Useful, accessible information on circulation and audience development for magazine publishing professionals.

March 2nd 2018

is the 61st day of the year and there are 304 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
Motorists in two parts of the UK have reported getting stuck for 17 or 18 hours as snow and high winds continue to bring treacherous driving conditions.

Hollywood actress Gabourey Sidibe has revealed she is still paid less than her male co-stars despite having been nominated for an Oscar.

The UK steel industry has warned Donald Trump's
plans for steep U.S. tariffs on steel imports would "seriously undermine" its competitiveness.

Four Kenyan medics have been suspended after cutting open the skull of the wrong patient at a hospital in Nairobi.

Russia's announcement that it is developing a new generation of "invincible" nuclear weapons does not herald the start of a new arms race, the Kremlin has said.

Legislators in the U.S. state of Georgia have passed
a bill denying Delta Air Lines a tax break after the firm cut ties with the U.S. gun lobby.

A suicide car bomber struck on Friday in the Afghan capital of Kabul, killing one person and wounding 14 bystanders, officials said, but there was no immediate claim of responsibility.

Toys R Us customers are being told they may only have days to secure big discounts in the wake of the chain's UK collapse this week.

China kicked off this year's parliamentary season on Friday with an attack on those in the West who seek to besmirch the country for their own nefarious purposes, with a government spokesman quoting Martin Luther King Jr. in an appeal for understanding.

France will change its age of consent laws so that sex before the age of 15 is automatically considered as rape, gender equality minister Marlene Schiappa says.

France's embassy and cultural institute in the Burkina Faso capital are no longer in danger after gunmen launched an attack earlier on Friday, an aide to Foreign Minister Jean-Yves le Drian said.

China warned Taiwan on Friday it would only get burnt if it sought to rely on foreigners, adding to warnings from state media the country could go to war over Taiwan if the United States passes into law a bill promoting closer U.S. ties.

A judge placed France's far-right leader Marine Le Pen under formal investigation on Thursday on suspicion of disseminating violent images over tweets she posted of Islamic State executions, a move she indicated was politically motivated.

A fire has killed 24 people at a drug rehabilitation centre in Azerbaijan's capital Baku, officials say.

Egypt's President Abdul Fattah al-Sisi has said he considers any insult of its security forces to be "high treason", in an apparent warning to the media.

1316 – Robert II of Scotland (d. 1390)
1459 – Pope Adrian VI (d. 1523)
1740 – Nicholas Pocock, English sea painter (d.1821)
1793 – Sam Houston, American soldier and politician,
1st President of the Republic of Texas (d. 1863)
1810 – Pope Leo XIII (d. 1903)
1817 – János Arany, Hungarian journalist and poet (d. 1882)
1876 – Pope Pius XII (d. 1958)
1904 – Dr. Seuss, American children's book writer, poet
and illustrator (d. 1991)
1917 – Desi Arnaz, Cuban-American actor, singer
and producer (d. 1986)
1922 – Eddie "Lockjaw" Davis, American saxophonist (d. 1986)
1923 – Basil Hume, English cardinal (d. 1999)
1930 – John Cullum, American actor and singer
1940 – Billy McNeill, Scottish footballer
1942 – Derek Woodley, English footballer (d. 2002)
1948 – Larry Carlton, American guitarist and songwriter
1950 – Karen Carpenter, American singer (d. 1983)

1955 – Steve Small, Australian cricketer
1958 – Kevin Curren, South African-American tennis player
1964 – Laird Hamilton, American surfer and actor
1968 – Daniel Craig, English actor and producer
1977 – Andrew Strauss, South African-English cricketer
1980 – Rebel Wilson, Australian actress and screenwriter
1981 – Bryce Dallas Howard, American actress
1983 – Ryan Shannon, American ice hockey player
1988 – James Arthur, English singer-songwriter
1989 – Shane Vereen, American football player
1990 – Malcolm Butler, American football player
1997 – Becky G, American singer and actress

2015 – Mal Peet, English author and illustrator (b. 1947)
2013 – Peter Harvey, Australian journalist (b. 1944)
2005 – Martin Denny, American pianist and composer (b. 1911)
2004 – Cormac McAnallen, Irish footballer (b. 1980)
1979 – Christy Ring, Irish hurler (b. 1920)
1939 – Howard Carter, English archaeologist and historian (b. 1874)
1930 – D. H. Lawrence, English novelist, poet
playwright, and critic (b. 1885)
1864 – Ulric Dahlgren, American colonel (b. 1842)
1791 – John Wesley, English cleric and theologian (b. 1703)
1619 – Anne of Denmark (b. 1574)

1458 – George of Podebrady is chosen as the king of Bohemia.

1498 – Vasco da Gama's fleet visits the Island of Mozambique.

1717 – The Loves of Mars and Venus is the first ballet
performed in England.

1825 – Roberto Cofresí, one of the last successful Caribbean pirates, is defeated in combat and captured by authorities.

1855 – Alexander II becomes Tsar of Russia.

1867 – The U.S. Congress passes the first Reconstruction Act.

1901 – The U.S. Congress passes the Platt Amendment limiting the autonomy of Cuba, as a condition of the withdrawal of American troops.

1933 – The film King Kong opens at New York's Radio City Music Hall.

