 

You can’t miss the call to action – a GET IT NOW button to order coupled with a prominent respond by date.  This technique generally moves prospects along to order as it creates a fear of missing out.  Direct marketers have used reply by dates for years and years in mailed offers.

There are also benefits offered in addition to the special subscription price – more content, a new, bolder look and “extras” such as daily email of top stories and three issues of Beauty Inc.

This email offer uses smart direct marketing technique developed through many years of print campaign testing and marries it to the immediacy of email.  It’s difficult to ask for more.

We recently received an interesting direct mail package offering a subscription to House Beautiful magazine.  It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.

I can get all the digital elements my little heart desires and access to nytimes.com. Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.

Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.


We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.
people
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
people
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
people
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
people
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
people
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
people
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!

I AM NOT A
MEDICARE RECIPIENT!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.


To view larger size, click on the above image.
Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.


To view larger size, click on the above image.
A CircSpot.com reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

To view larger size, click on the above image.

A CircSpot.com reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

To view larger size, click on the above image.

Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.



Click on the image above for a larger version.