Useful, accessible information on circulation and audience development for magazine publishing professionals.

March 9th 2018

is the 68th day of the year and there are 297 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
The dotard is to meet Rocket Man.

Russia would consider helping U.K. authorities investigate the poisoning of a former spy, the country's foreign minister said.

A transition deal which gives the U.K. continued influence over European Union rules is essential, industry chiefs representing millions of British workers will tell the Brexit Secretary next week.

An emergency aid delivery crossed front lines into the besieged rebel enclave of eastern Ghouta on Friday but ran quickly into danger from renewed shelling, the top U.N. official in Syria said, amid a fierce government offensive.

Kenya's President Uhuru Kenyatta called opposition leader Raila Odinga "his brother" on Friday and promised "we will begin a process of bringing our people together" after last year's contentious elections.

More than 2 million children in the Democratic Republic of Congo are estimated to be at risk of dying from severe acute malnutrition if they do not get the aid they need, the United Nations warned on Friday.

The O.J. Simpson double murder case returns to U.S. television on Sunday with a 2006 interview that producers say will give viewers an unprecedented glimpse into the mind of the former football star.

India's Supreme Court has allowed people to draw up "living wills", meaning they can seek what is known as passive euthanasia.

1285 – Emperor Go-Nijo of Japan (d. 1318)
1758 – Franz Joseph Gall, German neuroanatomist
and physiologist (d. 1828)
1815 – David Davis, American jurist and politician (d. 1886)
1856 – Eddie Foy, Sr., American actor and dancer (d. 1928)
1887 – Phil Mead, English cricketer and footballer (d. 1958)
1892 – Mátyás Rákosi, Hungarian soldier and politician (d. 1971)
1918 – Mickey Spillane, American crime novelist (d. 2006)
1922 – Bill Bainbridge, English former footballer
1924 – William Hamilton, American theologian (d. 2012)
1933 – Lloyd Price, American R&B singer-songwriter
1934 – Joyce Van Patten, American actress
1943 – Bobby Fischer, American chess player and author (d. 2008)
1943 – Charles Gibson, American journalist
1944 – Lee Irvine, South African cricketer
1950 – Andy North, American golfer
1955 – Teo Fabi, Italian race car driver
1960 – Linda Fiorentino, American actress
1966 – Tony Lockett, Australian footballer
1971 – Emmanuel Lewis, American actor
1974 – Mark Harrity, Australian cricketer
1982 – Ryan Bayley, Australian cyclist
1985 – Jesse Litsch, American baseball player
1993 – Larnell Cole, English footballer

2017 – Howard Hodgkin, British painter (b. 1932)
2012 – Agnes Torres, Mexican psychologist, researcher, and transgender activist (b. 1939)
2010 – Doris Haddock, American activist and politician (b. 1910)
1997 – Notorious B.I.G., American rapper (b. 1972)
1997 – Terry Nation, Welsh author and screenwriter (b. 1930)
1983 – Faye Emerson, American actress (b. 1917)
1905 – Nikolai Anderson, Estonian philologist and linguist (b. 1845)
1888 – William I, German Emperor (b. 1797)
1202 – Sverre of Norway (b. 1145)
842 – Humbert, bishop of Würzburg

1276 – Augsburg becomes a Free imperial city.

1765 – After a campaign by the writer Voltaire, judges in Paris posthumously exonerate Jean Calas of murdering his son. Calas had been tortured and executed in 1762 on the charge, though his son may have actually committed suicide.

1796 – Napoléon Bonaparte marries his first wife, Joséphine de Beauharnais.

1842 – Giuseppe Verdi's third opera, Nabucco, receives its première performance in Milan; its success establishes Verdi as one of Italy's foremost opera composers.

1896 – Prime Minister Francesco Crispi resigns following the Italian defeat at the Battle of Adwa.

1944 – World War II: Japanese troops counter-attack American forces on Hill 700 in Bougainville in a five-day battle.

1954 – McCarthyism: CBS television broadcasts the
See It Now episode, "A Report on Senator Joseph McCarthy", produced by Fred Friendly.

1960 – Dr. Belding Hibbard Scribner implants for the first time a shunt he invented into a patient, which allows the patient to receive hemodialysis on a regular basis.

1967 – Trans World Airlines Flight 553, a Douglas DC-9-15, crashes in a field in Concord Township, Ohio following a mid-air collision with a Beechcraft Baron, killing 26.

1974 – The Mars 7 Flyby bus releases the descent module too early, missing Mars.

1978 – President Soeharto inaugurated Jagorawi Toll Road, the first toll highway in Indonesia, connecting Jakarta, Bogor and Ciawi, West Java.

2012 – At least 130 rockets are fired into Israel from Gaza. Twelve Palestinians militants are killed as part of the latest escalation in violence in the region.
Double Whammy for TV Guide.
Click here to read.

For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 68 of 365: Teachers' Day or Eid Al Moalim (Lebanon).

Social networks may have to reveal how they target users with ads.

A claim in The Spectator that “there are an estimated 32,000 Muslims eager to commit the next terror atrocity” constituted a significant inaccuracy, the U.K.’s largest press watchdog has ruled.

The majority of U.K. journalists at the International Business Times are facing redundancy as its UK and US operations merge into one global team, Press Gazette understands.

Tronc shares tank after execs offer no fiscal guidance for 2018.

Maxim fails to turn profit despite shaving losses.

Kushner tried to sell Observer to Clinton ally.

‘We’re making inroads’: Reddit is trying to tighten its relationship with publishers.

‘No need for legislation’ – Singaporean groups protest against possible law on fake news.

Dennis Publishing is on tack to make $83 million from selling cars online this year.

BuzzFeed Media’s ‘AM To DM’ Harness Power of Social Media.

How The New Yorker plans to double its paid circulation to 2 million.

‘Christian Science Monitor‘ Debuts Pay Wall in May, As Digital Ads Decline.

Final N.M.E. cover splits opinion with some readers branding it ‘terrible’ and others ‘cutting edge’.

Asian/Asian American literary magazine Voices back in print after two-year hiatus.

Perish not publish?  New study quantifies the lack of female authors in scientific journals.

Steady Audience Magazine Numbers, Shift in Media Mix.