1946 – Ho Chi Minh is elected the President of North Vietnam.

1949 – Captain James Gallagher lands his B-50 Superfortress Lucky Lady II in Fort Worth, Texas after completing the first non-stop around-the-world airplane flight in 94 hours and one minute.

1961 – John F. Kennedy announces the creation of the Peace Corps in a nationally televised broadcast.

1962 – In Burma, the army led by General Ne Win seizes power in a coup d'état.

1969 – In Toulouse, France, the first test flight of the Anglo-French Concorde is conducted.

1989 – Twelve European Community nations agree to ban the production of all chlorofluorocarbons (CFCs) by the end of the century.

1995 – Yahoo! is incorporated.

2017 – The elements Moscovium, Tennessine, and Oganesson were officially added to the periodic table at a conference in Moscow, Russia
Double Whammy for TV Guide.
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For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 61 of 365:

March 1st 2018

is the 60th day of the year and there are 305 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
In the united Kingdom, the Met Office says cold weather is "firmly in charge" and airports, stations and roads have been forced to close.

China expressed anger on Thursday after the U.S. Senate passed a bill promoting closer U.S. ties with Taiwan.

Israel's flag carrier El Al has asked an airline industry lobby group to help it access Saudi Arabian airspace, so it can compete with Air India's planned route between India and Israel.

Russia is developing new nuclear weapons that are immune to enemy interception, Vladimir Putin has claimed.

The Rolling Stones' Keith Richards has apologised to father-of-eight and fellow bandmate Sir Mick Jagger after he said the singer should have "the snip".

Slovak police detained seven people on Thursday in an investigation into the murder of investigative journalist Jan Kuciak, local media quoted police President Tibor Gaspar as saying.

America's largest retailer, Walmart, says it will no longer sell
guns to people under the age of 21 in the wake of the
Florida school massacre.

South African President Cyril Ramaphosa said on Thursday he wants talks on the thorny topic of land expropriation to avoid panic but aims to resolve the issue of racial disparities in property ownership "once and for all".

Hollywood woke up on Wednesday to an ugly reminder of the sexual misconduct accusations shaking its ranks as a street artist covered three Los Angeles billboards with slogans accusing the entertainment industry of staying silent.

The British Prime Minister has rejected E.U. proposals to establish a "common regulatory area" between Brussels and Northern Ireland.

Tony Blair has launched a scathing attack on politicians "prepared to sacrifice peace in Northern Ireland on the altar of Brexit".

Prince William is set to become the first British Royal to make an official visit to the Occupied Palestinian Territories.

Hope Hicks, one of President Trump's closest advisers, is to step down as White House communications director.

1105 – Alfonso VII, king of León and Castile (d. 1157)
1432 – Isabella of Coimbra (d. 1455)
1683 – Tsangyang Gyatso, sixth Dalai Lama (d. 1706)
1837 – William Dean Howells, American novelist, playwright
and critic (d. 1920)
1870 – E. M. Antoniadi, Greek-French astronomer
and academic (d. 1944)
1904 – Glenn Miller, American trombonist, composer, James Stewart impersonator and bandleader (d. 1944)

1905 – Doris Hare, Welsh-English actress, singer,
and dancer (d. 2000)
1910 – David Niven, English soldier and actor (d. 1983)
1927 – Harry Belafonte, American singer-songwriter and actor

1934 – Joan Hackett, American actress (d. 1983)
1944 – Roger Daltrey, English singer-songwriter, producer, and actor
1944 – Mike d'Abo, English singer
1945 – Dirk Benedict, American actor and director
1947 – Alan Thicke, Canadian-American actor
and composer (d. 2016)
1954 – Catherine Bach, American actress

1958 – Nik Kershaw, English singer-songwriter,
guitarist and producer
1966 – Paul Hollywood, English chef
1967 – George Eads, American actor
1973 – Jack Davenport, English actor
1977 – Esther Cañadas, Spanish actress and model
1983 – Lupita Nyong'o, Mexican-Kenyan actress

1987 – Kesha, American singer-songwriter and actress
1994 – Justin Bieber, Canadian singer-songwriter

2015 – Minnie Miñoso, Cuban-American baseball
player and coach (b. 1922)
2006 – Peter Osgood, English footballer (b. 1947)
1988 – Joe Besser, American comedian and actor (b. 1907)
1980 – Wilhelmina Cooper, Dutch-American model and businesswoman, founded Wilhelmina Models (b. 1940)

1862 – Peter Barlow, English mathematician and physicist (b. 1776)
1792 – Leopold II, Holy Roman Emperor (b. 1747)
1233 – Thomas, count of Savoy (b. 1178)
589 – David, Welsh bishop and saint

1562 – Sixty-three Huguenots are massacred in Wassy, France, marking the start of the French Wars of Religion.

1700 – Sweden introduces its own Swedish calendar, in an attempt to gradually merge into the Gregorian calendar, reverts to the Julian calendar on this date in 1712, and introduces the Gregorian calendar on this date in 1753.

1790 – The first United States census is authorized.

1815 – Napoleon returns to France from his banishment on Elba, start of the Hundred Days.

1867 – Nebraska becomes the 37th U.S. state; Lancaster, Nebraska is renamed Lincoln and becomes the state capital.

