Useful, accessible information on circulation and audience development for magazine publishing professionals.

Nov 21st
2014
TODAY'S NEWS HEADLINES:

UK Independence Party has its second elected MP at Westminster after Mark Reckless wins the Rochester and Strood by-election...

Detective drama Luther is making a comeback for two episodes, as part of a raft of new drama commissions on the BBC...

Barack Obama uses executive powers to force through immigration reform...

Kim Kardashian India trip cancelled.

SMALL MAGAZINE REBATE
(AS IN REVENUE, NOT SIZE!)

'In a bid to attract more entrants for the 2014 National Magazine Awards' or les prix du magazine canadien as they say in some parts of the land to our north, the 'foundation is offering a Small Magazine Rebate.' There is one free entry to all magazines whose annual revenue is $200,000 or less. If you want to take advantage the NMA web site suggests you complete the application, which can be download and return it to them by email no later than January 5 next year or Janvier 5ème année prochaine as they say in some parts of the land to our north. For more information, click here.




HOMELAND GETS REAL...
THANKS TO THE TIMES.

'The Times has paid for an entire advert break during Channel 4’s war on terror drama Homeland to run a short film about the kidnapping and escape of two of its journalists in Syria' says Mark Sweney at theguardian.com.

Anthony Lloyd and photographer Jack Hill were two journalists captured and shot by Syrian rebels just hours after they had been guests in the home of Hakim Anza. For more of Mr. Sweney's article, click here.


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THE FUTURE FOR 400 IS NOT SO ROSY.
Future Publishing does not have a good future for 400 employees as it 'has announced the loss of more than 400 posts as it undergoes a major restructuring exercise after racking up a £35.4m loss in the year to September.' The reason for all this says thedrum.com is the companies move from print to digital which now 'accounts for 63 per cent of its total ad revenue.' So, let's just make sure we got this straight... move from print to digital... £35.4m loss in the year to September... loss of more than 400 posts... sounds likes new chief executive Zillah Byng-Maddick is going to be a busy lady... we hope! For more, click here.

Anna Wintour has addressed putting Kim Kardashian West and Kanye West on the cover of Vogue earlier this year.
(Click cover for more)


TWO NATIONS, ONE LANGUAGE - AND YET...
It took an Irishman to point out the English and Americans are separated by a common language. Of course that was when Britannia ruled the waves, but George Bernard Shaw, whose name Americans still mispronounce, was not wrong - and the differences still exist.

'As media outlets push into new territory across the pond' says Chris Smith at digiday.com 'many is the copy editor who has spent sleepless nights tormented by linguistic dilemmas.' (Something experienced in the Tyson/Beagley household on a daily basis.) Notes Mr. Smith 'the risk of alienating readers has led to some compromises, here’s how Buzzfeed, Mashable and Quartz are adjusting their style for the British market.' Click here for Chris's report.

AN EAST COAST, WEST COAST
FAIRY TALE.



in a land to the east of west lived a happy smiling journalist called Nitasha. A few weeks ago, Nitasha Tiku was promoted to Editor-in-Chief of Gawker's tech lifestyle section, Valleywag where Nitasha was very very happy. Then one day, out of the blue, a technology lifestyle publication wanted Nitasha to go work for them instead. Nitasha huffed and puffed and wondered what to do, but she could not resist taking a new job to replace the new job she had just taken. "She could go to the ball" exclaimed Nitasha's friends, a ball held in the land to the west of east - and she did. The End.

Nov 20th
2014
TODAY'S NEWS HEADLINES:

Mike Nichols, who won an Oscar for directing the 1967 film The Graduate, has died aged 83....

Swedish appeals court upholds arrest warrant against Wikileaks founder Julian Assange in sexual assault case ...

NBC scraps a proposed Bill Cosby project...

Motown singer Jimmy Ruffin has died...

Changes to the immigration system in the US are to be unveiled in a presidential primetime address on tonight...

Polls in the by-election in Rochester in England have opened.
AUDIO! - AND ANOTHER THING.
Sometimes it has something to do with circulation or publishing... but mostly it is Roy reflecting on all manner of things. This week - his first Thanksgiving and next week's festivities.






Click hear for alternative audio feed if above fails.

(If audio fails to play, click here to read)



NEW YORK TIMES GOES NATIVE.
There are a number of certainties we rely on to measure changes in the world... the Rock of Gibraltar... ravens at the Tower of London... no native ads in the New York Times - that type of thing.

As of yesterday, one of these certainties can no longer be vouch-safed to us, and since this web site is about publishing, you can be pretty sure we are not alluding to a bit of rock in the Iberian peninsula or a bunch of black birds at an old castle in London.