March 8th 2018

is the 67th day of the year and there are 298 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
The owner of John Lewis and Waitrose has reported a 77% fall in annual profits and cut bonuses given to staff for the fifth year running.

Star Wars composer John Williams has announced the next episode of the saga will be his last, leaving a vacuum in the force.

Syria's army is poised to slice rebel-held eastern Ghouta in two as forces advancing from the east link up with troops at its western edge, a pro-Damascus commander said on Thursday, piling more pressure on the last major rebel enclave near the capital.

Amazon’s Alexa has been letting out an unprompted, creepy cackle - startling users of the best-selling voice assistant. "We’re aware of this and working to fix it,” Amazon said.

Snow and sleet have hit parts of England and Wales, less than a week after heavy snowfall and sub-zero temperatures battered the U.K.

A Florida bill to tighten gun controls has been approved by the state's second legislative body - now only a veto by the Governor can stop it becoming law.

Hollywood actress Susan Sarandon has revealed that the late Paul Newman once gave her part of his salary.

Some countries may be exempt from U.S. plans to impose tariffs on metal imports, the White House has announced.

Terry Bryant  has pleaded not guilty to stealing actress Frances McDormand's Oscar after Sunday's ceremony. Whether the Oscar is the same Oscar in his hand in the picture below is not clear, but no other reports of missing Oscars were reported. (As Bread once sang: "If a picture paints a thousand words..."

Germany's Foreign Minister Sigmar Gabriel said on Thursday he would not join Chancellor Angela Merkel's coalition government, opening the way for a new SPD figure in the high-profile post.

Archbishop Óscar Romero, who was killed in 1980 while he was celebrating Mass in El Salvador, will be declared a saint, Pope Francis has announced.

A German law requiring social media companies like Facebook and Twitter to quickly remove hate speech from their sites is set to be revised following criticism that too much online content is being blocked, according to officials.

Iran will not negotiate with the West over its presence in the Middle East, Supreme Leader Ayatollah Ali Khamenei said, days after the visiting French foreign minister sought to discuss Tehran's role in regional conflicts.

As the world celebrates International Women's Day, the Ivorian government has updated its labour laws to stop women from doing certain jobs.

U.S. actress Meghan Markle has been baptized by the Archbishop of Canterbury, the spiritual head of the Church of England, ahead of her royal wedding in May to Britain's Prince Harry, the Daily Mail newspaper reported on Thursday.

Britain will methodically work out who carried out a nerve agent attack on a Russian ex-spy and his daughter, then take robust action, interior minister Amber Rudd said on Thursday.

U..S President Donald Trump obtained a restraining order against an adult film actress called Stormy Daniels to prevent her from speaking publicly about their alleged affair. Mr. Trump says the allegations are false, which begs the question: Why restrain something that proves your innocence. Sad.

The attempted murder of ex-Russian spy Sergei Skripal and his daughter, Yulia, using a nerve agent was a "brazen and reckless attack", Amber Rudd has said.

An Indian woman at the centre of an inter-religious marriage row may now live with her husband, the Supreme Court has ruled.

Russia will not interfere in Zimbabwe's upcoming elections, Foreign Minister Sergei Lavrov promised during a visit to the country.

The two Koreas will not march together at the opening ceremony of the Winter Paralympics in Pyeongchang on Friday, officials in the South have said. The North had wanted disputed islands to be put on a unified flag but the South disagreed.

1293 – Beatrice of Castile (d. 1359)

1550 – William Drury, English politician (d. 1590)
1748 – William V, Prince of Orange (d. 1806)
1841 – Oliver Wendell Holmes, Jr., American colonel,
lawyer and jurist (d. 1935)
1856 – Bramwell Booth, English 2nd General of
The Salvation Army (d. 1929)
1910 – Claire Trevor, American actress (d. 2000)

1920 – Douglass Wallop, American author and playwright (d. 1985)
1922 – Cyd Charisse, American actress and dancer (d. 2008)
1930 – Douglas Hurd, English politician,
Secretary of State for Foreign and Commonwealth Affairs

1936 – Sue Ane Langdon, American actress and singer

1942 – Ann Packer, English sprinter, hurdler, and long jumper
1943 – Michael Grade, English businessman
1945 – Micky Dolenz, American singer-songwriter, drummer, and actor
1946 – Randy Meisner, American singer-songwriter and bass player
1948 – Gyles Brandreth, German-English actor,
screenwriter and politician
1948 – Peggy March, American pop singer
1954 – David Wilkie, Sri Lankan-Scottish swimmer
1961 – Camryn Manheim, American actress

1968 – Shawn Mullins, American singer-songwriter
1976 – Freddie Prinze, Jr., American actor, producer, and screenwriter
1981 – Joost Posthuma, Dutch cyclist
1991 – Miriam Bryant, Swedish-Finnish singer-songwriter

2016 – George Martin, English composer, conductor
and producer (b. 1926)

2003 – Adam Faith, English singer (b. 1940)

1993 – Billy Eckstine, American trumpet player (b. 1914)
1961 – Thomas Beecham, English conductor and composer (b. 1879)
1930 – William Howard Taft, American lawyer, jurist, and politician, 27th President of the United States (b. 1857)

1874 – Millard Fillmore, American lawyer and politician,
13th President of the United States (b. 1800)
1844 – Charles XIV John of Sweden (b. 1763)
1702 – William III of England (b. 1650)
1365 – Queen Noguk of Korea
1144 – Pope Celestine II

1010 – Ferdowsi completes his epic poem Shahnameh.

1618 – Johannes Kepler discovers the third law of planetary motion.

1702 – Queen Anne, the younger sister of Mary II, becomes Queen regnant of England, Scotland, and Ireland.

1775 – An anonymous writer, thought by some to be
Thomas Paine, publishes "African Slavery in America", the first article in the American colonies calling for the emancipation of slaves and the abolition of slavery.

1817 – The New York Stock Exchange is founded.

1844 – King Oscar I ascends to the thrones of Sweden and Norway.

1917 – The United States Senate votes to limit filibusters by adopting the cloture rule.

1921 – Spanish Prime Minister Eduardo Dato Iradier is assassinated while exiting the parliament building in Madrid.