1872 – Yellowstone National Park is established as the world's first national park.

1901 – The Australian Army is formed.

1921 – The Australian cricket team captained by Warwick Armstrong becomes the first team to complete a whitewash of The Ashes, something that would not be repeated for 86 years.

1946 – The Bank of England is nationalised.

1953 – Soviet Premier Joseph Stalin suffers a stroke and collapses; he dies four days later.

1961 – United States President John F. Kennedy establishes
the Peace Corps.

1966 – The Ba'ath Party takes power in Syria.

1991 – Uprisings against Saddam Hussein begins in Iraq, leading to the death of more than 25,000 people mostly civilian.

1998 – Titanic became the first film to gross over $1 billion worldwide.
Double Whammy for TV Guide.
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For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 60 of 365: Zero Discrimination Day; Heroes' Day (Paraguay); National Pig Day (United States); Saint David's Day, Patron Saint of Wales; Samiljeol (South Korea); National “Cursed Soldiers” Remembrance Day (Poland); Self-injury Awareness Day.
Daily Express editor Hugh Whittow and Daily Star editor Dawn Neesom are departing their respective dailies, Express and Star as 'Trinity Mirror completes its purchase of the two national newspapers along with their sister Sunday titles and celebrity magazines OK!, New!, and Star from Northern & Shell.'

Replacing Mr. Whittow will be 'Sunday Mirror and Sunday People editor Gary Jones' who will become the editor-in-chief; replacing Mr. Jones (keep up we will be asking questions later!) is 'Daily Mirror editor Peter Willis' says Freddy Mayhew at Press Gazette.

Alison Phillips, the editor of New Day that had a very short life, a month if our memories serve correctly, has become editor of the Daily Mirror and 'Daily Mirror associate editor Jon Clark has been appointed editor-in-chief of the Daily Star.' For more, and trust us there is, click here.
... although both 'are committed to creating the most relevant, innovative content experiences for audiences' except not quite yet.

The collaboration 'was announced in October' says Lucia Moses at Digiday and 'the resulting content was supposed to run on a new site over a 100-day period, with Condé Nast taking the lead on the advertising' but 'Vice found itself at the center of a huge workplace harassment scandal' and 'launch sponsors including Gap pulled their support and redirected their spending to other brands at Condé Nast.'

'As recently as mid-February, the project seemed like it was a go' says Kara Bloomgarden-Smoke at 'despite the acknowledged awkwardness surrounding the allegations about Vice’s workplace culture.'
'A Vatican magazine has denounced how nuns are often treated like indentured servants by cardinals and bishops' reports A.B.C. news. The magazine '"Women Church World," which launched six years ago as a monthly insert in L'Osservatore Romano and is now a stand-alone magazine' notes 'some of them serve in the homes of bishops or cardinals, others work in the kitchens of church institutions or teach. Some of them, serving the men of the church, get up in the morning to make breakfast, and go to sleep after dinner is served, the house cleaned and the laundry washed and ironed," reads one of the lead articles.'

The fact this story has been printed at all is amazing. 'It is remarkable that an official Vatican publication would dare put such words to paper and publicly denounce how the church systematically exploits its own nuns' says Nicole Winfield of the Associated Press, remarkable indeed, for more, click here.

From PRNewswire:
Trusted Media Brands has announced the appointment of Greg Coleman to the company's Board of Directors. Mr. Coleman is currently Senior Advisor and Board Member of Buzzfeed Japan. He had been the company's President until late last year when he moved into his current role with the organization.

His extensive background in media includes serving as President of Criteo, a global advertising technology and software company. Coleman has also held executive positions in many of the world's most influential technology companies including serving as the president and Chief Revenue Officer at the Huffington Post and the EVP of global sales at Yahoo. Coleman also as served as President of Platform-A at AOL.

Coleman was previously with the predecessor company of Trusted Media Brands as a senior vice president of Reader's Digest Association and president of U.S. Magazine Publishing, and at CBS, Inc., where he spent 10 years leading advertising efforts for Woman's Day as vice president and national sales manager.

Condé Nast International is to launch its 24th edition this time aimed at the Czech Republic and Slovakia. The magazine will be published under license by V24 Media and the first edition will be published in August this year.
... well technically it is next week since the awards will be handed out on Sunday, the first day of a new week, but let's not let mere details concern us!

'The Hollywood Reporter’s annual Oscars issue is the largest magazine the entertainment title has ever published' reports Sara Guaglione at and it is on newsstand now. You know the Oscars, it is the annual event where awards are handed out by overpaid thespians to overpaid thespians who are mainly men and mostly white applauding the winner for doing their job properly.

This year's issue is 200 pages about half of which is editorial. 'Knowing the #MeToo movement would be a big part of this year’s Oscars issue, THR’s creative director Shanti Marlar reached out to 10 prominent artists and asked them to reimagine the Oscar statuette as a woman' reports Ms. Guaglione and one of those re-imaginings is on the cover. For more, click here.
Folio is to honor Martha Stewart, Founder and Chief Creative Officer of Martha Stewart Living and Martha Stewart Weddings at a sumptuous dinner, probably not prepared by our favorite diva, on June 7th.

