Useful, accessible information on circulation and audience development for magazine publishing professionals.


April 5th 2018

is the 95th day of the year and there are 270 days remaining until the end of the year.

 












London, England

New York, U.S.A.
Sydney, Australia

TODAY'S NEWS HEADLINES:
An M.P. whose constituency has seen four people killed since Christmas amid a spike in London violence has attacked the Government for failing to take action.

Donald Trump has signed a proclamation directing
National Guard troops to the southwest US border to combat illegal Mexican immigration.

A Rajasthan court jailed Bollywood star Salman Khan for five years for poaching on Thursday, lawyers said, a sentence likely to derail the career of one of the country's most popular actors.


Dozens of calls have been made to police in Ohio after residents reported an invasion of "zombie" raccoons. Officers in the city of Youngstown are investigating reports of the animals acting strangely in the daytime.

British dramas The Crown, Line Of Duty and Black Mirror lead the nominations for this year's TV B.A.F.T.A.s. Other nominations are: Handmaid's Tale; Feud: Bette and Joan; Thandie Newton, Graham Norton; Ant and Dec's Saturday Night and Sandi Toksvig.

It is "reasonable to expect" that potentially every Facebook user has had their information scraped, Mark Zuckerberg has warned.

The United States plans to sanction Russian oligarchs this week under a law targeting Moscow for meddling in the 2016 U.S. election, sources familiar with the matter said on Wednesday, in what could be the most aggressive move so far against Russia's business elite.

Italian President Sergio Mattarella faced an uphill task trying
to put together a new government on Thursday, with center-right parties split on their priorities and the center-left vowing to head
into opposition.

Prince Charles and Mrs. Prince Charles have been hit by a wave of fury since touching down on Aussie soil for the ceremony on the Gold Coast in Queensland. Among the comments were “could Charles and Camilla look any less interested?” and “Prince Charles and Camilla are like ‘I’m a celebrity get me out of here’”.


Russian Railways has been named as an official sponsor of the 2018 World Cup, which is being held in the country in June and July, global soccer body FIFA said on Thursday.

German Chancellor Angela Merkel plans to visit U.S. President Donald Trump on April 27th, just before the expiry of an exemption for the European Union from U.S. import duties on steel and aluminum, mass-selling daily Bild reported on Thursday.

Four people were killed on Thursday in a shooting at the Osmangazi University in Turkey's northwestern province of Eskisehir, the state-run Anadolu news agency said.

Thousands of supporters of former South African president Jacob Zuma are expected to march to the Durban High Court on Friday, where Zuma will face corruption charges related to a decades-old arms deal.

The losing candidate in Sierra Leone's presidential election, Samura Kamara, said the voting was marred by fraud and he plans to launch a legal challenge to the result.

Country music legend Kenny Rogers has scrapped the remainder of his farewell tour on doctor's orders.

Bahrain says a newly-discovered oil field contains up to 80bn barrels of tight (or shale) oil, dwarfing the Gulf island kingdom's current reserves.

U.S. officials say President Trump has been persuaded not to pull the military out of Syria immediately, despite his declaration last week that the U.S. would "be coming out of Syria very soon".

Women who rushed to perform first aid on a man who collapsed in a sumo ring in Japan were ordered by a referee to leave the ring, because females are banned from the space. The ring is regarded as sacred and women, traditionally seen as "impure", are forbidden from entering.


BORN TODAY:
1315 – James III of Majorca (d. 1349)
1549 – Princess Elizabeth of Sweden, (d. 1597)

1769 – Sir Thomas Hardy, 1st Baronet, English
admiral and great kisser (d. 1839)
1795 – Henry Havelock, British general (d. 1857)
1857 – Alexander of Battenberg (d. 1893)
1863 – Princess Victoria of Hesse and by Rhine (d. 1950)

1900 – Spencer Tracy, American actor (d. 1967)

1908 – Bette Davis, American actress (d. 1989)
1912 – Bill Roberts, English sprinter and soldier (d. 2001)
1916 – Gregory Peck, American actor, political
activist and producer (d. 2003)
1920 – Arthur Hailey, English-Canadian soldier and author (d. 2004)
1927 – Thanin Kraivichien, Thai lawyer and politician