Emma Bazilian at adweek.com confirms 'the Times is making its initial foray into sponsored print content with a Paid Post from Shell that appears in both the newspaper and digital editions.' The Times has been slow to adopt this new torture in print compared to other publications, but it looks like now it has happened, it is here to stay. We have nothing against native advertising as such, we just object to paying for a "news source" so we can read advertising dressed up as editorial the advertiser has paid for. For more, click here.
NEW KINDLE APP
'In recent months, The Washington Post has been worried about reducing cognitive overhead' - that's what Ravi Somaiya says at nytimes.com and who are we to disagree with Ravi? By the way, 'the phrase, borrowed from [the Washington Post's] new owner, the billionaire Amazon founder Jeffrey P. Bezos [and] refers to the number of decisions or actions readers must make before getting what they want.' We are guessing fewer is better, but let's not steal Ravi's thunder. Ravi continues 'the principle was a driving force behind Amazon’s one-click buying system. And it is one of the guiding ideas for a new app being introduced on [today] that will deliver the Washington Post to some Amazon Kindle tablet owners for free.' So were were right - bully for us! For more of Ravi's report, click here.


David Moretti
Named Deputy
Creative Director
of Wired US


Glamour Cuts Four,
Including Exec Editor


Grazia France
Names New
Editorial Director


One of the newer digital publishing platforms to be found in Talking New Media’s second edition of the Guide to Digital Publishing Platforms is FlexyPress' says D.B Hebbard at talkingnewmedia.com. D.B was 'able to download a new Apple Newsstand app that uses the platform' and looked at 'Co-Founder Magazine a quarterly magazine for European startups and investors.' You can muse D.B.'s findings here.

Nov 19th
2014
TODAY'S NEWS HEADLINES:

Royal Mail shares fall sharply...

Worshippers return to the synagogue which on Tuesday was the scene of a deadly mass killing ...

Netflix postpones a Bill Cosby stand-up special...

Keystone bill fails to pass Senate...

Minnesota Vikings player Adrian Peterson is suspended for the rest of the NFL season...

Honduras beauty queen Maria Jose Alvarado, 19, and her sister Sofia Trinidad, 23, who disappeared last week, have been found dead.

HANLEY WOOD SELLS EXHIBITIONS BUSINESS.
Hanley Wood has announced 'it has reached an agreement to sell its Hanley Wood Exhibitions business to Informa PLC, a UK-based publishing and events company that operates in more than 40 countries and is one of the world’s leading knowledge providers' reports yahoo.com. Informa has more than 6,000 employees and has offices in twenty-five countries. For more, click here.

ALL IN THE FAMILY - JUST.
'Rupert Murdoch has narrowly seen off a significant revolt by News Corp shareholders' reports Mark Sweney at theguardian.com. 'News Corp’s dual-class share structure gives the Murdoch family 39.4% control of voting power, despite owning only 14% of the company' notes Mr. Sweney and it was this the voters were trying to change. 'A shareholder proposal to scrap the structure and replace it with a one share, one vote system was narrowly defeated at the company’s annual general meeting last week. The proposal received 79 million shares voted in favor versus 87.6 million against' says Mark, which is enough to alarm the Murdoch family we are sure. More more, click here.




TIME FOR NEW TIME.
Tom Junkersdorf will be editor-in-chief of the new German People magazine which becomes the third internationally licensed edition of PEOPLE. Norman Pearlstine, Chief Content Officer, Time Inc. said “Time Inc. is pleased to partner with Bauer Media Group in Germany, a weekly publisher with a strong heritage. We expect the PEOPLE Germany team in Hamburg to launch the magazine with the same passion for the brand as we have in the US.”

Andreas Schoo, a Bauer executive board member said “Being Europe’s leading magazine publisher, we are clearly committed to the print domain and are proud to introduce the world’s leading entertainment magazine to Germany.”
RAT ROD WINS AGAIN.
Minnesota based national newsstand publication Rat Rod Magazine has been awarded its second Innovator Award by the MMPA (Minnesota Magazine & Publishing Association). Rat Rod first won the award in 2012 in part for the creation and implementation of a unique numbering system. This year the Innovator was awarded in part for a unique cross-promotion where Rat Rod shared a cover image with a motorcycle magazine (Ride Hard Magazine, St. Louis) and expanded both magazine's audiences. The cover image showcased the winners of the two magazine's co-sponsored national rat rod and bike build-off.

PEOPLE'S SEXIEST MAN ALIVE.






When the CircSpot team saw the news on People magazine's new sexiest man alive on CBS This Morning, we had three questions:

1) Will Oprah ever fill in for Gayle King?

2) How many suits does Charlie Rose wear each year, and

3? Who exactly is Chris Hemsworth?