“Martha Stewart was an obvious choice for our first-ever recipient. For nearly 30-years she has never rested on her laurels and has continued to push new boundaries in publishing and media in general,” says Caysey Welton, Folio: Content Director. Indeed she has, and what an excellent choice she is, it's a good thing. For more, click here.

'Newsweek Media Group has been in free fall for a while' says Melynda Fuller at Media Post. There was the office raid in January and 'several veteran staffers were fired or quit—including deputy editor Ken Li and editor in chief Bob Roe' notes Ms. Fuller.

Then of course there was the 'investigative piece, called “Why is the Manhattan DA Looking at Newsweek’s Ties to a Christian University?” which was published by Newsweek early last week' and now 'National editor John Seeley' has been let go.

For more, click here.

February 28th 2018

is the 59th day of the year and there are 306 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
Toys R Us has crashed into administration, placing just over 3,000 jobs at risk as U.K. retailers battle tough trading and surging costs.

Electricals retailer Maplin has collapsed into administration, putting 2,500 jobs at risk.

French far-right leader Marine Le Pen's plan to change the National Front's name amounts to political suicide, its founder, her father Jean-Marie Le Pen told Reuters, warning that his daughter was cutting herself off from the party's roots.

A woman has been mauled to death by a lioness at a private game reserve north of South Africa's administrative capital, Pretoria, a local emergency service reports.

The Florida high school at the centre of one the worst mass shootings in the U.S. has reopened, two weeks after a former student killed 17 people there.

Donald Trump's son-in-law and senior aide Jared Kushner has lost his top-level security clearance, which gave him access to America's most closely guarded secrets, according to U.S. sources.

Kim Jong Un and his father Kim Jong Il - who died in 2011 - used fraudulently obtained Brazilian passports to apply for visas to visit countries in the West in the 1990s, according to five senior European security sources.

British singer-songwriter Ed Sheeran was named the world's best-selling artist of 2017 on Monday, thanks to his album "Divide" and singles "Shape of You" and "Perfect."

Forty years after opening in London's West End, the musical "Evita", about Argentina's legendary first lady, Eva Peron, made its Asian debut in Singapore.

Mali's government has said it is investigating accusations by an opposition party that the army kidnapped and executed seven civilians in the center of the country last week.

At least 10 people were killed and 15 others were injured in a train crash on Wednesday in Egypt's northern province of Beheira, the health ministry said.

Lewis Gilbert, who directed three James Bond films including The Spy Who Loved Me, has died aged 97.

Philippine President Rodrigo Duterte on Wednesday sought to dispel concerns he will cling to power and become a dictator, saying he wants to achieve his goal of introducing federalism so that he can finish his term early.

President Donald Trump has pledged to turn grief over the Florida school shooting into "action" to make sure it never happens again.

1155 – Henry the Young King,
English son of Henry II of England (d. 1183)
1261 – Margaret of Scotland, Queen of Norway (d. 1283)
1704 – Louis Godin, French astronomer and academic (d. 1760)
1866 – Vyacheslav Ivanov, Russian poet and playwright (d. 1949)
1906 – Benjamin ''Bugsy" Siegel, American gangster (d. 1947)

1915 – Zero Mostel, American actor and comedian (d. 1977)

1925 – Harry H. Corbett, Burmese-English actor (d. 1982)
1928 – Stanley Baker, Welsh actor and producer (d. 1976)
1928 – Sylvia del Villard, actress, dancer, choreographer and
Afro-Puerto Rican activist (d. 1990)
1931 – Peter Alliss, English golfer and sportscaster
1931 – Gavin MacLeod, American actor
1943 – Barbara Acklin, American singer-songwriter (d. 1998)
1946 – Robin Cook, Scottish educator and politician, Secretary of State for Foreign and Commonwealth Affairs (d. 2005)
1947 – Stephanie Beacham, English actress

1948 – Bernadette Peters, American actress, singer, and author
1955 – Gilbert Gottfried, American comedian, actor, and singer
1956 – Terry Leahy, English businessman
1957 – Ainsley Harriott, English chef and author
1961 – Rae Dawn Chong, Canadian-American actress
1972 – Rory Cochrane, American actor
1977 – Jason Aldean, American singer-songwriter and guitarist

2016 – George Kennedy, American actor (b. 1925)

2011 – Jane Russell, American actress and singer (b. 1921)
2002 – Mary Stuart, American actress and singer (b. 1926)
1983 – Winifred Atwell, Trinidadian pianist (b. 1910 or 1914)
1942 – Karel Doorman, Dutch admiral (b. 1889)
1648 – Christian IV of Denmark (b. 1577)

628 – Khosrow II, king of the Persian Empire

870 – The Fourth Council of Constantinople closes.

1700 – Today is followed by March 1 in Sweden, thus creating the Swedish calendar.

1784 – John Wesley charters the Methodist Church.

1844 – A gun on U.S.S. Princeton explodes while the boat is on a Potomac River cruise, killing six people, including two United States Cabinet members.

1874 – One of the longest cases ever heard in an English court ends when the defendant is convicted of perjury for attempting to assume the identity of the heir to the Tichborne baronetcy.

1897 – Queen Ranavalona III, the last monarch of Madagascar, is deposed by a French military force.

1939 – The erroneous word "dord" is discovered in the Webster's New International Dictionary, Second Edition, prompting an investigation.

