Useful, accessible information on circulation and audience development for magazine publishing professionals.
November 17th 2017
is the 321st day of the year and there are 44 days remaining until the end of the year.
TODAY'S NEWS HEADLINES:
Robert Mugabe has asked for "a few more days, a few more months" as he faces calls to stand down.
"Serious issues" concerning the UK-Irish border after Brexit mean trade talks should be delayed and a five-year transition period implemented, Ireland's foreign minister has said.
A Japanese rail firm has apologised after an intercity service left a station 20 seconds earlier than scheduled.
A U.S. senator, Minnesota Democrat Al Franken, has apologised after a radio host accused him of "forcibly" kissing her and groping her in a photo while she was sleeping.
An eighth woman has come forward with claims that former U.S. president George H.W. Bush groped her.
White House senior aide Jared Kushner failed to disclose emails he received about WikiLeaks and "a Russian backdoor overture" in 2016, senators have said.
Sylvester Stallone has vehemently denied allegations he sexually assaulted a 16-year-old girl in Las Vegas hotel room in 1986.
Convicted mass murderer Charles Manson has been taken to hospital and is reported to be in a serious condition.
George Clooney will make his return to television in a serialized adaptation of “Catch-22.”
China will provide Panama with whatever help it needs after the Central American country ditched long-standing ties with self-ruled Taiwan in June, a senior Chinese diplomat said on Friday after talks between the two countries' presidents.
One of the most feared Godfathers in the history of the Sicilian Mafia has died in a hospital for prisoners at the age of 87.
The first known asteroid to visit our Solar System from interstellar space has been given a name, 'Oumuamua'.
Parasitic worms found in a North Korean soldier, critically injured during a desperate defection, highlight nutrition and hygiene problems that experts say have plagued the isolated country for decades.
A Weakest Link celebrity special, Blue Peter presenters doing Strictly Come Dancing, a singing EastEnders cast and Doctor Who will all feature in tonight's Children In Need in the U.K.
The U.K. Government is considering settling an outstanding £450m debt with Iran as part of attempts to secure the release of British prisoner Nazanin Zaghari-Ratcliffe, Sky News understands.
AD 9 – Vespasian, Roman emperor (d. 79)
1612 – Dorgon, Manchu prince (d. 1650)
1755 – Louis XVIII of France (d. 1824)
1878 – Grace Abbott, American social worker (d. 1939)
1887 – Bernard Montgomery, 1st Viscount Montgomery of Alamein, English field marshal (d. 1976)
1905 – Astrid of Sweden (d. 1935)
1925 – Rock Hudson, American actor (d. 1985)
1927 – Fenella Fielding, English actress
1935 – Toni Sailer, Austrian skier and actor (d. 2009)
1938 – Gordon Lightfoot, Canadian singer-songwriter and guitarist
1939 – Auberon Waugh, English journalist and author (d. 2001)
1943 – Lauren Hutton, American model and actress
1951 – Stephen Root, American actor
1960 – RuPaul, American drag queen performer, actor, and singer
1966 – Jeff Buckley, American singer-songwriter
and guitarist (d. 1997)
1970 – Tania Zaetta, Australian actress
1975 – Lord Infamous, American rapper (d. 2013)
1984 – Amanda Evora, American figure skater
2013 – Doris Lessing, British novelist, poet, playwright,
Nobel Prize laureate (b. 1919)
2012 – Margaret Yorke, English author (b. 1924)
2006 – Ruth Brown, American singer-songwriter and actress (b. 1928)
1998 – Esther Rolle, American actress (b. 1920)
1971 – Gladys Cooper, English actress (b. 1888)
1924 – Gregory VII of Constantinople (b. 1850)
1796 – Catherine the Great, of Russia (b. 1729)
1665 – John Earle, English bishop (b. 1601)
1592 – John III of Sweden (b. 1537)
1558 – Mary I of England (b. 1516)
1231 – Elizabeth of Hungary (b. 1207)
TODAY IN HISTORY: 794 – Japanese Emperor Kanmu changes his residence from Nara to Kyoto.
1292 – John Balliol becomes King of Scotland.
1511 – Henry VIII of England concluded the Treaty of Westminster, a pledge of mutual aid against the French, with Ferdinand II of Aragon.
1558 – Elizabethan era begins: Queen Mary I of England dies and is succeeded by her half-sister Elizabeth I of England.
1603 – English explorer, writer and courtier Sir Walter Raleigh goes on trial for treason.