 


TIME IS NUMBER 1.
'Time Inc. is the No. 1 magazine publisher for generating social media followers' says Keith J. Kelly at the New York Post. The MPA, aka The Association of Magazine Media recently released their latest report. Notes Mr. Kelly, National Geo are in third place, Hearst are fourth and to find out out who is in second place, click here.

SAY WHAT?
So what did happen at Say Media - the company was 'reportedly profitable as recently as mid-2012, when it started its content-buying and building spree' and notes Mr. Kelly at the New York Post (yes he's been busy!) 'in its life span, it had reportedly raised $60 million from venture backers.'

Well surprise, surprise, it was their web strategy that flopped, so much so the company is 'putting its content sites on the block.' For more, click here.




Nov 18th 2014
TODAY'S NEWS HEADLINES:
Two Palestinians armed with a gun and meat cleavers kill four worshippers at a Jerusalem synagogue...

The governor of the US state of Missouri readies the National Guard in anticipation of a grand jury decision over the police killing of a black teenager...

US mass murderer Charles Manson has been granted a licence to marry a 26-year-old woman who has been visiting him in prison...

Sierra Leone Ebola doctor dies in US...

Betty Smith, one of the stars of an award-winning BBC Radio Humberside show has died at the age of 93
USPS REVENUE UP, BUT STILL A LOSS.
At the most recent Board meeting, the Postal Service reported that operating revenue increased $569 million in fiscal year 2014 (Oct. 1, 2013 – Sept. 30, 2014); however there was a net lost of $5.5 billion for the same period. The net loss includes $5.7 billion for the prefunding requirement of the Postal Service Retiree Health Benefit Fund and an additional $1.2 billion in non-cash workers’ compensation expense, consisting of $485 million related to changes in interest rates and $697 million of other non-cash workers’ compensation expense.

“In 2014 we set another record for productivity,” said Chief Financial Officer and Executive Vice President Joseph Corbett but, (and you knew there would be one) 'the legally mandated $5.7 billion prefunding requirement for the Postal Service Retiree Health Benefit Fund contributed to our continuing losses,” said Corbett. “Due to lack of sufficient cash, we were forced to default on the $5.7 billion prepayment, underscoring the need for legislative change.”
GOING...GOING...GONE.
'A regional daily editor says lawful information is being “erased from history” after three of his paper’s stories were removed from Google searches under the so-called "right to be forgotten" reports David Sharman of holdthefrontpage.co.uk.' Simon O’Neill of the Oxford Mail and Oxford Times, were told stories had been removed, the stories 'report a conviction for planning to deal cocaine, allegations of cheating at an Oxford University college and a £1.1m pay-out for a former high-flying executive.' For more, click here.


CANADIAN MAGAZINES SOLD.
'Transcontinental Inc. is selling 15 of its consumer magazines, accompanying websites and related platforms to TVA Group Inc' reports mastheadonline.com. Among the magazines being sold are Coup de Pouce; Le Bel Âge Magazine; Canadian Living; Style at Home; Elle Canada and The Hockey News. For more, cliquez ici.








'Co-founder and editor of Paper magazine Kim Hastreiter has said that "of course" the Kim Kardashian cover of her magazine was Photoshopped' reports digitalspy.com. "Do you really think that you can open a bottle of champagne and get it to spray in a thin line over someone's head and land perfectly in a glass sitting on that same person's bottom?"

MPA (OR WHATEVER THEY'RE CALLED)
MAKE GOOD
.
The MPA, which stands for the Association of Magazine Media is 'making good on its promise to start integrating social media data into its new Magazine Media 360° audience report' says Emma Bazilian at adweek.com. The MPA released its first social media report yesterday and scribes the Emma 'shows that while Facebook remains the biggest social platform for magazine brands, it's smaller platforms like Twitter and Pinterest that are experiencing the fastest growth.' No big surprise if you presume Facebook has already achieved the standard others are aiming at. For more on Emma's story, click here.

'Arkansas Business Publishing Group of Little Rock announced Monday that Mandy Richardson has been promoted to publisher of the company’s monthly city magazine, Little Rock Soirée' reports arkansasbusiness.com. Ms. Richardson 'had previously served four years as advertising director. As publisher, she will oversee all facets of the magazine’s operations.' For more, click on the picture.


Meredith Corp. Buys Mywedding.com


MDL GOES LIVE!
'Macmillan Distribution (MDL) has gone live with its new subscription platform, running on Publishing Technology’s advance enterprise system' reports whatsnewinpublishing.co.uk which 'becomes the first Publishing Technology client in the UK to launch its service on the digitally-native Order to Cash module of the system, which effectively enables the company to break into the journal fulfillment market.' For more, click here.