1942 – The heavy cruiser U.S.S. Houston is sunk in the
Battle of Sunda Strait with 693 crew members killed, along with HMAS Perth which lost 375 men.

1954 – The first color television sets using the N.T.S.C. standard are offered for sale to the general public.

1991 – The first Gulf War ends.

1993 – The Bureau of Alcohol, Tobacco and Firearms agents raid the Branch Davidian church in Waco, Texas with a warrant to arrest the group's leader David Koresh. Four A.T.F. agents and six Davidians die in the initial raid, starting a 51-day standoff.

1997 – An earthquake in northern Iran is responsible
for about 3,000 deaths.

2013 – Pope Benedict XVI resigns as the pope of the Catholic Church, becoming the first pope to do so since Pope Gregory XII, in 1415.
Diana may have had the last laugh.
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For previous 'And Another Thing' articles, click here.

Double Whammy for TV Guide.
Click here to read.

For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 59 of 365: Teachers' Day (Arab states); Día de Andalucía (Andalusia, Spain); National Science Day (India).
'U.S. digital publisher Little Things has become the first major casualty of Facebook News Feed’s latest algorithm changes' says Charlotte Tobitt at Press Gazette. The web site is aimed at women and offers 'stories and videos' says Ms. Tobitt, but the web site has now closed.

The change occurred because Facebook decided to 'prioritize posts from friends and family over publishers' and as a result Little Things saw a 'drop in organic and influencer traffic of more than 75%.'

For more, click here.
to go the way of Time U.K. and be sold off. 'Sources are expecting the Des Moines publisher to accelerate its efforts to trim its US magazine portfolio of unwanted Time titles' says Keith J. Kelly at the New York Post. “I would expect [Meredith] to sell Time, Sports Illustrated, Entertainment Weekly and Fortune,” said Reed Phillips at the investment firm Oaklins DeSilva+Phillips because “Meredith is not interested in weeklies or men’s titles.”

Reports Mr. Kelly 'Meredith Executive Chairman Steve Lacy and CEO Tom Harty have said they will keep People, the weekly that is the most profitable magazine in America, but will undertake a portfolio review.' For more of Mr. Kelly's excellent musings, click here and be mused.
'Facebook is putting its money where its mouth is' says David Cohen at and has invested $3,000,000 to help local news publishers get more digital subscriptions. Launch participants include the Boston Globe, Denver Post, Seattle Times and The Tennessean. 'Participants in the program' scribes Mr. Cohen 'will meet in-person once per month, and they will also be coached by digital subscription experts and take part in weekly training sessions covering digital subscription marketing, including how Facebook can be used.'

Not to put words into Little Things mouth (see above), but caveat emptor. For more on this sheep in wolves' clothing... sorry... for more on this generous Facebook initiative, click here.
'The New York Times quietly ended its partnership with Tina Brown's live events business' at the end of last year says Jeremy Barr at the Hollywood Reporter. It had a 30% stake in Tina Brown's Women in the World Media L.L.C. company but a spokesperson said "Tina Brown wanted to grow her business in a different direction and we are supportive."

For more, click here.

Minna Rhee Is Out at SourceMedia.

David Adler, C.E.O. and founder of BizBash Media has announced an augmented reality-enhanced relaunch of its award-winning print magazine that will debut in Fall 2018.

"BizBash is taking a leadership role in getting back into publishing print magazines. By combining augmented reality with our print issues, the page becomes a portable mobile screen that is an experience without distraction," stated Adler. "When you see what has done with augmented reality in his graphic comic series, you can see how the technology is a game changer for the print industry. We want to start that journey with our readers to enhance what they see and what they learn from picking up a print edition of BizBash."

The Fall 2018 Holiday/Fall Venues Issue will focus on new venues and fresh Fall and Holiday event ideas, as well as the premiere of The BizBash 500, a list of the most influential players in face-to-face experiences--including meetings, events, festivals, conferences, trade and consumer shows, fund-raisers, and event marketing. Augmented Reality will enhance the storytelling in both advertising and editorial features.

Starting as a print publication, BizBash magazine gradually shifted to digital-only issues in 2017. In an effort to combine the success of digital magazines and re-imagine print publications, the brand will release two print and digital magazines as well as two digital-only magazines in 2018. The new edition, which has an advertising deadline of July 20, 2018, will be distributed in print to 20,000 power planners, as well as thousands of planners digitally, who organize programs and events in the major markets of New York, Los Angeles/Southern California, Chicago, Las Vegas, Washington, D.C., Miami/South Florida, Boston, San Francisco, and Toronto, as well as to leading professionals in outside markets.

Day 58 of 365:
'Archant has denied being up for sale' says Charlotte Tobitt at Press Gazette after reports surfaced saying Newsquest was interested in purchasing them.

“It is no surprise though that Archant would be a prized asset for any media group with its strong newspaper, magazine and digital brands, its award winning innovation and digital developments and strong balance sheet,” said an Archant spokesperson. For more, click here, and is there anyone else out there that thinks a sale will be announced before Memorial Day?