1869 – In Egypt, the Suez Canal, linking the Mediterranean Sea with the Red Sea, is inaugurated.
1894 – H. H. Holmes, one of the first modern serial killers, is arrested in Boston, Massachusetts.
1933 – United States recognizes Soviet Union.
1950 – United Nations Security Council Resolution 89 relating to the Palestine Question is adopted.
1968 – British European Airways introduces the BAC One-Eleven into commercial service.
1983 – The Zapatista Army of National Liberation is founded in Mexico.
2012 – At least 50 schoolchildren are killed in an accident at a railway crossing near Manfalut, Egypt.
Day 321 of 365:
World Prematurity Day; Presidents Day (Marshall Islands); Martyrs' Day (Orissa, India); International Students' Day.
TIME INC. SHARES INCREASE 25% BUT NOT BECAUSE OF WHAT THE COMPANY HAS DONE...
... but on the news that the Koch Brothers seemingly have expressed an interest in the company. This is good news if you are s shareholder because the price started out the year at $18.00 and closed yesterday at $16.23.
According to Keith J. Kelly at the New York Post 'one large shareholder said he thinks more than one buyer may be circling' after the news the brothers 'were ready to kick in $500 million in equity to Meredith Corp. to finance a takeover.' For more, click here.
THERE'S A WHIFF IN THE AIR FOR ZIFF!
The whiff being that Ziff Davis may be doing a deal to 'to buy Mashable' says Erik Sass at mediapost. He says 'an acquisition by Ziff Davis would give Mashable access to more resources as it continues to negotiate its pivot to video' something that would be of great benefit to the pure play digital publisher. For more, click here.
'It’s all change at British Glamour' says Samantha Conti at wwd.com which recently has changed 'focus, frequency and format and fused the editorial and commercial teams.'
So, after all this kerfuffle you would think they might like a period of not much happening, but not those Brits!
'Now, it has a new face' says Ms. Conti and the new face is 'Deborah Joseph, who’s been named chief content officer, a new position at the “beauty-first, digital-first media brand,” which is owned by Condé Nast U.K.' For more, click here.
SOMETHING HAPPENED AT MAXIM FOR THE FIRST TIME SINCE BEING SOLD IN 2014.
'Long-suffering Maxim' says Keith J. Kelly at the New York Post says 'has finally posted' - wait for it! - its first quarterly profit since it was taken over by Biglari Holdings in March 2014.! Hurray!
Well done them, and the figures are pretty impressive, for more, click here.
Day 320 of 365:
THE SUN AND INDEPENDENT ARE HAPPY.
'The Sun and Independent were the two fastest growing UK national newspaper websites in October, according to ABC, both growing more than 70 per cent year on year' says the editor of Press Gazette Dominic Ponsford. However despite the increases, the Daily Mail still takes top spot 'with an average of 14.7m unique browsers per day globally' he says.
Other newspaper sites did even better albeit they are not nationals, but well done to Cambridge News who saw a year-on-year increase of 108.23%; the Coventry Telegraph did well too with an increase of 75.57% and other nearly impressive increases were achieved by the Birmingham Mail, Get Surrey, Leicester Mercury and the Daily Post. For more and all the figures, click here.
THE NEW EDITOR OF GAY TIMES IS THE NEW EDITOR NO LONGER.
Josh Rivers who was only appointed as the new editor a matter of weeks ago is out, because he is a tweet... sorry a twit. He 'has been sacked over offensive tweets he posted in the past' reports the British Broadcasting Corporation and Gay Times have 'removed all articles written by Rivers from their website.'
So what were these tweets that caused Mr. Rivers's downfall about? Some were racist, some were trans-phobic, others were homophobic and some were anti-Semitic - and for good measure says the B.B.C. he 'also made remarks about obese people and children with disabilities.'
Gay Times is getting kudos for sacking Mr. Rivers, but is it churlish of us to point out that since these tweets were in the public domain before Mr. Rivers's promotion, why was he ever given the job in the first place? For more, click here.
THE TALKS ARE BACK.
'Meredith is hoping the third time’s the charm' says the New York Post as it 'is in talks to buy Time Inc., according to a report late Wednesday.'
If the deal goes through the rumor is it is 'backed by the billionaire investing brothers, Charles G. and David H. Koch' - pronounced "coke" for the dirty-minded among you. 'The Kochs have tentatively agreed to back Meredith’s offer with an equity injection of more than $500 million' write Sydney Ember and Andrew Ross Sorkin at the New York Times and it is thought the deal may be done by Thanksgiving. For more of the New York Times's report, click here, for the New York Post, click here.