T:  The New York Style Magazine Names First Associate Publisher

Dan Abrams Recalls O.J.’s Incriminating Shoes


Nov 17th 2014
People born today:
Nicolas Appert, Chef, 1749-1841;
Louis XVIII of France, 1755-1824;
Grace Abbott, Social worker, 1878-1939;
Fenella Fielding, Actress, 1927-;
Petra Burka, Figure skater, 1946-;
Mary Elizabeth Mastrantonio, Actress, 1958-;
Diane Neal, Actress, 1976-.

People died today:
Mary I of England, 1516-1558;
Duk Koo Kim, Boxer, 1959-1982;
Alfred Blake, Colonel, 1915-2013.
COMICAL CLOTHES.
The Beano, first published in 1938 is to launch a new clothing line that includes 't-shirts, shirting and outerwear, which are all either vintage inspired or original reclaimed garments that feature iconic imagery and details drawn from The Beano archives.' For more, click here.

 


THE ONION UP FOR SALE?
'Onion Inc., owner of the satirical news site the Onion and the entertainment site the A.V. Club, has hired a financial adviser for a possible sale, according to people with knowledge of the matter' reports adage.com. It was originally a very funny newspaper, founded by a pair of students at the University of Wisconsin at Madison in the late 1980s. Now, says adage.com 'the company, which calls itself "America's Finest News Source," is working with the investment bank GCA Savvian' so it will be interesting to see what happens. For more, click here.

Airbnb, the spare room
booking site, is venturing
into the world of publishing
with the launch of a
new glossy magazine.

...BUT IS IT ART?
'Every winter, the fashion crowd... descends on a certain American city for a week of seemingly nonstop parties, many hosted by top-tier luxury magazines and sponsored by big-name designers' reports Emma Bazilian at adweek.com. Fashion? Motor industry? Movie stars? No - it is 'Art Basel Miami Beach, the art showcase that takes place each year during the first week of December' says Emma. For more on what promises to be hours and hours of fun, click here.


STOP ASSING ABOUT!
Frankly, given a choice between looking at Kim Kardashian's somewhat oily ass, or picking my nose until my brain egresses my body nasally, I would choose the later. However, it cannot be denied that the cover 'drew some major traffic to Paper Magazine’s' web site' says Alexandra Steigrad at wwd.com. 'Five million unique visitors flooded the magazine’s site in the first 30 hours of the spread’s posting, according to Paper’s chief creative officer Drew Elliott, who estimated that the numbers were likely higher' scribes Alex.

“We believe we have had more visitors but Google Analytics is down,” said Elliott, who pointed to significant traffic as the reason. “So we’ve literally broken the Internet.” These figures prove a great deal about many things, but I have to stop writing here as the oil on Ms. Kardashian's backside is causing a certain amount of glare. For more on Alex's report, click on Ms. Kardashian's posterior!


JUST BECAUSE IT IS FREE, DOES NOT MEAN IT IS EASY!
'Since the 2007 launch of Shortlist magazine, The Big Issue has seen its circulation drop from an average of 174,770 to 82,329 in 2013 as its vendors have had to compete with an increasing number of free newspaper and magazine distributors' reports William Turvill at pressgazette.co.uk.

It probably did not help the Big Issue's cause when Time Out went free a couple of years ago and notes Mr. Turvill 'its circulation rose from 52,189 in the first half of 2012 to 307,767 this year - and Shortlist Media has launched Stylist magazine.' But Big Issue editor Paul McNamee says he won't complain.

"From our perspective, rather than belly-ache, we say: right, we really need to work harder [for] people who are willing to give us their money."

On the rise of free titles, McNamee added: "Obviously it hasn’t helped. The Big Issue relaunched last week with Benedict Cumberbatch on the cover and if anyone on a cover can sell copies it would be Mr. Cumberbatch - although Mr. McNamee may have wished Mr. Cumberbatch revealed his posterior a la Ms. Kardashian.



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PROMOTIONS WE HAVE RECIEVED - AND WHY THEY ARE GOOD (OR BAD?
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.


We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.

people
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
people
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
people
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
people
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
people
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
people
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!

I AM NOT A
MEDICARE RECIPIENT!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.


To view larger size, click on the above image.
Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.


To view larger size, click on the above image.
A CircSpot.com reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

To view larger size, click on the above image.

A CircSpot.com reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

To view larger size, click on the above image.

Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.



Click on the image above for a larger version.

     
     
     
ARTICLES, POVS AND COMMENTARIES.

Thanksgiving next week, and I for one am looking forward to it...And Another Thing! Click here to read.


We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.


Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....


On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....


The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....


Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....


An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,


Publishers need to address the USPS's suggested increase before it is too late. Click here to read,


Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....


Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....


How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....


Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!


Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....


Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.


How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....


While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!


Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!


For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....


Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....


Enjoy and benefit from this exclusive article for CircSpot.com written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.


Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.


To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.


Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.


When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...


5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....