1942 – World War II: Imperial Japanese Army forces captured Rangoon, Burma from British.

1957 – Egypt re-opens the Suez Canal after the Suez Crisis.

1971 – The Fight of the Century between Joe Frazier and Muhammad Ali commences. Frazier wins in 15 rounds via unanimous decision.

1974 – Charles de Gaulle Airport opens in Paris, France.

2014 – Malaysia Airlines Flight 370, carrying a total of 239 people, disappears en route from Kuala Lumpur to Beijing.

2017 – The Azure Window, a natural arch on the Maltese island of Gozo, collapsed in stormy weather.
Double Whammy for TV Guide.
Click here to read.

For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 67 of 365:
Well, that is what Rick Edmonds seems to think at and as Mr. Edmonds opines 'there has been plenty of speculation on who might buy Time magazine (and other news titles) from its new parent, lifestyle specialist Meredith.'

The usual suspects of course come to mind, David Pecker at American Media, the brothers Barclay could do a lot worse, and of course there are the brothers Koch always lurking in the background. However, Mr. Edmonds thinks there is a case for Meredith, the current owner to make a go of Time magazine.

'A Time Inc. insider, requesting anonymity,' pointed Mr. Edmonds 'to an indicator suggesting that keeping the combined company whole, with perhaps minor sell-offs, is at least on the radar for Meredith chairman Stephen Lacy.'

Now Mr. Edmonds points out that 'news magazines have never been in Meredith's wheelhouse' which is undoubtedly true, and it is also true that publishers have had to adapt to some pretty weird situations over the past number of years, so the idea is not without merit.

There are lots of reasons for Meredith to sell Time but there are also some good reasons to keep the magazine under its control, after all the magazine has not lasted for nearly 100 years because of luck.

For more, click here.
Game Informer will release its 300th issue with its April 2018 edition. Distribution of the print edition will begin March 9; digital subscribers received their issue on March 3. The April edition will feature five collectible covers and the Top 300 Games of All Time list.

The 27-year-old magazine is also celebrating continued circulation success, with an average circulation of more than 7.5 million monthly paid subscribers and its position as fourth-largest consumer magazine in the U.S., according to the Alliance for Audited Media.

"Not only does our continued success show that magazines are still relevant today but also that they can connect with an audience that is very influential and digitally connected," said Cathy Preston, publisher.

As Game Informer's readers have matured, so has the magazine's content. "The average age of our reader has been steadily increasing - a recent survey of our readers showed that 91 percent are 21 or older," said Rob Borm, associate publisher. "We've evolved our advertising mix to align with that older reader. Advertisers of lifestyle brands that cater to adults are drawn to our audience: primarily males who are career professionals and have interests that go far beyond gaming."

Guided by a talented team of gaming journalists, Game Informer continues to thrive as the authoritative source of video game industry news, both in print and through its digital channels.

"We're excited to share this milestone with our readers, many of whom have been with us from the early days of sharing game tips for Sonic the Hedgehog in our first issue and are now sharing their passion for gaming with their own children," said Andy McNamara, editor-in-chief.

Game Informer is partnering with Fulton Brewery in Minneapolis for a special release of the brewery's 300 Mosaic IPA in conjunction with the 300th issue. To commemorate the 300th issue, limited edition six-packs will feature art inspired by one of the magazine's five collectible covers.
That is putting it mildly because according to Mark Michelson at there is a lot going on.

'One Cenveo creditor' says Mr. Michelson 'filed a motion on Feb. 12 petitioning the New York court that is overseeing the bankruptcy proceedings to appoint an independent examiner to investigate what it claims was “insider dealing-making” by the controlling Cenveo shareholders, officers and directors.' That filing was by Brigade Capital Management but there is more. 'One major Cenveo shareholder also remains critical of its management' and that shareholder based in England is Purico Group who just happened to be Cenveo’s third-largest shareholder. “Robert Burton Sr. and the other members of the executive leadership cover the backs of each other,” Nathu Puri, founder of the conglomerate says - not good.

And, just yesterday notes Mr. Michelson 'an article in the Baltimore Business Journal indicated that Cenveo is closing its Port City Press book and directory printing operation located in nearby Pikesville, Md., as part of its reorganization plan.' For more, and there is lots, click here.

'Vanity Fair’s new editor-in-chief Radhika Jones just picked her first cover for Vanity Fair' scribes Alexandra Steigrad and she says 'the star is almost as unknown as she is.'

The cover star is Lena Waithe who is in a television program called "Master of None"; of which, episodes, we have seen none. As far as we could find, Ms. Waithe has only been on one cover before, Out 100.

“We don’t comment on future covers,” a Vanity Fair spokeswoman said; which may be because they spend so much time commenting on present and past covers - legs and possible rip offs. For more, click here.
'Some advertising-technology companies have cut ties with Newsweek Media Group over concerns about allegedly fake website traffic' report Lara O'Reilly and Lukas I. Alpert at the Wall Street Journal.

This is not good news coming on top of raids by the F.B.I, and staff losses; a story worthy of the magazine itself - which indeed happened. Now, the latest staff to go are some editorial staff in India, for more, click here.

Electrical Contractor magazine has created a new website designed for a faster, more user-friendly visitor experience with a seamless new ad reach.

As the digital partner to its flagship print publication, the magazine's new website eliminates intrusive graphic and text clutter while enabling multichannel advertising across all devices.

Click the cover for the new site.

'Women-focused publisher Bustle is expanding to the U.K.,' says Lucinda Southern at by 'launching a local site and social channels in May. According to the publisher, it will have 10 employees in the U.K. within the next three months, split evenly between editorial and commercial.'

For more, click here.

March 7hh 2018

is the 66th day of the year and there are 299 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
Ireland's Supreme Court has ruled that state protections for unborn babies do not extend beyond the right to life.

Donald Trump's economic adviser Gary Cohn has quit his role in the White House over the president's trade tariffs.

New Look is aiming to shut 60 stores and cut up to 980 jobs as part of a rescue plan.

Gary Oldman's son has defended his father against historical allegations of domestic abuse.

Australia and East Timor have signed a historic treaty on a permanent maritime border in the Timor Sea.