VANITY FAIR OR ELLE -
EITHER COULD HAVE BEEN FINE.
'New Vanity Fair Editor-in-Chief Radhika Jones could have ended up at Elle' reports pagesix.com although it looks as if she was only be considered rather than partaking in an actual interview. Ms. Jones got the top job ahead of 'better-known names that were bandied about for months such as Janice Min and Jim Nelson.'
Fusion Media Group has 'unveiled a new food and pop culture brand called The Takeout' says Sara Guaglione at mediapost.com. It is a spinoff, spinning from the 'food vertical Supper Club, under FMG’s Chicago-based entertainment site The A.V. Club.'
'Felipe Holguin, president of Fusion Media Group,. stated food was "a natural place for us to expand" as it served a "young, diverse, affluent audience";' and who are we to disagree. For more, click here.
Day 319 of 365:
Peace Day (Ivory Coast); National Tree Planting Day (Sri Lanka); King's Feast (Belgium).
BLAKE SHELTON IS THE SEXIEST MAN ALIVE - BUT THE MEN OF CIRCSPOT.COM ARE NOT BITTER - AS THIS SPECIAL REPORT WRITTEN BY THEM SHOWS.
Once again People magazine have overlooked the sexy men of CircSpot.com and voted for a "celeb" as their Sexiest Man Alive and this year's recipient is the ugly Blake Shelton.
It is not just us who thinks he is ugly, Mr. Shelton himself says “I've been ugly my whole life” but then adds “If I can be sexy for a year, I‘m taking it!” Ha-ha Mr. Shelton, don't think that being cute will endear you to the male fraternity of this web site.
Not that we are jealous, we are not, but Mr. Shelton sings a few songs rather nicely, and is on television and going out with a famous person, which could happen to the men of CircSpot.com if only People magazine would open its eyes and look beyond the obvious.
Okay, so he looks good, has tattoos, sings well, is nice to dogs, cats and worms and probably little children as well.
Okay, so he is a mentor on television and has sold millions of albums
and can make you swoon quicker than an ice cream can melt in 100 degree hear - so what?
We are not bitter, we salute Blake in joining other past ugly mugs who have also been named Sexiest Man Alive, like:
Brad Pitt, (what's he got that "we" ain't got?);
Johnny Depp, (yea, yea, yea);
Ryan Reynolds, (all green all the time);
David Beckham (somewhere under all that ink) and
George Clooney, (Okay, we'll give you Gorgeous George!) - really, what have they got that we have not got?
(Report written by Roy Beagley, Glynn Martin and
Neil "call me bitter" Johnson.)
NEW EDITOR AT MOJO MAGAZINE.
Bauer Media has appointed John Mulvey as Editor of its iconic monthly music magazine, MOJO.
Mr. Mulvey joins Bauer from Time Inc where he was Editor of Uncut and he has worked on some of the UK’s best known music magazines and joined Uncut in 2004, becoming Deputy Editor in 2007 and Editor in 2014.
Commenting on his appointment, John said: "I'm really proud to have been offered the best job in British music journalism, and to be joining such a gifted and long-established team. For the last three decades, MOJO has been the essential read for serious music fans all over the world, a place of wisdom, insight and discovery that understands why great old records should always be cherished, and how great new records are being made every year. It'll be an honor to uphold MOJO‘s traditions and values and to lead it into the future."
Patrick Horton, Managing Director of Bauer’s Sport & Entertainment brands, added: “I’m delighted that John is joining MOJO. His track record in quality music journalism and in creating great products for music fans has been proven over many years. John will be joining the world’s best music magazine at a pivotal moment as we develop and extend it to reach new audiences. I look forward to welcoming him into the MOJO team.”
MOJO is the biggest-selling monthly music magazine in the U.K. and Mr. Mulvey joins Bauer Media on 5 February 2018, reporting to Patrick Horton.
WHY IS BLAKE SHELTON PEOPLE'S SEXIEST MAN ALIVE?
Not us banging on about this, Allyson Koerner at bustle.com scribes 'some people might not have expected the country singer to score the title, but he did. If you're one of those individuals wondering, "Why is Shelton the Sexiest Man Alive?", let's discuss.'
First point from Ms. Koerner is 'Shelton's keeping busy. It seems People wanted to honor all of his hard work.' Okay, that seems like a "good thing" to quote the sainted Martha but then Ms. Koerner points out 'Shelton has previously come under fire for posting tweets that were racially insensitive and insensitive to the LGBT community' - perhaps not such a "good thing."