'Seven Days, Vermont’s free, independent newsweekly, won 14 first-place awards in this year’s New England Better Newspaper Competition' reports and not only did they get 14 first-place awards, they also got 'nine second-place awards and four third-place awards' for a total of 27. For more, click here.
'The cover of the magazine’s March issue is slated to feature a close-up of Jennifer Lawrence, gazing to the right of the camera with parted lips and a shaft of sunlight illuminating the right side of her face' says Alexandra Steigrad at the New York Post. However it does seem to resemble the December issue of the Hollywood Reporter cover that also has Jennifer Lawrence looking towards nine o'clock, lips slightly parted and... well... see for yourself. Apparently Vanity Fair’s new editor, Radhika Jones was seen at the magazine's printer trying to make changes to the cover, which she just about managed. (See right.) Mind you, the cat, thanks mainly to Alexandra Steigrad, is out of the bag, for more, click here.

So some staff changes have occurred at Vanity Fair as noted by Keith K. Kelly at the New York Post. Chris Garrett and Jane Sarkin were shown the door a few weeks ago and coming in the other way is assistant managing editor Claire Howorth.

Aimee Bell and Dana Brown were also shown the door as Caryn Price came in as director of editorial operations. There are other changes too, for those, click here to gain the insight that is pure Kelly.
The answer is Good Housekeeping who 'two years ago... went all-in on voice, creating a 10-person team dedicated to innovating on new technologies' says Ann-Marie Alcántara at

'Previously,' says Ms. Alcántara 'the Good Housekeeping skill only offered content around removing stains, but now it’ll include recipes curated by Susan Westmoreland, the food director of Good Housekeeping.' For more, click here, or try asking Alexa.
'Mansueto Ventures CEO Eric Schurenberg sent out the following announcement' yesterday says Chris Roush at which reads in part: "We have a new editor in chief of Fast Company. Her name is Stephanie Mehta, and if you've followed practically any of Fortune’s cover stories in 2013 or 2014 or its Most Powerful Women in Business franchise, or Bloomberg’s worldwide conferences, or (most recently) Vanity Fair’s New Establishment package, then you know her work.

Stephanie starts March 5, after she wraps up a few things at Vanity Fair. When she arrives, please join me in giving her a big welcome." For more, click here.
‘It’s going to end in tears’: Reality check is coming for subscription-thirsty publishers.

Her Majesty the Queen has been a busy queen of late. What with organizing not one, but two weddings and now having to fill in for her husband you would think she would have more than enough to do. However, you are wrong, the 'Royal Mail' says Laura Rutkowski at the P.P.A. 'has launched four new incentive schemes designed specifically for the publishing industry.'

New titles can get a 30% discount off subscription copies that are mailed for the first 12 months, and then says Ms. Rutkowski '10% for a further 12 months as the title becomes established.'

There are new incentives for subscriber acquisition and retention with '15% discount off postage for mailings' that are designed to either get, or keep subscriptions.

There is also an incentive for volume commitment with a '2% discount off postage for a publisher sending the same volume of subscription magazines as last year.'

What with dusting all those palaces, picking up after those corgis and keeping Camilla under control, the Queen proves once again what a star she is as far her her Royal Mail is concerned.

For more, click here.

February 26th 2018

is the 57th day of the year and there are 308 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
Five people were killed when an explosion destroyed a shop in a Leicester street, police have said.

Tony Blair has clashed with a leading author as the
former prime minister angrily repeated a denial he angled for a job with Donald Trump.

Homeless people sleeping in parts of Brussels will be detained overnight if they refuse shelter, to protect them from sub-zero temperatures this week.

Superstar Bollywood actress Sridevi Kapoor died of accidental drowning, a Dubai post-mortem report has said.

One hundred and ten girls are missing after an attack on a school in northeast Nigeria by suspected Boko Haram insurgents, the information ministry said on Sunday, in what may be one of the largest abductions since the Chibok kidnappings of 2014.

The Rolling Stones are to tour Britain for the first time in five years with gigs in London, Manchester, Edinburgh, and Cardiff.

The United Nations has called Syria and other war-torn nations "prolific slaughterhouses" as it appealed for an immediate ceasefire in the country.

A court in Tanzania sentenced two opposition leaders to five months in prison on Monday for insulting President John Magufuli, a decision likely to fuel criticism that authorities are undermining democracy and stifling free speech.

China's plan for President Xi Jinping to remain in office indefinitely has sparked social media opposition, drawing comparisons to North Korea's ruling dynasty and charges of creating a dictator by a Hong Kong pro-democracy activist.

The Scottish government has recommended that the minimum price for a unit of alcohol should be set at 50p - $0.80.

Firefighters have warned of the dangers of mishandling tools after a man's genitals became trapped in a ring spanner. They had to use their cutting equipment to remove the steel tool. South Wales Fire and Rescue Service issued a warning on social media afterwards. "If you're using tools, make sure you're handling as the manufacturer recommends," it tweeted. Sounds like the user was removing the wrong nuts to us :-)

The Weinstein Company's board of directors are to file for bankruptcy protection after last-ditch talks to sell its assets collapsed.

Heavy snow is sweeping the UK with warnings of travel disruption and health risks for elderly and vulnerable people.

A former regional newspaper editor, Michael McCormack, has been chosen as Australia's new deputy prime minister.

Ecuador says the country's latest efforts to negotiate the departure of WikiLeaks founder Julian Assange from its London embassy have failed. Foreign minister Maria Fernanda Espinosa said the UK was unwilling to take part in talks about his release.