Donald Trump has ridiculed the Academy Awards, suggesting that the ceremony suffered its lowest-ever TV ratings because "we don't have stars anymore". Tom Hanks would have blasted back at the president, but he did not have a script.

Cape Town looks set to avoid "Day Zero" - the day the South African city's taps were due to run dry - after the city's residents drastically cut down their water usage.

Saudi Arabia's Mohammed bin Salman is "not really" a reforming leader and the U.K. should immediately stop selling arms to the country, according to shadow foreign secretary Emily Thornberry.

Prime Minister Theresa May defended Britain's links to defense and security ally Saudi Arabia in parliament on Wednesday, saying cooperation had helped save the lives of hundreds of people.

Meanwhile, Saudi Crown Prince Mohammed bin Salman met Britain's Queen Elizabeth for lunch at the start of a high profile visit to London.
(Don't you love the one-bar fire in the fireplace!)

Britain said on Wednesday that investigators now knew more about a mystery substance that struck down a former Russian double agent and his daughter in Salisbury, in a case that threatens to further damage already strained ties with Moscow.

The United Nations human rights chief said on Wednesday that he strongly suspected that "acts of genocide" may have taken place against Muslim Rohingyas in Myanmar's northern Rakhine state since August.

The Mississippi state Senate has passed a bill that would
ban abortions after 15 weeks - a move that would give it the strictest limits in the U.S.

India has banned Tibetans from holding a rally with the Dalai Lama in New Delhi this month to mark the 60th anniversary of a failed uprising against Chinese rule, officials said on Wednesday, as it tries to improve fraught ties with China.

Media mogul Oprah Winfrey sold a portion of her holdings in Weight Watchers International Inc, the former talk show host's production company Harpo Inc said on Tuesday - but we bet she still loves bread!

Cynthia Nixon, a liberal activist and a star of the hit television series "Sex and the City," is considering a run for governor of New York, challenging incumbent Andrew Cuomo in the Democratic primary, NY1 television said on Tuesday, citing unidentified sources.

The man accused of stealing Frances McDormand's best actress Oscar from a lavish Academy Awards after-party in Hollywood has been charged with felony theft, the Los Angeles County District Attorney said on Tuesday.

The E.U. has condemned U.S. plans for tough tariffs on steel and aluminum imports, saying they jeopardize European jobs. EU trade commissioner Cecilia Malmstrom set out plans to retaliate against the proposed U.S. tariffs on bourbon, peanut butter, cranberries, steel and orange juice. The orange juice will put the squeeze on the U.S. government, unless they are taking the pith.

Hit hip-hop musical Hamilton has made Olivier awards history by receiving a record 13 nominations.

1437 – Anna of Saxony, Electress of Brandenburg (d. 1512)
1556 – Guillaume du Vair, French lawyer and author (d. 1621)
1837 – Henry Draper, American physician and astronomer (d. 1882)

1885 – John Tovey, 1st Baron Tovey, English admiral (d. 1971)
1902 – Heinz Rühmann, German actor (d. 1994)
1934 – Willard Scott, American television personality and actor

1940 – Daniel J. Travanti, American actor
1942 – Tammy Faye Messner, American evangelist, television personality and talk show host (d. 2007)
1944 – Ranulph Fiennes, English soldier and explorer
1947 – Helen Eadie, Scottish politician (d. 2013)

1954 – Eva Brunne, Swedish bishop
1955 – Tommy Kramer, American football player
1956 – Bryan Cranston, American actor, director, and producer
1959 – Donna Murphy, American actress and singer
1970 – Rachel Weisz, English-American actress and producer

1971 – Peter Sarsgaard, American actor
1983 – Taylor Tankersley, American baseball player

2013 – Claude King, American singer-songwriter
and guitarist (b. 1923)

2004 – Paul Winfield, American actor (b. 1941)

1999 – Stanley Kubrick, American director, producer
and screenwriter (b. 1928)
1986 – Jacob K. Javits, American colonel and politician,
58th New York State Attorney General (b. 1904)
1967 – Alice B. Toklas, American writer (b. 1877)
1724 – Pope Innocent XIII (b. 1655)
413 – Heraclianus, Roman politician and failed usurper
161 – Antoninus Pius, Roman emperor (b. 86)

161 – Emperor Antoninus Pius dies and is succeeded by his adoptive sons Marcus Aurelius and Lucius Verus.

321 – Emperor Constantine I decrees that the 'dies Solis Invicti' (sun-day) is the day of rest in the Empire.

1814 – Emperor Napoleon I of France wins the Battle of Craonne.

1850 – Senator Daniel Webster gives his "Seventh of March"
speech endorsing the Compromise of 1850 in order to prevent a possible civil war.

1900 – The German liner SS Kaiser Wilhelm der Grosse becomes the first ship to send wireless signals to shore.

1902 – Second Boer War: Boers, led by Koos de la Rey,
inflict the biggest defeat upon the British since the beginning of the war, at Tweebosch.

1945 – World War II: American troops seize the Ludendorff Bridge over the Rhine river at Remagen.

1965 – Bloody Sunday: A group of 600 civil rights marchers is brutally attacked by state and local police in Selma, Alabama.

1986 – Challenger Disaster: Divers from the USS Preserver locate the crew cabin of Challenger on the ocean floor.

2007 – The British House of Commons votes to make the upper chamber, the House of Lords, 100% elected.

2009 – The Real Irish Republican Army kills two British
soldiers and injures two other soldiers and two civilians at Massereene Barracks, the first British military deaths in Northern Ireland since the end of The Troubles.
Double Whammy for TV Guide.
Click here to read.

For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 66 of 365: Teacher's Day (Albania); Liberation of Sulaymaniyah (Iraqi Kurdistan).

It has been announced today that the New Musical Express is to cease printing this coming Friday.

'The publication' says Alix Culbertson at Sky News 'is going to focus on its online offering instead, and plans to launch "several digital services" to expand its audience' - in other words, it will be a web site.

For many, for so long, the New Musical Express was the "bible" of the music world in the United Kingdom. There were other newspapers and magazines of course, but the one with the most respect from the music "biz" was the N.M.E.