1929 – Nigel Hawthorne, English actor and producer (d. 2001)
1929 – Joe Meek, English songwriter and producer (d. 1967)
1933 – Frank Gorshin, American actor (d. 2005)
1937 – Colin Powell, American general and politician,
65th United States Secretary of State

1941 – Michael Moriarty, American-Canadian actor

1946 – Jane Asher, English actress
1950 – Ann C. Crispin, American writer (d. 2013)
1961 – Anna Caterina Antonacci, Italian soprano
1965 – Elizabeth McIntyre, American freestyle skier
1971 – Victoria Hamilton, English actress
1973 – Pharrell Williams, American singer-songwriter, rapper, producer, and fashion designer
1979 – Imany, French singer

DIED TODAY:
2009 – I. J. Good, British mathematician (b. 1916)
2006 – Gene Pitney, American singer-songwriter (b. 1941)

1998 – Cozy Powell, English drummer (b. 1947)
1976 – Howard Hughes, American pilot,
engineer and director (b. 1905)

1970 – Louisa Bolus, South African botanist and taxonomist (b. 1877)
1954 – Princess Märtha of Sweden, (b. 1901)

1928 – Roy Kilner, English cricketer and soldier (b. 1890)
1852 – Prince Felix of Schwarzenberg, (b. 1800)
1765 – Edward Young, English poet and author (b. 1683)
1697 – Charles XI, king of Sweden (b. 1655)

TODAY IN HISTORY:
823 – Lothair I is crowned King of Italy by Pope Paschal I.

1566 – Two-hundred Dutch noblemen, led by Hendrick van Brederode, force themselves into the presence of Margaret of Parma and present the Petition of Compromise, denouncing the Spanish Inquisition in the Seventeen Provinces.

1614 – In Virginia, Native American Pocahontas marries English colonist John Rolfe.

1621 – The Mayflower sets sail from Plymouth, Massachusetts on a return trip to England.

1722 – The Dutch explorer Jacob Roggeveen discovers Easter Island.

1792 – United States President George Washington
exercises his authority to veto a bill, the first time this power is
used in the United States.

1862 – American Civil War: The Battle of Yorktown begins.

1904 – The first international rugby league match is played between England and an Other Nationalities team (Welsh & Scottish players) in Central Park, Wigan, England.

1932 – Dominion of Newfoundland: Ten thousand rioters seize the Colonial Building leading to the end of self-government.

1933 – U.S. President Franklin D. Roosevelt signs two executive orders: 6101 to establish the Civilian Conservation Corps, and 6102 "forbidding the Hoarding of Gold Coin, Gold Bullion, and Gold Certificates" by U.S. citizens.

1943 – World War II: American bomber aircraft accidentally cause more than 900 civilian deaths, including 209 children, and 1,300 wounded among the civilian population of the Belgian town of Mortsel. Their target was the Erla factory one kilometer from the residential area hit.

1944 – World War II: Two hundred seventy inhabitants of the Greek town of Kleisoura are executed by the Germans.

1949 – A fire in a hospital in Effingham, Illinois, kills 77 people and leads to nationwide fire code improvements in the United States.

1956 – In Sri Lanka, the Mahajana Eksath Peramuna win the general elections in a landslide and S. W. R. D. Bandaranaike is sworn in as the Prime Minister of Ceylon.

1957 – In India, Communists win the first elections in united Kerala and E. M. S. Namboodiripad is sworn in as the first Chief Minister.

1986 – Three people are killed in the bombing of the La Belle discotheque in West Berlin, Germany.

1999 – Two Libyans suspected of bringing down Pan Am Flight 103 in 1988 are handed over for eventual trial in the Netherlands.

AND ANOTHER THING!
HELP! I had a dream about The Beatles.
Click here to read.

For previous 'And Another Thing' articles, click here.

LATEST STRAIGHT TALK
Elaine takes a look at a magalog.
Click here to read.

For previous 'Straight Talk' articles, click here.
CircSpot.com publishes cartoons from time to time; to check out some of the best, click here.

Day 94 of 365: Children's Day (Palestinian territories); Sikmogil (South Korea).
AND ANOTHER THING!