Ms. Koerner concludes her in-depth article by saying 'if you're confused or upset about People's decision, just remember that the Sexiest Man Alive title is totally superficial and doesn't really mean anything in the long run. Plus, you can choose your own Sexiest Man Alive — something many Twitter users are also doing.' Thanks, the men of CircSpot.com suddenly feel better, for more, click here.
NEW COSMO EDITOR?
It was doing so well under Joanne Coles's control yet current Cosmo editor-in-chief Michele Promaulayko who took over from Ms. Coles just over a year ago seems to be having problems.
'Recent staff turnover and a failure to halt sliding newsstand sales have made for a shaky return' for Ms. Promaulayko says Keith J. Kelly at the New York Post and as we have noted in the past Mr. Kelly knows his stuff.
Quite what may happen is not clear, and of course now that Hearst and Rodale are one, this may have an effect on Ms. Promaulayko's future - as they said in all the popular newspapers - "watch this space!" For more, click here.
'James Heidenry will be the new editorial director of Bauer Publications’ celebrity magazines — In Touch, Life & Style and Closer — replacing David Perel, Media Ink has learned' reports Keith J. Kelly at the New York Post and notes Mr. Kelly 'both the outgoing Perel and the incoming editor have ties to rival American Media Inc.' For more, click here.
HE'S OFF TOO!
'Crain’s New York Business Editor Jeremy Smerd' is the person concerned and once again the intrepid reporter is Keith J. Kelly at the New York Post. “Today was my last as @CrainsNewYork editor,” Smerd tweeted. “Thank you to the award-winning news team for your great work, enthusiasm and support.” We have to ask, is there something in the air? For more, click here.
Day 318 of 365:
World Diabetes Day (International); Anniversary of the Movement of Readjustment (Guinea-Bissau).
GQ'S CITIZEN OF THE YEAR.
'Colin Kaepernick appears on the cover of an upcoming issue of GQ after the magazine named him one of its 2017 Men of the Year' reports U.S.A. Today.
Mr. Kaepernick is in the cover with the notation "Citizen of the Year' and there are others covers with Stephen Colbert, Kevin Durant and Gal Gadot.
It would be unfair for us to be churlish, but notes U.S.A. Today's Tom Schad 'in Kaepernick's cover story, "Colin Kaepernick Will Not Be Silenced," GQ editors write that the free-agent quarterback wanted to contribute to the article.' This is good because as far as we can tell he has not had much else to do this year, being without a football team and all, but in the end all he seemed to do was 'connect the magazine with 10 of his friends and confidants.' Oh and he 'also posed for a series of photos in Harlem.'
Stephen Colbert is the Bad Hombre of the Year, Kevin Durant is Champion of the Year and Gal Gadot is the Wonder Woman of the Year - so well done them. For more on this story click here, and don't forget the week before Christmas we will be handing out the CircSpot.com awards for all manner of things, which may not be as coveted as Citizen of the Year, but are definitely a great deal funnier.
However, it seems at least one person is not totally happy at Mr. Kaepernick's recognition, 'former ESPN reporter Britt McHenry' being one says the New York Post. 'Wear socks depicting police officers as pigs; wear Fidel Castro as a fashion statement IN MIAMI; sue NFL for collusion when gf compares owners to slave owners… Win Citizen of the Year,” she wrote. “Serve in the US Military…nothing. What a joke, GQ. #Kaepernick”.' For more on this click here.
HEAT MAGAZINE'S AWARDS.
British Actress Vicky McClure has been voted Actress of the Year for her roles as DS Kate Fleming in Line Of Duty and Paula Reece in psychological drama The Replacement. BBC1 drama Line Of Duty also picked up the award for Drama of the Year in heat magazine’s inaugural Unmissable Awards.
The awards were curated by Heat’s expert entertainment team to reward the finest achievements of the year in all areas of entertainment and pop culture.
Benedict Cumberbatch picked up the Unmissable Actor of the Year award for his roles in Sherlock and his emotional performance as the grieving father of a missing girl in The Child In Time. Strictly host Claudia Winkleman picked up TV Presenter of the Year and Game of Thrones took the award for TV Moment of the Year for Jon Snow and Daenery’s hook up.