Sadly, 'N.M.E... became a free weekly publication in 2015 - and was handed out at train stations, universities and shops across the U.K.' notes Ms. Culbertson, and for more, click here.
'The upheaval at Newsweek Media Group continues' says Keith J. Kelly at the New York Post. Firstly, 'Maria G. Valdez, the managing editor of its Latin Times, has been laid off' says Mr. Kelly as well as other staff members.

The reason for the layoff could be because 'two digital-only news sites owned by [Newsweek Media Group] — Latin Times and Medical Daily — have been closed down.'

There is also staff "restructuring" going on 'that seems to be aimed at shoring up its listing flagship publications — Newsweek and International Business Times' says Mr. Kelly and for more on this, click here.
Andrew Harper magazine is 'building a new business model' turning the 'print-centric luxury travel publication... into a digital-first brand.' Crista Bailey, according to Sara Guaglione at is making the changes which 'she likens it to “turning a cruise ship around”.'

Meanwhile over at Condé Nast Traveler the staff there have not been backward in coming forward and are also making changes, indeed 'a “brand new product”' says 'Pilar Guzmán, who did a web site refresh shortly after she took over CNT in 2013' says Kara Bloomgarden-Smoke at

With all this change can a move to digital only be far behind - just asking!

'Bloomberg editor in chief John Micklethwait announced a new policy' says Chris Roush at Talking Biz News and it deals with 'outside speaking engagements for Bloomberg journalists as an expansion of the newsroom’s efforts to promote gender equality and diversity. The new policy requires that at least one woman be on a panel in order for Bloomberg journalists to participate.'

For more, click here.

For some reason it comes as no surprise that 70% of The Economist's subscriber base is mail, but says Lucinda Southern at 'The Economist is targeting an underrepresented demographic in its audience: women.'

"In the past, The Economist has taken a didactic and authoritative approach," said Marina Haydn, evp of circulation and retail marketing at The Economist. However notes Ms. Southern Ms. Haydn says The Economist "want to be more open, inviting and welcoming when engaging with prospects in general."

This coming from the magazine, newspaper, call it what you will, that was giving away coffee pooped from posh cats a few years ago - but, and here is the important thing, it is The Economist, and The Economist spends a great deal of time and effort in getting it right. For more, click here.
Penske Media has announced the acquisition of SheKnows Media, a leading women's lifestyle digital media company with 79 million unique visitors per month (comScore, Jan 2018) and whose owned and operated brands include, BlogHer, StyleCaster and HelloFlo.

Is SheKnows Media thrilled to be a part of Penske Media you may ask - "We are thrilled to join PMC to accomplish our goal of building out the SheKnows brands and further engaging our more than 300 million social followers," said SheKnows Media CEO Philippe Guelton. Now you know - thrilling or what!

Philippe Guelton will continue in his current role as SheKnows Media's Chief Executive Officer and Samantha Skey will continue in her current role of President and Chief Revenue Officer - and the cost of the deal - financial terms of the deal were not disclosed.
The Athletic Raises
$20M To Expand Sports Subscription Service.

'The weekend just passed' says Denis Hurley at the Evening Echo in Ireland 'was probably a first for many of us – the first time in living memory that a whole GAA fixture-list was wiped out.' Two things you need to know: 1) there was a great deal of snow in Ireland last weekend and 2) G.A.A. is the Gaelic Athletic Association an Irish international amateur sporting and cultural organization.

Says Mr, Hurley 'something we've always lamented is the lack of an enduring, high-quality GAA magazine and despite there being magazines devoted to sports, he wants one for the G.A.A. There have been some titles close to getting Mr. Hurley to his heart's desire - 'High Ball has probably come closest to getting the mix right in the modern era' he says but 'always seemed to be a bit short on quality content, while the GPA-backed Cúlsport had potential but didn't have staying power.'

We have an idea Mr. Hurley, give Jay Penske a call, we think he would interested. Ádh mór! For more, cliceáil anseo.
'Music and arts magazine Limelight has been thrown a lifeline after new owner, Limelight Arts Media, purchased the title for an undisclosed price' reports Paul Wallbank at Mumbrella down under.

One of the magazine's advertisers Robert Veel came to the rescue along with 'actuary Bruce Watson' says Mr. Wallbank.

The previous owner 'Andrew Batt-Rawden revealed his company was skirting liquidation early last month' says Mr. Wallbank, told Robert Veel as a valued advertiser "and that gave us the idea to look at the purchase." Nice story, let's hope it succeeds. For more, click here.

March 6th 2018

is the 65th day of the year and there are 300 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
Kim Jong Un is willing to give up nuclear weapons if the security of his regime is guaranteed, says South Korea, after he reportedly said it was the last wish of his father.

America's National Rifle Association has warned celebrities and media outlets calling for increased gun control that their "time is running out". N.R.A. spokeswoman Dana Loesch, a radio host famous for her support of the Second Amendment, addressed her video to "every lying member of the media, to every Hollywood phony, to the role model athletes who use their free speech to alter and undermine what our flag represents".

Former ESPN presenter Adrienne Lawrence has sued the sports network, saying it has a misogynistic and predatory culture and her contract was not renewed after she complained about sexual harassment by a male anchor.

A Russian military plane has crashed in Syria killing 26 passengers and six crew members, the defence ministry says.

France plans to fix the legal age of sexual consent as 15, so an adult having sex with someone younger than that will be considered rape.

Emma Watson has responded to widespread mockery of her Oscars tattoo by saying it is a fake.

A man has been arrested for allegedly stealing Frances McDormand's Best Actress Oscar. Los Angeles Police Department said Terry Bryant, 47, had been arrested on suspicion of felony grand theft.

Florida's Republican-controlled Senate has taken
tentative steps towards gun control following the recent high school massacre in the state.

Ticket holders are demanding a refund after a Brighton cheese festival ran out of... cheese.

A woman has been found stabbed to death in London while her husband and sons were found dead in Sussex, police say.

Britain threatened on Tuesday to pull out of the soccer World Cup in Russia if Moscow was shown to be behind the mysterious illness that struck down a Russian former double agent convicted of betraying dozens of spies to British intelligence.

