Useful, accessible information on circulation and audience development for magazine publishing professionals.

April 19 2018

is the 109th day of the year and there are 256 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
The Queen is opening the Commonwealth Heads of Government Meeting at Buckingham Palace, in what may be her last summit. The Queen has appealed to Commonwealth leaders to appoint her son, Prince Charles, to succeed her as their head.

Magician David Copperfield has been forced to reveal the secret
of one of his signature tricks after being sued by an injured British audience member.

Donald Trump has said he wants a successful meeting with Kim Jong Un, but warned he will call the talks off if he does not think they will produce results.

A flight bound for London was forced to make an emergency landing after smoke was seen pouring from one of its engines.
TV host Dale Winton has died at the age of 62, the star's agent has said. The presenter was best known for hosting I.T.V. game show Supermarket Sweep from 1993 to 2000 in the U.K.

Yoselyn Ortega a nanny, has been convicted of murder after stabbing two children to death at their family's luxury apartment in Manhattan.

Plastic straws, drink stirrers and plastic-stemmed cotton buds could soon be banned from sale in England under a Government plan.

An era will end in Communist-run Cuba on Thursday when President Raul Castro retires, likely handing over the reins to his right hand man Miguel Diaz-Canel, born the year after brothers Fidel and Raul led their 1959 leftist revolution.

Ethiopia's new premier Abiy Ahmed named a new defence
minister on Thursday as part of a reshuffle to help implement reforms demanded by the public during unrest in which hundreds were killed by security forces.

North Korea has expressed its desire for "complete denuclearization" of the Korean peninsula and is not seeking conditions such as U.S. troops withdrawing from the South first, South Korean President Moon Jae-in said on Thursday.

Berlin's Tegel airport has warned passengers to expect disruption on Friday morning when a World War Two bomb discovered near the capital's central train station is defused.

Hans Asperger, the Austrian paediatrician who pioneered research into autism and after whom Asperger syndrome is named, "actively cooperated" with a Nazi program under which disabled children were killed, an academic paper published on Thursday says.

Chinese aircraft have again flown around self-ruled Taiwan
in what China's air force on Thursday called a "sacred mission", as Taiwan denounced its big neighbor over what it called a policy of military intimidation.

A Minnesota prosecutor will announce on Thursday whether anyone will be criminally charged in the death of pop star Prince, who died two years ago from an opioid overdose.

Puerto Rico has suffered an island-wide power outage nearly seven months after Hurricane Maria destroyed much of the island's infrastructure and power grid.

Philippines President Rodrigo Duterte has said he personally authorised an investigation into an Australian nun who was detained earlier this week. Sister Patricia Fox, 71, was held by immigration authorities after being accused of political activity that breached her visa.

1593 – Sir John Hobart, 2nd Baronet, English politician (d. 1647)
1633 – Willem Drost, Dutch painter (d. 1659)
1715 – James Nares, English organist and composer (d. 1783)
1787 – Deaf Smith, American soldier (d. 1837)

1806 – Sarah Bagley, American labor organizer (d. 1889)
1873 – Sydney Barnes, English cricketer (d. 1967)
1885 – Karl Tarvas, Estonian architect (d. 1975)
1899 – George O'Brien, American actor (d. 1985)
1921 – Anna Lee Aldred, American jockey (d. 2006)
1933 – Dickie Bird, English cricketer and umpire
1933 – Jayne Mansfield, American model and actress (d. 1967)

1935 – Dudley Moore, English actor, comedian, and pianist (d. 2002)
1937 – Elinor Donahue, American actress
1941 – Roberto Carlos, Brazilian singer-songwriter
1941 – Michel Roux, French-English chef and author

1946 – Tim Curry, English actor
1950 – Julia Cleverdon, English businesswoman and philanthropist
1956 – Anne Glover, Scottish biologist and academic
1961 – Richard Phelps, English pentathlete
1962 – Dorian Yates, English Bodybuilder
1970 – Kelly Holmes, English runner

1978 – Amanda Sage, American-Austrian painter and educator
1987 – Daniel Schuhmacher, German singer-songwriter
1987 – Maria Sharapova, Russian tennis player

2011 – Elisabeth Sladen, English actress (b. 1946)

2012 – Levon Helm, American singer-songwriter, drummer, guitarist, instrumentalist, and actor (b. 1940)
2009 – J. G. Ballard, English novelist, short story
writer, and essayist. (b. 1930)

1992 – Frankie Howerd, English actor and screenwriter (b. 1917)
1882 – Charles Darwin, English biologist and theorist (b. 1809)
1824 – Lord Byron, English-Scottish poet and playwright (b. 1788)
1390 – Robert II of Scotland (b. 1316)

1054 – Pope Leo IX (b. 1002)

1012 – Martyrdom of Ælfheah in Greenwich, England.

1539 – Treaty of Frankfurt signed.

1770 – Captain James Cook, still holding the rank of lieutenant, sights the eastern coast of what is now Australia.

1770 – Marie Antoinette marries Louis XVI of France in a proxy wedding.

1839 – The Treaty of London establishes Belgium as a kingdom and guarantees its neutrality.

1956 – Actress Grace Kelly marries Prince Rainier of Monaco.

1971 – Sierra Leone becomes a republic, and Siaka Stevens the president.

1971 – Launch of Salyut 1, the first space station.