The Unmissable TV Comedy of the Year award went to Steve Coogan and Rob Brydon’s The Trip To Spain. Grime star Stormzy received the Unmissable Album of the Year nod for his debut ‘Gang Signs and Prayer’ which the experts praised for its ‘infectious tunes, inventive lyrics and glorious collaborations’ and addictive Netflix smash Stranger Things won ‘TV binge of the Year’. Don't forget the annual CircSpot.com awards just before Christmas, the awards we hand out, that nobody wants to win!
TESCO ERASES CHRISTMAS - AND IT IS THE FAULT OF MUSLIMS.
'Social media users react badly to [television] campaign, with some suggesting the supermarket chain has ‘erased’ Christmas' says Martin Belham at The Guardian... and there was us thinking it was just blatant commercial advertising and greed!
Women-Only Social Club The Wing Launches a Bi-Annual Print Magazine.
IT WAS A MISTAKE...
... removing Lupita Nyong'o's hair for the Grazia cover... so says 'photographer An Le, who took the pictures for the magazine' reports Freddy Mayhew at Press Gazette.
"I've had some time to reflect on my part in the incident involving Grazia and Ms Nyong’o. I realize now what an incredibly monumental mistake I have made and I would like to take this time to apologize to Ms Nyong’o and everyone else that I did offend."
We are sure his apology is heartfelt and are equally sure Ms. Nyong'o will be magnanimous in accepting his apology, but the fact remains he was wrong from the outset and it in this day and age the fact that someone would think this action acceptable is frankly appalling. For more, click here.
AND THE NEXT MAGAZINE TO CEASE IS - PEOPLESTYLE.
'The magazine PeopleStyle' once known as StyleWatch 'is folding its monthly print edition' says Emilia Petrarca at thecut.com.
'Per an internal Time Inc. memo obtained by the Cut... the magazine will now operate as a “digital-first” product.'
The last print issue will be the Dec/Jan issue and earlier this year the frequency of the magazine - like a number of magazines - was reduced, which sort of makes us wonder whether the fate of PeopleStyle is just the continuation of even more closures waiting to be announced in the near future. For more, click here.
WHAT THE ELLE?
'Elle Decor’s December issue has some media insiders flummoxed' says Mara Siegler at pagesix.com and it is all over 'a perhaps poorly timed cover line: “Why the Bathroom is the New Boardroom”.'
One wag on Instagram said “the bathroom has always been the boardroom for Weinstein” and says Ms. Siegler a professional who knows a thing or two about cover lines said “considering everything that’s happened with Harvey Weinstein, the cover line seems like a rather unfortunate choice.” Indeed... for more, click here.
Day 317 of 365:
World Kindness Day; Sadie Hawkins Day (United States).
KENT ON SUNDAY TO CEASE.
Archant, the publisher of the free magazine Kent on Sunday is to close the free publication.
The publication had been up for sale but failed to find a buyer.
The last issue will be in two weeks time on November 26th 2017 and once the publication has ceased, the web site will also close.
CHRIS EVANS SAYS FAKE NEWS IS GREAT FOR THE NEWS INDUSTRY.
Chris Evans, the editor of the Telegraph rather than the breakfast presenter on the B.B.C. has said that 'fake news is “great” for the news industry' says Freddy Mayhew at Press Gazette. It seems Mr. Evans was speaking at the 'Society of Editors annual conference' and also noted “I think it’s great for our trade that there is renewed doubt about things people see out there on social media. I think it could serve to our advantage.”
Er... Mr Evans... if people think news is fake on social media, there is no reason to think they will believe any different for other purveyors of news. This might account at least partly, for the drop in circulation for the newspapers headed by Mr. Evans. For more, click here.
As we predicted a few weeks ago, the holiday season is upon us which means layoffs and the latest casualty are some staff at GQ magazine.
'Around seven editorial staffers were let go on Thursday' says Kara Bloomgarden-Smoke at wwd.com including 'executive digital director Mike Hofman, fashion director Madeline Weeks and digital entertainment editor Ashley Fetters.'
There are more to come at Condé Nast as the 'layoffs are part of the publisher’s latest cost-cutting measures, which will ultimately slash around 80 jobs across the company.' For more, click here.
BLANK IS PERFECT.
We seem to recall someone once made a very long film that contained just one scene - and the film was hailed as brilliant. Stand up then Jony Ive because he says the 'perfect magazine is one with no content' - and if you think about it, he's right.
No copy to complain about, no lewd pictures, no annoying comments to disagree with and of course it would be free because there would be no cover price. Okay, we jest but as Chaim Gartenberg at theverge.com says 'Apple’s chief design officer Jony Ive is something of a legend in Silicon Valley' - and legends deserve to be listened too - although strictly speaking a legend is something that is thought to be true but has not been proved - but once again, we jest! For more, click here.