Sri Lanka declared a nationwide state of emergency for 10 days on Tuesday to stop the spread of communal violence, a government spokesman said, after clashes erupted between majority Buddhists and members of the minority Muslim community.

Twenty-one migrants were missing and probably drowned after a rubber dinghy and a wooden boat set off from Libya for Italy and had to be rescued, the International Organization for Migration said on Tuesday.

Former BBC Breakfast presenter Bill Turnbull has revealed he has been diagnosed with prostate cancer.

Sam Nunberg, former Trump aide, has stunned Washington with an extraordinary round of media interviews in response to a subpoena from the inquiry looking into alleged Russian election meddling.

Several southern African states have banned processed meat from South Africa after it said it had identified the source of a food poisoning outbreak. The government blamed the sausage known as polony for the listeria poisoning that has killed 180 people.

The 2018 Oscars Awards ceremony attracted its smallest recorded U.S. television audience.

1340 – John of Gaunt (d. 1399)
1405 – John II of Castile (d. 1454)
1475 – Michelangelo, Italian painter and sculptor (d. 1564)
1619 – Cyrano de Bergerac, French author and playwright (d. 1655)
1817 – Princess Clémentine of Orléans (d. 1907)
1870 – Oscar Straus, Viennese composer and conductor (d. 1954)
1906 – Lou Costello, American actor and comedian (d. 1959)

1917 – Frankie Howerd, English comedian (d. 1992)
1920 – Lewis Gilbert, English director, producer
and screenwriter (d. 2018)
1926 – Ann Curtis, American swimmer (d. 2012)
1929 – David Sheppard, English cricketer and bishop (d. 2005)
1937 – Valentina Tereshkova, Russian general, pilot, and astronaut

1940 – Joanna Miles, French-born American actress
1942 – Ben Murphy, American Actor
1947 – Kiki Dee, English singer-songwriter

1963 – D. L. Hughley, American actor, producer, and screenwriter

1966 – Alan Davies, English comedian, actor and screenwriter
1967 – Julio Bocca, Argentinian ballet dancer and director
1967 – Connie Britton, American actress
1967 – Shuler Hensley, American actor and singer
1968 – Moira Kelly, American actress and director
1977 – Shabani Nonda, DR Congolese footballer
1988 – Agnes Carlsson, Swedish singer

2016 – Nancy Reagan, American actress,
42nd First Lady of the United States (b. 1921)

2005 – Teresa Wright, American actress (b. 1918)

2005 – Tommy Vance, English radio host (b. 1943)
1986 – Georgia O'Keeffe, American painter (b. 1887)
1982 – Ayn Rand, Russian-American philosopher,
author and playwright (b. 1905)
1961 – George Formby, English singer-songwriter and actor (b. 1904)
1836 – James Bonham, lawyer and soldier (b. 1807)
1836 – James Bowie, colonel (b. 1796)
1836 – Davy Crockett, soldier and politician (b. 1786)
1836 – William B. Travis, lieutenant colonel and lawyer (b. 1809)

845 – Execution of the 42 Martyrs of Amorium at Samarra.

1521 – Ferdinand Magellan arrives at Guam.

1788 – The First Fleet arrives at Norfolk Island in order to found a convict settlement.

1834 – York, Upper Canada, is incorporated as Toronto.

1882 – The Serbian kingdom is re-founded.

1921 – Portuguese Communist Party is founded as the Portuguese Section of the Communist International.

1957 – Ghana becomes the first Sub-Saharan country to gain independence from the British.

1964 – Constantine II becomes King of Greece.

1968 – Three rebels are executed by Rhodesia, the first executions since UDI, prompting international condemnation.

1984 – In the United Kingdom, a walkout at Cortonwood Colliery in Brampton Bierlow signals the start of a strike that lasted almost a year and involved the majority [but never all] of the country's miners.

1987 – The British ferry MS Herald of Free Enterprise capsizes in about 90 seconds, killing 193.

1988 – Three Provisional Irish Republican Army volunteers are shot dead by the SAS in Gibraltar in Operation Flavius.

2008 – A suicide bomber kills 68 people (including first responders) in Baghdad on the same day that a gunman kills eight students in Jerusalem.
Double Whammy for TV Guide.
Click here to read.

For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 65 of 365:
Once the acquisition of Northern and Shell has been done and dusted, Trinity Mirror is to change its name from Trinity Mirror to Reach.

Reports Mark Sweney at The Guardian 'the chief executive, Simon Fox, said the new name encapsulated the reach its newspaper titles had with readers in print and digital' which is probably the same reason Reach toothbrushes chose their name because their brushes reach other parts of the mouth other toothbrushes cannot reach.

Notes Mr. Sweney, 'Fox’s pay packet swelled by 19% to £893,000 last year, thanks to almost £300,000 in bonuses and awards.' Not being nasty or anything, but for £893,000 we would have thought. Mr. Fox could have come up with a better name than a toothbrush. For more, click here.

Kate Reardon who was editor of Tatler until late last year is to be the editor of Luxx.
The magazine is produced quarterly and is a weekend supplement to the U.K.'s Saturday Times. She will be taking over from Jeremy Langmead and the job will be part-time to allow time for other projects.
Google purchased Zagat for $151,000,000 back in September 2011 and now it is selling to The Infatuation, a company that claims it can "find the perfect restaurant for every situation."

Chris Stang, The Infatuation’s Co-Founder and Chief Executive Officer said "we’re thrilled by this opportunity to acquire such a pioneering and trusted restaurant guide as Zagat."

'The Infatuation and Zagat will operate as two distinct brands' says 'with individual platforms, and distinct purposes and points of view.' Zagat was founded in 1979 by Tim and Nina Zagat and The Infatuation was launched in 2009, by its founders Chris Stang and Andrew Steinthal. For more, click here.

The Magic Wand Behind Bonnier’s Secret Of Creating Better Quality Content With Less Workforce.

The Mr. Magazine™ Interview With Eric Zinczenko, CEO, Bonnier Corporation.
Rates Top Magazines With Largest Monthly Audiences Cross-Platform.
'Jimmy Pitaro, who for the past two years has served as chairman of the Walt Disney Co.'s Consumer Products and Interactive Media group, has been named president of ESPN and co-chair of Disney Media Networks' says Anthony Crupi at

He replaced John Skipper who resigned at the end of last year. For more, click here.