1971 – Charles Manson is sentenced to death (later commuted to life imprisonment) for conspiracy in the Tate–LaBianca murders.

1989 – A gun turret explodes on the USS Iowa, killing 47 sailors.

1995 – Oklahoma City bombing: The Alfred P. Murrah Federal Building in Oklahoma City, USA, is bombed, killing 168 people including 19 children under the age of 6.

1999 – The German Bundestag returns to Berlin.

2005 – Cardinal Joseph Ratzinger is elected to the papacy and becomes Pope Benedict XVI.

2011 – Fidel Castro resigns as First Secretary of the Communist Party of Cuba after holding the title since July 1961.

2013 – Boston Marathon bombing suspect Tamerlan Tsarnaev is killed in a shootout with police. His brother Dzhokhar is later captured hiding in a boat inside a backyard in the suburb of Watertown.

If this is the caliber of professors at Fresno State,
don't send your children to Fresno State.
Click here to read.

For previous 'And Another Thing' articles, click here.

Elaine takes a look at a magalog.
Click here to read.

For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 108 of 365: King Mswati III's birthday (Swaziland); Bicycle Day; Army Day (Brazil).
She has been in charge for such a long time, always acted with grace and charm, but as she gets older the question is being asked more and more - 'will she stay or will she go?' True, she might wait until after the wedding to make an announcement, would we expect any less from such a great lady? 'We mean Anna Wintour, of course' scribes Kara Bloomgarden-Smoke and Samantha Conti at because rumors of her demise have been circulating of late and that does not stop Ms. Bloomgarden-Smoke and Ms. Conti from placing 'bets on who might take over for her.' For more, click here.
'The Tampa Bay Times announced that it would cut about 50 jobs after new tariffs imposed by the Trump administration dramatically increased the cost of newsprint' reports Jacqueline Thomsen at The Hill.

Just how does The Hill know Trump is to blame you may ask - 'a spokeswoman for the Times confirmed the layoffs to the Tampa Bay Business Journal, saying they are directly in response to the tariffs imposed on newsprint imported from Canada.'

It is not clear where the cuts will be made just yet but 'Times Chairman and CEO Paul Tash' said 'the tariffs' would add 'about $3 million in newsprint costs' annually. For more, click here.

From: PRNewswire
For the past 80 years, Muscle & Fitness has established itself as the authoritative voice in fitness publishing. And for the past 35 years, FLEX has done the same in the world of bodybuilding. Beginning with its May issue (on newsstands on April 20), the new M&F magazine will incorporate FLEX's in-depth bodybuilding coverage and hardcore training programs to create a one-stop shop for everything related to training, nutrition, bodybuilding, and living an active lifestyle.

In addition to creating a 50-page section dedicated exclusively to FLEX editorial content that is devoted to hardcore training and in-depth bodybuilding coverage, Muscle & Fitness will increase its frequency from 11 issues per year to 12.

"Increasing the page count allows us to cover the entire fitness spectrum and explore new ways to present the information to our readers," explains executive editor Zack Zeigler. "It's our goal both in print and online to make M&F the destination for every CrossFitter, strongman, powerlifter, obstacle-course racer, bodybuilder, and fitness enthusiast, as well as for guys who simply want to look better, move better, and feel better."

The integration also involves merging with, which will deliver some 5.5 million monthly unique visitors and 12 million social media fans to further establish as the ultimate resource for all things fitness. The increased reach amplifies M&F's voice as the authority within the fitness community. "Advertisers will benefit from the new combined print and digital platforms, which will deliver a larger audience under one brand," says EVP/ Group Publisher Chris Scardino. "This combination of iconic fitness brands coupled with the annual Olympia Weekend is an exciting new chapter for Muscle & Fitness and the entire sports nutrition industry."

Gerard Dente, CEO of MHP (a leading sports nutrition marketer), added "we have advertised in both Muscle & Fitness and FLEX since launching the company almost 20 years ago. This is a perfect evolution of the brands. We will continue to utilize these print, digital and social media platforms as an important part of our marketing initiatives to reach core fitness enthusiasts."

'Seven magazine brands within Time Inc UK’s “homes” portfolio are moving to a centralized editorial hub system' reports Charlotte Tobitt at the Press Gazette in the United Kingdom 'putting an undisclosed number of jobs at risk of redundancy.'

The good news, sort of, is 'the publisher... said it will try to find alternative jobs for those whose roles will be lost in the creation of a centralized hubbing model.' For more, click here.

'Consumer Reports has about 6 million paying members' says Lucia Moses as and last 'February introduced new membership tiers to retain existing members and free services to bring in new ones.

Now, Consumer Reports offers various membership options, from a free one that requires only an email address to an “All-Access” plan at $55 per year that includes an ability to chat with a reviewer.' To discover more, click here.
Instagram Stories have
become traffic drivers for publishers and influencers.

Engaging VIP Users,
Publishers Clearing House Launches New
Technology Solution.

April 18th 2018

is the 108th day of the year and there are 257 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
The U.K. Government needs to provide "full guarantees" to E.U. citizens in the wake of the Windrush scandal, the European Parliament's Brexit coordinator has demanded.

A pilot praised for her "nerves of steel" in safely landing a stricken commercial flight in Philadelphia was a trailblazer in the U.S. navy, it has emerged. She landed her aircraft safely after an engine blew up at 32,000' in eastern Pennsylvania.