Bud Luckey, the Oscar-nominated animator who designed Toy Story's Woody, has died, his son has announced.

U.K. millennials are on track to be the most overweight generation since records began, health experts say.

The Olympic Games have closed in South Korea. Norway topped the medal table with 39 medals. German was second and Canada was third.

The U.S. National Rifle Association (NRA) has said it does not support any gun ban following a shooting in a Florida school that left 17 people dead. Americans have the god-given right to shot the shit out of each other and that is that. Guns don't kill people, people kill people, although more accurately people with guns actually kill people, but why ruin a good argument.

The U.S. Supreme Court said on Monday that it will stay out of the dispute concerning the Deferred Action for Childhood Arrivals (D.A.C.A.) program for now, meaning the Trump administration may not be able to end the program on March 5 as planned.




1587 – Stefano Landi, Italian composer and educator (d. 1639)
1715 – Claude Adrien Helvétius, French philosopher (d. 1771)
1829 – Levi Strauss, German-American fashion designer,
founded Levi Strauss & Co. (d. 1902)
1861 – Ferdinand I of Bulgaria (d. 1948)

1893 – Dorothy Whipple, English novelist (d. 1966)
1906 – Madeleine Carroll, English actress (d. 1987)
1909 – Fanny Cradock, English chef, author, and critic (d. 1994)

1919 – Mason Adams, American actor (d. 2005)
1928 – Fats Domino, American singer-songwriter
and pianist (d. 2017)

1946 – Colin Bell, English footballer
1951 – Steve Bell, English cartoonist

1957 – Keena Rothhammer, American swimmer
1958 – Tim Kaine, American lawyer and politician,
70th Governor of Virginia
1971 – Erykah Badu, American singer-songwriter,
producer and actress

1977 – Shane Williams, Welsh rugby union player
1982 – Li Na, Chinese tennis player
1997 – Reghan Tumilty, Scottish footballer

2017 – Joseph Wapner, American lieutenant and judge (b. 1919)
2009 – Wendy Richard, English actress (b. 1943)

1997 – David Doyle, American actor (b. 1929)
1770 – Giuseppe Tartini, Italian violinist and composer (b. 1692)
1577 – Eric XIV of Sweden (b. 1533)
1275 – Margaret of England, Queen consort of Scots (b. 1240)

364 – Valentinian I is proclaimed Roman emperor.

1616 – Galileo Galilei is formally banned by the Roman Catholic Church from teaching or defending the view that the earth orbits the sun.

1909 – Kinemacolor, the first successful color motion picture process, is first shown to the general public at the Palace Theatre in London.

1914 – HMHS Britannic, sister to the RMS Titanic, is launched at Harland and Wolff shipyard in Belfast. It came into service in 1915 and sank in 1916.

1919 – President Woodrow Wilson signs an act of Congress establishing the Grand Canyon National Park.

1929 – President Calvin Coolidge signs an executive order establishing the 96,000 acre Grand Teton National Park in Wyoming.

1935 – Adolf Hitler orders the Luftwaffe to be re-formed, violating the provisions of the Treaty of Versailles.

1935 – Robert Watson-Watt carries out a demonstration
near Daventry which leads directly to the development of radar in the United Kingdom.

1952 – Vincent Massey is sworn in as the first Canadian-born Governor General of Canada.

1960 – A New York-bound Alitalia airliner crashes into a
cemetery in Shannon, Ireland, shortly after takeoff, killing 34 of the 52 persons on board.

1979 – The Superliner rail-car enters revenue service with Amtrak.

1987 – Iran–Contra affair: The Tower Commission rebukes President Ronald Reagan for not controlling his national security staff.

1993 – In New York City, a truck bomb parked below the
North Tower of the World Trade Center explodes, killing six and injuring over a thousand.

2008 – The New York Philharmonic performs in Pyongyang, North Korea; this is the first event of its kind to take place in North Korea.

2012 – A train derails in Burlington, Ontario, Canada killing at least three people and injuring 45.
Diana may have had the last laugh.
Click here to read.

For previous 'And Another Thing' articles, click here.

Double Whammy for TV Guide.
Click here to read.

For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 57 of 365: Saviors' Day (Nation of Islam); Liberation Day (Kuwait);
Day of Remembrance for Victims of Khojaly Massacre (Azerbaijan).
Meredith Corporation today announced that it has entered into a binding agreement with Epiris Fund II, advised by Epiris LLP (a UK private equity firm), to sell Time Inc. UK. Formerly owned by Time Inc., Time Inc. UK was acquired by Meredith on January 31, 2018, as part of its acquisition of Time Inc., which had been in the process of selling Time Inc. UK.

Time Inc. UK is one of the UK's leading media companies, creating quality content that entertains millions of UK consumers every day. With a heritage spanning 165 years, its portfolio encompasses more than 50 well-known brands, including Country Life, What's on TV, Woman's Weekly and Wallpaper*, and operates across multiple platforms – print, online, mobile, TV and experiences.

The transaction is expected to close by the end of the first quarter of calendar 2018. Meredith is being advised by Barou Advisers and Herbert Smith Freehills LLP.