How Seventeen is Using Snapchat to Give Young Activists a Voice.

March 5th 2018

is the 64th day of the year and there are 301 days remaining until the end of the year.


London, England

New York, U.S.A.
Sydney, Australia
Dozens of trucks carrying humanitarian aid to civilians have arrived in eastern Ghouta without life-saving medical items after Syrian government officials stripped them of trauma kits and surgical supplies.

Donald Trump appears to have rejected Theresa May's
appeal over his plan to impose tariffs on steel and aluminum imports into the U.S.

Thousands of dead starfish and other sea creatures have been found on British beaches following a week of snow.

Italy's euroskeptic League claimed the right to lead a new government on Monday, telling investors they should have no fear of it taking office after an inconclusive election gave its center-right alliance the largest bloc of votes. Matteo Renzi, the head of Italy's Democratic Party, which suffered significant losses the national election, has decided to resign, the Italian news agency Ansa said on Monday.

The annual Academy Awards were handed out yesterday in Los Angeles, winners include: Gary Oldman, Frances McDormand, The Shape Of Water, Guillermo del Toro, Allison Janney, Roger Deakins, Call Me By Your Name, Sam Rockwell and Get Out.

A drunk Uber user was hit with a $1,635 bill after falling asleep and embarking on a 300-mile journey across three states.

China said on Monday that it would never tolerate any separatist schemes for self-ruled Taiwan and would safeguard China's territorial integrity with the aim of "reunification" with an island it considers its sacred territory.

Late-running buses in Swansea, Wales, will be able to make up time because they have been fixed with trackers which will tell traffic lights to turn green.

Homes across the U.K. are facing water supply problems - with thousands of people in Wales and south-east England urged to use as little as possible. (You'd think with all that snow...)

David Ogden Stiers, known for his role as Major Charles Emerson Winchester III in the TV comedy series "M*A*S*H," has died; he was aged 75.

 Sir Roger Bannister, the first person to run a mile in under four minutes, has died at the age of 88.

Comedian Bill Cosby is due to appear in a Pennsylvania court on Monday for a hearing about whether to allow testimony at his retrial on sexual misconduct charges from 19 other women who have made similar accusations against him.

A South Korean delegation met North Korean leader Kim Jong Un on Monday, a South Korean official said, after arriving in the North on a visit aimed at encouraging North Korea and the United States to talk.

U.S. President Donald Trump and Israeli Prime Minister Benjamin Netanyahu hold talks on Monday that offer a chance to project a common front against Iran but are expected to do little to advance seemingly stalled Israeli-Palestinian peace prospects.

Levi jeans and bourbon could be hit with a 25% import tax by the European Union if President Donald Trump imposes tariffs on European steel and aluminum.

Sales of energy drinks to children under 16 have been banned
in most major U.K. supermarkets, amid concerns about high levels of sugar and caffeine.

1133 – Henry II of England (d. 1189)

1324 – David II of Scotland (d. 1371)
1326 – Louis I of Hungary (d. 1382)
1637 – Jan van der Heyden, Dutch painter and engineer (d. 1712)
1713 – Edward Cornwallis, English general and politician,
Governor of Gibraltar (d. 1776)
1723 – Princess Mary of Great Britain (d. 1773)
1874 – Henry Travers, English-American actor (d. 1965)

1922 – James Noble, American actor (d. 2016)
1927 – Jack Cassidy, American actor and singer (d. 1976)
1935 – Paul Sand, American actor
1936 – Canaan Banana, Zimbabwean minister and politician,
1st President of Zimbabwe (d. 2003)
1936 – Dean Stockwell, American actor
1939 – Samantha Eggar, English actress

1946 – Murray Head, English actor and singer
1952 – Alan Clark, English keyboard player
1953 – Katarina Frostenson, Swedish poet and author
1954 – Marsha Warfield, American actress
1963 – Joel Osteen, American pastor, author, and television host
1974 – Eva Mendes, American model and actress
1987 – Anna Chakvetadze, Russian tennis player

2015 – Edward Egan, American cardinal (b. 1932)

2005 – David Sheppard, English cricketer and bishop (b. 1929)
1990 – Gary Merrill, American actor and director (b. 1915)

1984 – William Powell, American actor (b. 1892)
1982 – John Belushi, American actor (b. 1949)
1944 – Max Jacob, French poet and author (b. 1876)
1895 – Sir Henry Rawlinson, 1st Baronet,
English general and scholar (b. 1810)
1778 – Thomas Arne, English composer and educator (b. 1710)

824 – Suppo I, Frankish nobleman
254 – Pope Lucius I (b. 200)

363 – Roman Emperor Julian moves from Antioch with an army of 90,000 to attack the Sasanian Empire, in a campaign which would bring about his own death.

1496 – King Henry VII of England issues letters patent to John Cabot and his sons, authorizing them to explore unknown lands.

1770 – Boston Massacre: Five Americans, including Crispus Attucks, are fatally shot by British troops in an event that would contribute to the outbreak of the American Revolutionary War (also known as the American War of Independence) five years later.

1850 – The Britannia Bridge across the Menai Strait between the island of Anglesey and the mainland of Wales is opened.

1933 – Great Depression: President Franklin D. Roosevelt declares a "bank holiday", closing all U.S. banks and freezing all financial transactions.

1943 – First Flight of the Gloster Meteor, Britain's first
combat jet aircraft.

1946 – Cold War: Winston Churchill coins the phrase "Iron Curtain" in his speech at Westminster College, Missouri.

1963 – American country music stars Patsy Cline, Hawkshaw Hawkins, Cowboy Copas and their pilot Randy Hughes are killed in a plane crash in Camden, Tennessee.

2003 – In Haifa, 17 Israeli civilians are killed in the Haifa bus 37 suicide bombing.

2012 – Tropical Storm Irina kills over 75 as it passes through Madagascar.
Double Whammy for TV Guide.
Click here to read.

For previous 'Straight Talk' articles, click here. publishes cartoons from time to time; to check out some of the best, click here.