Former U.S. first lady Barbara Bush has died aged 92, a family spokesperson has said. The current first lady will attend the former first lady's funeral.

A porn star locked in a legal battle with Donald Trump has released a sketch of man she claims threatened her in a car park. Tom Brady and Jon Bon Jovi watch out.

In the first P.M.Q.s since the Easter recess the P.M. faces Jeremy Corbyn with the Government under pressure over the Windrush scandal.

CIA director Mike Pompeo, U.S. President Donald Trump's nominee to become the top U.S. diplomat, visited North Korea last week and met leader Kim Jong Un with whom he formed a "good relationship", Trump said on Wednesday.

The arrival of international chemical weapons inspectors at the location of a suspected poison gas attack in the Syrian town of Douma has been delayed after gunfire at the site during a visit by a U.N. security team on Tuesday, sources told Reuters.

Zimbabwe is working on a new investment law to open up the economy to foreign investors, President Emmerson Mnangagwa said on Wednesday, part of his government's drive to revive an economy that stagnated under Robert Mugabe's last years in power.

Zimbabwe said it had sacked 16,000 striking nurses, as the new government sought to keep a lid on labour unrest in the build-up to the first elections since the fall of Robert Mugabe.

Berlin's central train station, the Economy Ministry, a museum and part of the Charite hospital will be evacuated on Friday while a World War Two bomb is defused, police said on Wednesday.

Carl Kasell, whose Southern baritone was a presence on National Public Radio programs for more than three decades, died on Tuesday in Potomac, Maryland, from complications from Alzheimer's disease, NPR said. He was 84.

Ronald Chesney, the celebrated British sitcom writer who created On the Buses and The Rag Trade with writing partner Ronnie Wolfe, has died aged 98.

Members of Cuba's National Assembly will gather for a two-day session in Havana later on Wednesday which will mark the end of the Castro era. President Raúl Castro, who took over as Cuba's president from his ailing brother Fidel in 2006, will step down at the meeting.

The B.B.C. coverage of a police search at Sir Cliff Richard's Berkshire home allowed "conspiracy theorists and online trolls to have a field day", the singer's privacy case has been told.

A major surfing tournament in Australia has been called off following two shark attacks in the area.

De La Rue has abandoned its plan to appeal against the government's decision to award a contract to make UK passports to a Franco-Dutch company.

359 – Gratian, Roman emperor (d. 383)
1503 – Henry II of Navarre, (d. 1555)
1740 – Sir Francis Baring, 1st Baronet, English
banker and politician (d. 1810)
1854 – Ludwig Levy, German architect (d. 1907)

1889 – Jessie Street, Australian activist (d. 1970)
1901 – Al Lewis, American songwriter (d. 1967)
1914 – Claire Martin, Canadian author (d. 2014)

1919 – Virginia O'Brien, American actress and singer (d. 2001)
1922 – Lord Kitchner, Trinidadian singer (d. 2000)
1926 – Doug Insole, English cricketer
1930 – Clive Revill, New Zealand actor and singer
1944 – Kathy Acker, American author and poet (d. 1997)

1945 – Richard Bausch, American novelist and short story writer
1945 – Robert Bausch, American novelist and short story writer
1947 – Dorothy Lyman, American actress
1947 – Cindy Pickett, American actress
1956 – Eric Roberts, American actor
1958 – Lisa Edwards, Australian singer
1961 – Jane Leeves, English actress and dancer

1963 – Eric McCormack, Canadian-American actor and producer
1963 – Conan O'Brien, American actor, producer,
screenwriter and talk show host
1963 – Phil Simmons, Trinidadian cricketer
1971 – David Tennant, Scottish actor
1982 – Blair Late, American singer-songwriter and journalist

2013 – Anne Williams, English activist (b. 1951)
2012 – Dick Clark, American television host and producer, founded Dick Clark Productions (b. 1929)

2012 – K. D. Wentworth, American author (b. 1951)
2002 – Thor Heyerdahl, Norwegian ethnographer
and explorer (b. 1914)
1763 – Marie-Josephte Corriveau, Canadian murderer (b. 1733)
1636 – Julius Caesar, English judge and politician (b. 1557)
850 – Perfectus, Spanish monk and martyr

796 – King Æthelred I of Northumbria is murdered in Corbridge by a group led by his ealdormen, Ealdred and Wada. The patrician Osbald is crowned, but abdicates within 27 days.

1506 – The cornerstone of the current St. Peter's Basilica is laid.

1775 – American Revolution: The British advancement by sea begins; Paul Revere and other riders warn the countryside of the troop movements.

1831 – The University of Alabama is founded in Tuscaloosa, Alabama.

1906 – An earthquake and fire destroy much of San Francisco, California.

1909 – Joan of Arc is beatified in Rome.

1912 – The Cunard liner R.M.S. Carpathia brings 705 survivors from the R.M.S. Titanic to New York City.

1930 – The British Broadcasting Corporation announced that "there is no news" in their evening report.

1942 – Pierre Laval becomes Prime Minister of Vichy France.

1954 – Gamal Abdel Nasser seizes power in Egypt.

1955 – Twenty-nine nations meet at Bandung, Indonesia, for the first Asian-African Conference.