Hattie started her career at Grazia back in summer 2006 – a year after the launch of the magazine. During her highly successful time at Grazia Hattie launched Grazia Daily, and in 2012 interviewed David Cameron at The White House whilst heading up the features team.

Hattie went on to devise and launch The Debrief in 2014 - Bauer’s digital first award winning brand before joining the Telegraph in 2015 as Deputy Lifestyle Director, overseeing the fashion and luxury teams across all platforms.

Hattie said, "I’m delighted to be returning to Grazia.  It will be privilege to be at the helm of a brand that has become the mouthpiece for smart, stylish and influential women‘.Hattie will take up the editorship of Grazia in June. 

Quite possibly because Mark Sweney at The Guardian reports 'Newsquest, the U.K.’s second-biggest regional newspaper group, has held takeover talks with Archant, owner of titles including the Ham & High in London and anti-Brexit paper the New European, as consolidation continues to sweep the industry.'

However it seems there may be a few problems because the 'the talks apparently ended in part due to reticence from Newsquest’s parent Gannett, the owner of USA Today and the largest newspaper proprietor in the U.S.' scribes Mr. Sweney; for more, click here.

'News Corp has launched a new publishing division' says Lindsay Bennett at and it will be called 'the News Prestige Network. As a result, former GQ editor Nick Smith will exit News Corp after more than a decade “to take on a new career opportunity in the UK”. For more, click here.
With The AT&T-Time Warner Deal Looking Uncertain, Who Will Run Time Warner?
Interview mag tangled in multimillion-dollar lawsuit with former executive.


London-based trade show and events company UBM plc, the parent company of MR Magazine for the past two years, has announced... it is selling the print publication, website and related businesses to Montvale, New Jersey based Wainscot Media. Also included in the deal are the 25 custom magazines, published for the customers of exclusive retailers in the apparel and jewelry businesses, known as Forum and Accent. For more, click on the covers.

Hundreds gather to pour one out for Time Inc.

To be added to the weekly alert, complete the form below. Or click here to send an email.

Content marketing specialists know there is a great return on investments especially when teamed up with a quality telemarketing... Ronen Ben-Dror explores some options. Click here to read.

Native advertising is here to stay, probably. It is a good thing, possibly. So why can't Glen Martin decide whether he likes native or not? Click here to read.

We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.

Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.

The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....

Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,

Publishers need to address the USPS's suggested increase before it is too late. Click here to read,

Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....

How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....

When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...

5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....

To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.

Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.

Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....

For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....

To be added to the weekly alert, complete the form below. Or click here to send an email.

Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.

Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!

How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....

While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!

Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....

Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.

Enjoy and benefit from this exclusive article for written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.

Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!

Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....

An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....

Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....

On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....



WWD does good email subscription promotions.  This one is hard to resist.  It’s got a good subject line – “URGENT:  Prices Going up in July.  Lock in Lower Rate Today”.  The email subject line is just like envelope teaser copy – it has to pull prospects into the promotion and this one accomplishes the mission.

The copy and design is clean, colorful and loaded with benefits – the biggest of course is “Beat the prince increase!  Last chance for Current Rate”.

And, if you order with this offer, you can also save 20% on the 6 month online access price and pay only $59.  It looks as if this might actually be a last chance.  And, it’s always good to think a last chance offer might actually be a last chance for something.  This offer was overused in mail efforts – but you don’t see it as often in email. The offer is used to good effect here.

There’s a prominent Subscribe button to make ordering easy.  Following that is a picture of the web site and arrows that call out the features of the site.  Clearly, WWD offers a lot for the money.  And as subscription promotions are all about the offer, this is a winner. To see a larger version of the offer, click here.

This TV Guide gift effort is colorful and loaded with smart ideas – a two for one offer, special donor renewal price, holiday gift cards, multiple premiums and a reply-by date to move prospects along.

This is a very good email offer for a subscription to the print edition of WWD.  There is a lot to recommend the creative.  First, the email looks the way you expect WWD to look – smart, elegant and intriguing.

Second, the copy is filled with proven direct marketing technique.  The headline says “Summer Special for Industry Insiders” and that’s an appeal to the recipient’s ego.  It’s very flattering to be considered an industry insider and to be recognized as such by an industry leader such as WWD is even more appealing.  If done correctly, flattering prospects is a smart move.

There is a very strong subscription offer being made and the email leads with that offer – a 34% price saving on a six month subscription.  Offers drive promotions and it’s important as a marketer to remember that fact. 

You can’t miss the call to action – a GET IT NOW button to order coupled with a prominent respond by date.  This technique generally moves prospects along to order as it creates a fear of missing out.  Direct marketers have used reply by dates for years and years in mailed offers.

There are also benefits offered in addition to the special subscription price – more content, a new, bolder look and “extras” such as daily email of top stories and three issues of Beauty Inc.

This email offer uses smart direct marketing technique developed through many years of print campaign testing and marries it to the immediacy of email.  It’s difficult to ask for more.

We recently received an interesting direct mail package offering a subscription to House Beautiful magazine.  It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.

I can get all the digital elements my little heart desires and access to Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.

Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.

We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.

To view larger size, click on the above image.
Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.

To view larger size, click on the above image.
A reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

To view larger size, click on the above image.

A reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

To view larger size, click on the above image.

Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.

Click on the image above for a larger version.