Day 64 of 365:
'Two days after getting booted as editorial page editor of The [Bergen] Record and Herald News for reportedly soliciting a job with a top state Democratic politician' scribes Keith J. Kelly at the New York Post, the editor in questions said 'he had, indeed, accepted the job.'

The editor concerned is Alfred Doblin and he is “excited about joining [New Jersey] Sen. Steve Sweeney’s team, it’s an unexpected opportunity” he said in a tweet. For more, click here.

Four Magazines Share Top Rank in Latest Readership Study
Publisher Yvonne Bauer is completing the restructuring process of the Executive Board of the Bauer Media Group by taking on Veit Dengler. Yvonne Bauer: “I look forward to working with Veit Dengler. He is a multifaceted and internationally experienced top manager who can optimally complement the Executive Board with his experience and create new opportunities in our markets. The dynamism with which he has executed projects previously in his career is a genuine plus for our company, particularly in light of the development of new business. Now we are perfectly positioned in the Executive Board to take on challenges in coming years, which I look forward to facing. I’m convinced that, with the new management team, we will be able to demonstrate even better that we are a broad and internationally active player.”

Veit Dengler has held various top positions throughout his international career, including at McKinsey and Dell. Most recently, as CEO of the Switzerland-based NZZ Media Group, he was responsible for the company’s strategic realignment.

With the appointment of Veit Dengler, publisher Yvonne Bauer is continuing with the restructuring of the Executive Board, which began in September 2017, and is thus particularly supporting the global alignment of the media company. The Bauer Media Group has significantly expanded its international activities under Yvonne Bauer and today earns two-thirds of the company’s turnover abroad.

In addition to Yvonne Bauer, the Group’s Executive Board has consisted of Jörg Hausendorf since 2013, Witold Wozniak since 2015 and Harald Jessen since 2017, and now from April 2018 Veit Dengler.


Last week the Postal Regulatory Commission announced proposed increases in mail costs which could effectively increase the cost of periodicals class mail by 40% over the next five years. Needless to say, this has not gone down with publishers and Tom Harty the head honcho at Meredith posted a letter in the comments. (See below.)

'Last Thursday,' says Melynda Fuller at 'the Association of Magazine Media, the Alliance of Nonprofit Mailers, the Association for Postal Commerce (PostCom), Idealliance and the American Catalog Mailers Association publicly denounced an upcoming 10-year review proposal that would cut away at one of the cornerstones of the Postal Accountability and Enhancement Act.' For more on this, click here.


'Blue Ant Media of Toronto has announced the acquisition of Australian Geographic magazine from Bauer Media' says

'Australian Geographic is a bi-monthly quality magazine that celebrates the very best of Australia’s nature, culture, people and places. It is renowned for its photography, maps and stories that cover Australian life, natural history, adventure, science, culture, innovation and travel. With more than 40,000 subscribers, significant newsstand sales and a readership of over 540,000, it is one of Australia’s top ten paid magazines.'

For more, click here.

To be added to the weekly alert, complete the form below. Or click here to send an email.

Content marketing specialists know there is a great return on investments especially when teamed up with a quality telemarketing... Ronen Ben-Dror explores some options. Click here to read.

Native advertising is here to stay, probably. It is a good thing, possibly. So why can't Glen Martin decide whether he likes native or not? Click here to read.

We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.

Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.

The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....

Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,

Publishers need to address the USPS's suggested increase before it is too late. Click here to read,

Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....

How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....

When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...

5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....

To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.

Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.

Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....

For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....

To be added to the weekly alert, complete the form below. Or click here to send an email.

Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.

Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!

How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....

While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!

Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....

Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.

Enjoy and benefit from this exclusive article for written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.

Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!

Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....

An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....

Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....

On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....



WWD does good email subscription promotions.  This one is hard to resist.  It’s got a good subject line – “URGENT:  Prices Going up in July.  Lock in Lower Rate Today”.  The email subject line is just like envelope teaser copy – it has to pull prospects into the promotion and this one accomplishes the mission.

The copy and design is clean, colorful and loaded with benefits – the biggest of course is “Beat the prince increase!  Last chance for Current Rate”.

And, if you order with this offer, you can also save 20% on the 6 month online access price and pay only $59.  It looks as if this might actually be a last chance.  And, it’s always good to think a last chance offer might actually be a last chance for something.  This offer was overused in mail efforts – but you don’t see it as often in email. The offer is used to good effect here.

There’s a prominent Subscribe button to make ordering easy.  Following that is a picture of the web site and arrows that call out the features of the site.  Clearly, WWD offers a lot for the money.  And as subscription promotions are all about the offer, this is a winner. To see a larger version of the offer, click here.

This TV Guide gift effort is colorful and loaded with smart ideas – a two for one offer, special donor renewal price, holiday gift cards, multiple premiums and a reply-by date to move prospects along.

This is a very good email offer for a subscription to the print edition of WWD.  There is a lot to recommend the creative.  First, the email looks the way you expect WWD to look – smart, elegant and intriguing.

Second, the copy is filled with proven direct marketing technique.  The headline says “Summer Special for Industry Insiders” and that’s an appeal to the recipient’s ego.  It’s very flattering to be considered an industry insider and to be recognized as such by an industry leader such as WWD is even more appealing.  If done correctly, flattering prospects is a smart move.

There is a very strong subscription offer being made and the email leads with that offer – a 34% price saving on a six month subscription.  Offers drive promotions and it’s important as a marketer to remember that fact. 

You can’t miss the call to action – a GET IT NOW button to order coupled with a prominent respond by date.  This technique generally moves prospects along to order as it creates a fear of missing out.  Direct marketers have used reply by dates for years and years in mailed offers.

There are also benefits offered in addition to the special subscription price – more content, a new, bolder look and “extras” such as daily email of top stories and three issues of Beauty Inc.

This email offer uses smart direct marketing technique developed through many years of print campaign testing and marries it to the immediacy of email.  It’s difficult to ask for more.

We recently received an interesting direct mail package offering a subscription to House Beautiful magazine.  It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.

I can get all the digital elements my little heart desires and access to Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.

Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.

We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.

To view larger size, click on the above image.
Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.

To view larger size, click on the above image.
A reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

To view larger size, click on the above image.

A reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

To view larger size, click on the above image.

Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.

Click on the image above for a larger version.