1983 – A suicide bomber in Lebanon destroys the United States embassy in Beirut, killing 63 people.

1988 – The United States launches Operation Praying Mantis against Iranian naval forces in the largest naval battle since World War II.

1997 – The 1997 Red River flood begins and soon overwhelms the city of Grand Forks, North Dakota. Fire breaks out and spreads in downtown Grand Forks, but high water levels hamper efforts to reach the fire, leading to the destruction of 11 buildings.

2007 – A series of bombings, two of them being suicides, occur in Baghdad, killing 198 and injuring 251.

2013 – A suicide bombing in a Baghdad cafe kills 27 people and injures another 65.

If you are my friend on Facebook and ask me to spread messages, then you are more an acquaintance than a friend.
Click here to read.

For previous 'And Another Thing' articles, click here.

Elaine takes a look at a magalog.
Click here to read.

For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 108 of 365:
So, after all the huff and puff about Facebook recently, how are they doing? I thought I would check out my Facebook page to see.

I have a friend’s request pending from someone I have never heard of. Facebook is suggesting a group called ‘Lambeth History’ even though the only thing I know about Lambeth is it has a bridge across the Thames. 7,000 members are in a group called ‘I grew up in Fulham’, great, except I grew up in Kent. There is a group called ‘Leysdown’ – something I usually do in bed at night and ‘Crown Woods School Past and Present’ – which would be great except I went to Vine Road and Charterhouse!

In my newsfeed someone called Ms. Jacobs thinks I might like a page about ‘Ajahfari April 14, 2018’; I am not sure what an Ajahfari is, but I think it is some kind of sprout you sprinkle on salads. Facebook is suggesting I may know over 500 people; and I don’t know any of them. Geoffrey and Steven, are celebrating 4 years on Facebook, quite why anyone thinks this would interest me is beyond me, I know Geoffrey by name, and have not got a clue who Steven is.

Someone called Rick Wrigley writes “I just made a donation, won’t you make yours?” No.

Finally perhaps the biggest insult of all:

Here’s a message for you Mark Suckerberg, sorry Zuckerberg, I would rather French kiss the wrong end of a skunk whilst simultaneously being probed by aliens with ray guns than connect anymore than I have to with your database – stick that when the sun don’t shine!

'woman&home has partnered with online retailer JD Williams for the first Amazing Women 50 over 50 Awards' says Laura Rutkowski at the P.P.A. in London town.
To re-enforce this they have a women over the age of 50 on the cover, a picture of the Queen posing as Dame Helen Mirren. Reports Ms. Rutkowski 'the Amazing Women 50 over 50 Awards campaign launches in the May issue of woman&home and will be promoted until December.' Even though the awards will be promoted until December, the awards will be dished out in the autumn. For more, click here.
Johnston Press 'reported a pre-tax loss of £95,000,000 and had to further reduce the book value of its titles by £57,000,000, to £84,000,000' says What's New In Publishing.

i actually made £9,300,000 'and more than doubled its adjusted earnings – up from £3.3m to £7.6m' says the report which is pretty impressive considering the U.K. newspaper market. For more, click here.

'Leah Flickinger has left Bicycling magazine' reports
The magazine was owned by Rodale, so is now owned by Hearst and according to the report, Ms. Flickinger's 'social media... said her last day at the title... was Friday.'

For more, click here.
Lagardère 'said Wednesday that it is in exclusive negotiations with Czech Media Invest to sell its magazine publishing titles in France' scribes Anthony Shevlin at This will include Elle, Ici Paris and France Dimanche.

'The French company said the deal is expected to be signed in the coming weeks and is subject to consultations with Lagardère Active's employee representative bodies, as well as to clearance from competition authorities.' For more, click here.

Teen Vogue is ditching print, but it’s still making ‘magazine’ covers for Snapchat.

Chris Ferrell’s Endeavor Business Media Recruits another SouthComm Exec.

April 17th 2018

is the 107th day of the year and there are 258 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
Theresa May has denied launching airstrikes in Syria on the
orders of Donald Trump, as she faced M.P.s for the first time since the military action.

The nerve agent used to poison Sergei and Yulia Skripal in Salisbury was delivered "in a liquid form", it has been revealed.

There is confusion over reported airstrikes on Syria after Syrian state TV said a "false alarm" set off the country's air defenses early on Tuesday morning.

A Fox News host was the mystery third client of U.S.
President Donald Trump's lawyer, a court has heard; turns out the mystery is Sean Hannity.

Former world number one Novak Djokovic showed signs of rediscovering his form with a dominant 6-0 6-1 victory over Dusan Lajovic in the opening round of the Monte Carlo Masters on Monday. Rumors that tennis is a load of balls have been denied, but stories that tennis is just another racket will not go away.

The renowned Irish country music singer, Big Tom McBride,
has died at the age of 81.

Prime Minister Theresa May apologized to representatives from 12 Caribbean countries on Tuesday over recent harsh treatment by immigration bureaucrats of people who arrived in Britain as children after World War Two.

French President Emmanuel Macron issued a call to Europeans on Tuesday not to retreat into nationalism but to build the European Union as a bulwark for liberal democracy against a disorderly and dangerous world.

U.S. President Donald Trump has delayed imposing additional sanctions on Russia and is unlikely to approve them unless Moscow carries out a new cyber attack or some other provocation, a senior administration official said on Monday.