U.S.P.S. INCREASES SOME RATES.
The Postal Regulatory Commission approved the Postal Service’s planned price adjustments for First-Class Mail, USPS Marketing Mail, Periodicals, Package Services, and Special Services products. The Commission determined that the rates and related mail classification changes proposed by the Postal Service are consistent with 39 U.S.C. §§ 3622(d) and 3622(e), and may take effect as planned.
The new prices, scheduled to take effect January 21, 2018, include a one-cent price increase for the Forever stamp from 49 cents to 50 cents. Postcards and metered letters will also increase by one cent from 34 cents to 35 cents and from 46 cents to 47 cents respectively.
See... we told you... the holiday season is nearly here!
We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!"Click here to read.
Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.
The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....
Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives.Click here to read more....
Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,
Publishers need to address the USPS's suggested increase before it is too late. Click here to read,
Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the QuestionClick here to read more....
How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....
When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...
To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.
Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.
While all major publishers maintain marketing databases,
it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!
Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....
Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.
Enjoy and benefit from this exclusive article for CircSpot.com written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!
Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.
Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!
Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....
An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....
Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....
On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....
LES, POVS AND COMMENTARIES.
PROMOTIONS WE HAVE RECEIVED - AND WHY THEY ARE GOOD (OR BAD?)
WWD does good email subscription promotions. This one is hard to resist. It’s got a good subject line – “URGENT: Prices Going up in July. Lock in Lower Rate Today”. The email subject line is just like envelope teaser copy – it has to pull prospects into the promotion and this one accomplishes the mission.
The copy and design is clean, colorful and loaded with benefits – the biggest of course is “Beat the prince increase! Last chance for Current Rate”.
And, if you order with this offer, you can also save 20% on the 6 month online access price and pay only $59. It looks as if this might actually be a last chance. And, it’s always good to think a last chance offer might actually be a last chance for something. This offer was overused in mail efforts – but you don’t see it as often in email. The offer is used to good effect here.
There’s a prominent Subscribe button to make ordering easy. Following that is a picture of the web site and arrows that call out the features of the site. Clearly, WWD offers a lot for the money. And as subscription promotions are all about the offer, this is a winner. To see a larger version of the offer, click here.
This TV Guide gift effort is colorful and loaded with smart ideas – a two for one offer, special donor renewal price, holiday gift cards, multiple premiums and a reply-by date to move prospects along.
This is a very good email offer for a subscription to the print edition of WWD. There is a lot to recommend the creative. First, the email looks the way you expect WWD to look – smart, elegant and intriguing.
Second, the copy is filled with proven direct marketing technique. The headline says “Summer Special for Industry Insiders” and that’s an appeal to the recipient’s ego. It’s very flattering to be considered an industry insider and to be recognized as such by an industry leader such as WWD is even more appealing. If done correctly, flattering prospects is a smart move.
There is a very strong subscription offer being made and the email leads with that offer – a 34% price saving on a six month subscription. Offers drive promotions and it’s important as a marketer to remember that fact.
You can’t miss the call to action – a GET IT NOW button to order coupled with a prominent respond by date. This technique generally moves prospects along to order as it creates a fear of missing out. Direct marketers have used reply by dates for years and years in mailed offers.
There are also benefits offered in addition to the special subscription price – more content, a new, bolder look and “extras” such as daily email of top stories and three issues of Beauty Inc.
This email offer uses smart direct marketing technique developed through many years of print campaign testing and marries it to the immediacy of email. It’s difficult to ask for more.
We recently received an interesting direct mail package offering a subscription to House Beautiful magazine. It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.
I can get all the digital elements my little heart desires and access to nytimes.com. Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.
Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!
Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.
We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons. There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.
Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.
Click on the image to see large versions.
Here’s what appears to be an advance renewal offer from Vegetarian Times. It’s a renewal sweeps – smart idea because the original sub order was placed through PCH. We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far. The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes). Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes. Good job, Vegetarian Times!
Click on the image to see large versions.
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.
This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
Always nice to get something from 'The Economist' as they always do things so well.
A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.
The offer is strong and the order form is pre-populated - what's not to love?
(Click on the image to see larger size and also the order form page.
This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.
An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!
Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.
A CircSpot.com reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.
To view larger size, click on the above image.
A CircSpot.com reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.
To view larger size, click on the above image.
Here's a nice promotion from The Nation. It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.
It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.