California rapper Kendrick Lamar on Monday became the first rapper to win the Pulitzer Prize for music, one of the most prestigious arts awards in the United States.

AD 44 – Pope Evaristus (d. 107)
1586 – John Ford, English poet and playwright (d. 1639)
1676 – Frederick I of Sweden (d. 1751)
1734 – Taksin, King of Thailand (d. 1782)
1866 – Ernest Starling, English physiologist and academic (d. 1927)
1879 – Henri Tauzin, French hurdler (d. 1918)
1905 – Arthur Lake, American actor (d. 1987)
1918 – William Holden, American actor (d. 1981)

1923 – Harry Reasoner, American soldier and journalist (d. 1991)
1927 – Margot Honecker, East German
politician and First Lady (d. 2016)
1929 – James Last, German-American bassist, composer
and bandleader (d. 2015)
1940 – Billy Fury, English singer-songwriter (d. 1983)

1951 – Olivia Hussey, Argentinian-English actress
1957 – Frank McDonough, British historian
1959 – Sean Bean, English actor

1962 – Paul Nicholls, English jockey and trainer
1967 – Liz Phair, American singer-songwriter and guitarist
1978 – Lindsay Hartley, American actress
1978 – Jason White, Scottish rugby player

2016 – Doris Roberts, American actress (b. 1925)

2011 – Michael Sarrazin, Canadian actor (b. 1940)
2006 – Henderson Forsythe, American actor (b. 1917)
1987 – Dick Shawn, American actor (b. 1923)
1843 – Samuel Morey, American engineer (b. 1762)

1080 – Harald III of Denmark dies and is succeeded by Canute IV, who would later be the first Dane to be canonized.

1397 – Geoffrey Chaucer tells The Canterbury Tales for the first time at the court of Richard II. Chaucer scholars have also identified this date (in 1387) as the start of the book's pilgrimage to Canterbury.

1492 – Spain and Christopher Columbus sign the Capitulations of Santa Fe for his voyage to Asia to acquire spices.

1861 – The state of Virginia's secession convention votes to secede from the United States, becoming the 8th state to join the Confederate States of America.

1907 – The Ellis Island immigration center processes 11,747 people, more than on any other day.

1941 – World War II: The Kingdom of Yugoslavia
surrenders to Germany.

1946 – The last French troops are withdrawn from Syria.

1949 – At midnight 26 Irish counties officially leave the British Commonwealth. A 21-gun salute on O'Connell Bridge, Dublin, ushers in the Republic of Ireland.

1961 – Bay of Pigs Invasion: A group of Cuban exiles financed and trained by the CIA lands at the Bay of Pigs in Cuba with the aim of ousting Fidel Castro.

1969 – Sirhan Sirhan is convicted of assassinating Robert F. Kennedy.

1970 – Apollo program: The ill-fated Apollo 13 spacecraft returns to Earth safely.

1971 – The People's Republic of Bangladesh is formed.

If you are my friend on Facebook and ask me to spread messages, then you are more an acquaintance than a friend.
Click here to read.

For previous 'And Another Thing' articles, click here.

Elaine takes a look at a magalog.
Click here to read.

For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 107 of 365: World Hemophilia Day; Malbec World Day; Flag Day (American Samoa).
"HEY MAG CO, FORTUNE ITALIANO!" -with a nod to Rosemary Clooney.
Meredith Corporation and Magenta will launch Fortune Italy it was announced today.

The magazine will be distributed in Italy, Switzerland and Monte Carlo, and will cover a range of topics from the economy and politics, to technology, startups and innovation.

Through a license agreement with Meredith Corporation and Magenta, Fortune Italy will be published monthly in Italian.

Fortune Italy will include features from the U.S edition of the magazine, as well as original content from its staff in Italy. Fortune Italy Senior Editor Fabio Insenga will lead the editorial staff and coordinate a team of internal editors and 25 contributors and correspondents.

The magazine's first print edition will be available on newsstands June 2, 2018. "We are pleased to be partnering with Magenta to bring the Fortune brand to Italy," said Alan Murray, Meredith Corporation Chief Content Officer and Fortune President. "We look forward to expanding Fortune's reach to readers in Italy, who will look to the brand as a valued source of business news and information."

Meredith Corporation also publishes international licensed editions of Fortune in China, Greece, India, Korea, Mexico and Turkey.

'New York magazine is showing its stripes in the read of the week' say staff at the New York Post 'with a fawning but informative cover story on Cynthia Nixon.'

Ms. Nixon is an actress turned politician, the 21st century version of Glenda Jackson and she is running to be the governor of New York, standing against current governor Andrew Cuomo.

The post staff say 'Nixon... appears to be on a media march to establish credentials of someone who can at least talk the talk.' For more on this, and other stuff in the latest issue, click here.

'A new men's media brand, The Book of Man,' launched yesterday 'to meet the changing needs of U.K. men and advertisers' says Scarlett O'Donoghue at

Apparently the 'aim of the digital platform is to provide men in the U.K. with advice and inspiration' scribes Ms. O'Donoghue 'making way for 'the new masculinity' - exploring topics from mental health issues and expressing emotions to being a great father.' Well it will give the new masculine males something to talk about down the pub we suppose. For more, click here.

'The Printing Charity has announced Lionel Barber, Editor of the Financial Times, as its president for 2018' says Laura Rutkowski at the P.P.A. in London town.

Mr. Barber was appointed editor of the Financial Times thirteen years ago and 'during his tenure, the FT has won many global awards for its journalism, including four Newspaper of the Year awards.'

Naturally the charity is thrilled to have Mr. Barber as their president, indeed 'Neil Lovell, CEO of The Printing Charity [said]: "We are thrilled to have Lionel Barber as our president this year. He follows many distinguished charity presidents, including the late Baroness Dean, and will, I am sure, enjoy his involvement this year".'

For more, click here.

It sort of reads like a "how not to do" something but that seemingly did not deter Snapchat.

'When Snapchat first rolled out its redesigned app to a test group' early this year says What's New in Publishing, 'it was met with an immediate backlash' which whichever way you cut it, is not good. The backlash from the user group was such that 'the user group begged Snapchat for a way to uninstall the new version.' This, you would have thought, might have been a big hint to the powers that be at Snapchat to stop, and chat about whether they are rushing to a snap-chat judgment.

Well, now it transpires that 'since the app was redesigned, publishers say numbers have been all over the place — so all over the place, in fact, that Snap has privately invited publishers on both U.S. coasts to attend day-long summits this month in L.A. and N.Y.C. to (hopefully) sort things out.' (Note to Snapchat - THIS IS NOT GOOD!)

Mind you sometimes we make changes that initially people don't like but are proven wrong... not in this case apparently. “Traffic has plummeted since the update” says one person and 'views have dropped by “more than half”.'

For more, and there is loads more, click here.

April 16th 2018

is the 106th day of the year and there are 259 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
A 94-year-old former Auschwitz guard has been charged in Germany with being an accessory to murder. The German national was charged as a juvenile because he was 19 at the time of the alleged offences. German prosecutors say he served as a guard at the Nazi concentration camp in late 1942 and early 1943, a period in which they estimate 13,335 people were sent to the gas chambers.

Former U.S. first lady Barbara Bush is in "failing health" and has decided to no longer receive medical treatment, a family spokesman has said.

Donald Trump "lies constantly" and is "morally unfit" to be U.S. President, according to former F.B.I. boss James Comey. Mr. Trump has lashed out at Mr. Comey's claims, calling him a "slime-ball" who will go down as the worst-ever F.B.I. director.

Actor and retired U.S. Marine R Lee Ermey - best known for his role as Gunnery Sergeant Hartman in Stanley Kubrick's Full Metal Jacket - has died.

Seven prison inmates have died following hours of fighting inside a maximum security prison in South Carolina.

Hollywood stars have paid tribute to the Oscar-winning
One Flew Over The Cuckoos Nest director Milos Forman after he died at the age of 86.

Singer Huey Lewis has cancelled his band's future shows after losing most of his hearing. The 67-year-old US star said he felt "horrible" and apologised to fans as he revealed that doctors believe he has an inner ear condition called Meniere's disease.

The British Foreign Secretary Boris Johnson has defended the case for the U.K.'s action in Syria, saying Britain had a duty to show Syria had not "got away" with using chemical weapons.

A retired policeman says he felt he had to do a deal with a BBC reporter to stop him publishing details of the investigation.

A visit by chemical weapons inspectors to the site of a suspected gas attack in Syria was delayed on Monday, British and Russian officials said, as Western powers and Russia traded accusations in the aftermath of retaliatory U.S.-led missile strikes.

Japanese Prime Minister Shinzo Abe's political crisis deepened on Monday after polls showed that suspected cronyism scandals have pushed his support to record lows and a popular predecessor said Abe would probably resign in June.

Veteran former communist and now pro-European Union leader Milo Djukanovic won Montenegro's presidential election on Sunday, the state election commission confirmed, extending his almost three-decade-long dominance over the country's politics.

Prince Harry has been appointed a Commonwealth youth ambassador, his highest-profile public role to date and a job that will see him working with his future wife encouraging young people to use the network of mostly former British colonies.

Celebrated Italian director Vittorio Taviani, who made
more than 20 films alongside his brother Paolo, has died aged 88, his family said on Sunday.

It was a night of nostalgia, with an emphasis on 'better late than never,' as rockers from Bon Jovi, the Cars, Dire Straits and the Moody Blues braved the wet cold of Cleveland on Saturday in the 33rd class inducted into the Rock and Roll Hall of Fame.

U.S. radio host Art Bell, known for his discussions of conspiracy theories and paranormal phenomena during his popular syndicated show "Coast to Coast AM", has died at his home in Nevada aged 72, the local sheriff's office said.

1488 – Jungjong of Joseon (d. 1544)
1569 – John Davies, English poet and lawyer (d. 1626)
1730 – Henry Clinton, English general and politician (d. 1795)
1755 – Louise Élisabeth Vigée Le Brun, French painter (d. 1842)

1826 – Sir James Corry, 1st Baronet, British politician (d. 1891)
1867 – Wilbur Wright, American inventor (d. 1912)
1878 – R. E. Foster, English cricketer and footballer (d. 1914)
1888 – Billy Minter, English footballer and manager (d. 1940)
1904 – Fifi D'Orsay, Canadian-American vaudevillian,
actress and singer (d. 1983)
1911 – Guy Burgess, English-Russian spy (d. 1963)

1913 – Les Tremayne, English actor (d. 2003)
1917 – Barry Nelson, American actor (d. 2007)
1918 – Dick Gibson, English race car driver (d. 2010)
1924 – Henry Mancini, American composer and conductor (d. 1994)
1924 – Rudy Pompilli, American saxophonist (d. 1976)
1927 – Pope Benedict XVI

1933 – Joan Bakewell, English journalist and author

1935 – Sarah Kirsch, German poet and author (d. 2013)
1939 – Dusty Springfield, English singer
and record producer (d. 1999)
1940 – Queen Margrethe II of Denmark
1940 – Joan Snyder, American painter
1946 – Margot Adler, American journalist and author (d. 2014)
1947 – Gerry Rafferty, Scottish singer-songwriter (d. 2011)

1953 – Jay O. Sanders, American actor
1954 – Ellen Barkin, American actress
1963 – Jimmy Osmond, American singer

1982 – Boris Diaw, French basketball player

2002 – Robert Urich, American actor (b. 1946)

1998 – Fred Davis, English snooker player (b. 1913)
1985 – Scott Brady, American actor (b. 1924)
1968 – Fay Bainter, American actress (b. 1893)
1947 – Rudolf Höss, German SS officer (b. 1900)
1850 – Marie Tussaud, French-English sculptor, founded the Madame Tussaud's Wax Museum (b. 1761)
1587 – Anne Seymour, Duchess of Somerset (b. 1497)

1582 – Spanish conquistador Hernando de Lerma founds the settlement of Salta, Argentina.

1818 – The United States Senate ratifies the Rush–Bagot Treaty, establishing the border with Canada.

1847 – The accidental shooting of a Maori by an English sailor
results in the opening of the Wanganui Campaign of the New Zealand land wars.

1853 – The first passenger rail opens in India, from Bori Bunder, Bombay to Thane.

1881 – In Dodge City, Kansas, Bat Masterson fights his last gun battle.

1910 – The oldest existing indoor ice hockey arena still used for the sport in the 21st century, Boston Arena, opens for the first time.

1912 – Harriet Quimby becomes the first woman to fly an airplane across the English Channel.

1919 – Mohandas Gandhi organizes a day of "prayer and fasting" in response to the killing of Indian protesters in the Jallianwala Bagh massacre by the British colonial troops three days earlier.

1943 – Albert Hofmann accidentally discovers the hallucinogenic effects of the research drug LSD. He intentionally takes the drug three days later on April 19.

1947 – An explosion on board a freighter in port causes the city of Texas City, Texas, to catch fire, killing almost 600.

1961 – In a nationally broadcast speech, Cuban leader
Fidel Castro declares that he is a Marxist–Leninist and that Cuba is going to adopt Communism.

1972 – Apollo program: The launch of Apollo 16 from
Cape Canaveral, Florida.

2001 – India and Bangladesh begin a five-day border conflict, but are unable to resolve the disputes about their border.

2012 – The trial for Anders Behring Breivik, the perpetrator of the 2011 Norway attacks, begins in Oslo, Norway.

2012 – The Pulitzer Prize winners were announced, it was the first time since 1977 that no book won the Fiction Prize.

2014 – The South Korean ferry MV Sewol capsizes and sinks near Jindo Island, killing 304 passengers and crew and leading to widespread criticism of the South Korean government, media, and shipping authorities.

If you are my friend on Facebook and ask me to spread messages, then you are more an acquaintance than a friend.
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For previous 'And Another Thing' articles, click here.

Elaine takes a look at a magalog.
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For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 106 of 365: World Voice Day; Emancipation Day (Washington, D.C., United States); Birthday of Queen Margrethe II (Denmark).
Grace Publishing, 'the publisher of Grazia Australia is launching a new men’s magazine in Australia' called Icon, says Zoe Samios at Mumbrella.

'A digital version of the publication will launch this April' she says 'while a biannual print edition will commence from October.'

Lots of topics will be covered including travel, design, lifestyle and more. 'Grace Publishing’s new title launch comes a year after the relaunch of Grazia Australia’s print edition' notes Ms. Samios. For more, click here.

'The Economist Group is combining its sales and circulation teams' says Sara Guaglione at Media Post and the new combo will be called 'the Publisher Team' which will be overseen by 'by newly appointed Chief Operating Officer and publisher of The Economist, Michael Brunt.
'The circulation division was made into its own, standalone business when print advertising was declining and The Economist Group needed to identify “a real market for a sizable audience which we had largely untapped that would be happy to pay for high quality journalism,” Brunt told Publishers Daily.

'Under his leadership' says Ms. Guaglione, 'circulation became the largest contributor of profits to The Economist Group.' For more, click here.
Freddy Mayhew has been promoted to editor of Press Gazette that also sees Dominic Ponsford moving to the editor-in-chief role.

Press Gazette was formerly known as U.K. Press Gazette and was first published back in 1965, it became online only in 2010.

In addition to the changes for Mr. Mayhew and Mr. Ponsford, Charlotte Tobitt has joined the team as chief reporter.

There have been some formidable first ladies, Eleanor Roosevelt and Nancy Reagan spring to mind; there have been some "folksier" first ladies, like Roselyn Carter and Barbara Bush. Then we have the glamorous like Jackie Onassis, Michelle Obama and dare we say it, Hillary Clinton. What these women all have in common however is their devotion to the job they inherit courtesy of their husbands' desires to be president. They all adopted causes dear to their hearts and got the press coverage that goes with the job, be it rough or smooth... then there is Melania.

The fact is the current first lady does not seem to have done very much, and if she has, she certainly is not getting the coverage other first ladies have received. The fact is 'magazines are showing no love for Melania Trump' says Alexandra Steigrad at the New York Post.

The fact is the the first lady has not been featured on many covers at all. There is the Mexican edition of Vanity Fair and we seem to recall she was on the cover of Us Weekly last year, but that is all we could find.
'The internet was in a tizzy last week' says Ms. Steigrad 'when actor James Woods pointed out via Twitter that the first lady hasn’t been a muse for the magazine industry since her husband, President Trump, took office.'

Mrs. Trump, the latest one, is certainly not adverse to appearing on the cover of magazines, she has Hola, Bella, Bazaar and even GQ but all of these were in her pre-first lady days; Michelle Obama managed over 30 American magazine covers.

Whether it is the magazine industry not making the offers, of the offers being rejected we are not sure. Notes Ms. Steigrad 'rumors did swirl in December 2016 when Anna Wintour, editor-in-chief of Vogue, paid a visit to Trump Tower' but that never came to fruition.

For more, click here.
Last Thursday, 'during what was supposed to be a routine meeting,' says Melynda Fuller at 'dozens of Los Angeles Times’ employees were laid off en masse.'

The reason seems to be a change in the company's business structure which also saw 'former editor-in-chief Lewis D’Vorkin' being shown the door. For more, click here.
How weed magazines
are preparing you for 4/20.
'Outside Magazine advertises itself as a guide to “gear, fitness, travel, culture, and adventure”,' scribes Eric Johnson at
Mind you, the publication is also getting more and more political says Mr. Johnson and this is mainly due to Executive Editor Axie Navas he says. Ms. Navas spoke to Recode's Lauren Goode before Ms. Goode moved and to find out why the publication is getting more political, click here.



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Content marketing specialists know there is a great return on investments especially when teamed up with a quality telemarketing... Ronen Ben-Dror explores some options. Click here to read.

Native advertising is here to stay, probably. It is a good thing, possibly. So why can't Glen Martin decide whether he likes native or not? Click here to read.

We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.

Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.

The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....

Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,

Publishers need to address the USPS's suggested increase before it is too late. Click here to read,

Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....

How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....

When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...

5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....

To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.

Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.

Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....

For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....

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Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.

Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!

How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....

While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!

Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....

Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.

Enjoy and benefit from this exclusive article for written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.

Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!

Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....

An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....

Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....

On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....



WWD does good email subscription promotions.  This one is hard to resist.  It’s got a good subject line – “URGENT:  Prices Going up in July.  Lock in Lower Rate Today”.  The email subject line is just like envelope teaser copy – it has to pull prospects into the promotion and this one accomplishes the mission.

The copy and design is clean, colorful and loaded with benefits – the biggest of course is “Beat the prince increase!  Last chance for Current Rate”.

And, if you order with this offer, you can also save 20% on the 6 month online access price and pay only $59.  It looks as if this might actually be a last chance.  And, it’s always good to think a last chance offer might actually be a last chance for something.  This offer was overused in mail efforts – but you don’t see it as often in email. The offer is used to good effect here.

There’s a prominent Subscribe button to make ordering easy.  Following that is a picture of the web site and arrows that call out the features of the site.  Clearly, WWD offers a lot for the money.  And as subscription promotions are all about the offer, this is a winner. To see a larger version of the offer, click here.

This TV Guide gift effort is colorful and loaded with smart ideas – a two for one offer, special donor renewal price, holiday gift cards, multiple premiums and a reply-by date to move prospects along.

This is a very good email offer for a subscription to the print edition of WWD.  There is a lot to recommend the creative.  First, the email looks the way you expect WWD to look – smart, elegant and intriguing.

Second, the copy is filled with proven direct marketing technique.  The headline says “Summer Special for Industry Insiders” and that’s an appeal to the recipient’s ego.  It’s very flattering to be considered an industry insider and to be recognized as such by an industry leader such as WWD is even more appealing.  If done correctly, flattering prospects is a smart move.

There is a very strong subscription offer being made and the email leads with that offer – a 34% price saving on a six month subscription.  Offers drive promotions and it’s important as a marketer to remember that fact. 

You can’t miss the call to action – a GET IT NOW button to order coupled with a prominent respond by date.  This technique generally moves prospects along to order as it creates a fear of missing out.  Direct marketers have used reply by dates for years and years in mailed offers.

There are also benefits offered in addition to the special subscription price – more content, a new, bolder look and “extras” such as daily email of top stories and three issues of Beauty Inc.

This email offer uses smart direct marketing technique developed through many years of print campaign testing and marries it to the immediacy of email.  It’s difficult to ask for more.

We recently received an interesting direct mail package offering a subscription to House Beautiful magazine.  It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.

I can get all the digital elements my little heart desires and access to Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.

Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.

We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.

To view larger size, click on the above image.
Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.

To view larger size, click on the above image.
A reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

To view larger size, click on the above image.

A reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

To view larger size, click on the above image.

Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.

Click on the image above for a larger version.