Last night I had a strange dream about The Beatles and when I woke this morning I felt as if it had been a hard day’s night. I left for the supermarket and I saw my friend and called out “hey Jude” do you want to know a secret but he was talking to his friend Michelle, who we call ding-dong because she has a bell.

He asked Michelle where she was living now. She had moved from her yellow submarine a few weeks ago and was just about to tell him when her dog acted up and she yelled “Johnny, be good!” and all of this happened because some fool on the hill yelled out. It was Julia who was just finishing her morning constitutional down the long and winding road.

I walked with her a bit and Julia was complaining because as she walked past the high rise she had looked up and saw Lucy in the sky with diamond’s latest album hanging out on the balcony with their nasty neighbor mean Mr. Mustard. This caused a great deal of misery and frankly if it were not for my kind intervention may even have caused a revolution. As I left, mean Mr. Mustard whispered don’t let me down because I had promised to get him a copy of the album Lucy had been waving. As I waved a cheery goodbye; his daughter Heather gave me a smile as I left and Mr. Mustard said “I feel fine” so trouble averted; glad I could help.

Anyhow, as I got close to the supermarket I bumped into Penny Lane, looking all shady. “Where you been Penny” I asked and she said “nowhere man” which I know is a crock because lovely Rita, the meter maid told me she had been here, there and everywhere and saw Penny outside a bar with a touch of the hippy, hippy shakes standing with her friend Elizabeth. Rita said are you dizzy Miss Lizzie to which Lizzie replied “yes, but I just act naturally.” I said to Penny there’s a place you can go if you need it and left her wondering if there was something I could do.

As I walked home it occurred to me Lizzie will get by with a little help from my friends, so I gave them a quick call and before I knew it we were arranging a party! This boy and that woman and all manner of people I did not even know rallied to help; even sexy Sadie turned up with her sister lovingly called polythene Pam and that paperback writer whose name I have forgotten, but who we call Piggies. It was a good party all in all, no booze but that don’t bother me now. A shelf fell down down towards the end of the evening, but even that was OK because Maxwell’s silver hammer is like a Swiss army penknife and it was fixed in a jiffy. I left the party just as the sun was over the horizon and I saw Pat and said “please, Mr. Postman, do yourself a favor, don’t go to that house!”

Something always happens to me, but my dream about The Beatles is the strangest;  I suspect I’ll remember this one when I’m sixty-four. I got home, exhausted, and before falling into bed had a cup of tea with a mild taste of honey and thought about how much fun it would be to write a column using as many Beatles songs as I could think off. I mentioned it to my wife and she said “too much monkey business’ if you ask me, but talk to dear Prudence next time you see her and see what she thinks. I will.
NEW MANAGING DIRECTOR AT GUARDIAN DOWN UNDER.
'Dan Stinton... has been appointed the new managing director of Guardian Australia reports Zoe Samios at Mumbrella.
Mr. Stinton replaces Ian McClelland who 'been with Guardian Australia since it launched in May 2013. For more, click here.

MAJOR B-2-B BUY FOR FUTURE.
'Future has bought Newbay Media, the B2B publisher of Music Week and other trade titles in the U.K. and U.S.' scribes Charlotte Tobitt at Press Gazette.

The deal is worth just shy of £10,000,000 and 'the buyout increases the total number of Future brands to more than 100.'

Zillah Byng-Thorne, chief executive of Future, said: "Newbay is clearly aligned with Future in its mission to create content that connects, with market leading titles".'

For more, click here.
COMMINGS AND GOINGS.
'Latina Media Ventures co-president Robyn Moreno is resigning' says Keith J. Kelly at the New York Post and says that the company 'appears to be hitting a new round of financial turbulence.' He notes ' the company missed payroll on March 30 — the second time it happened that month, one source said.' For more, click here.

Meanwhile over at InStyle Julia von Boehm has been named fashion director; notes Kara Bloomgarden-Smoke at wwd.com 'the post has been vacant since Melissa Rubini left last year.' For more on this, click here.

NEW WEDDING MAG FOR THE LGBTQI COMMINITY.
'A new wedding magazine which seeks to serve the LGBTQI community has officially launched' in the land of 'roos, didgeridoos and Dame Edna Everage says Zoe Samios at Mumbrella.

'More than 3,000 copies have been spread across 920 newsagents in Australia for its launch' says Ms. Samios and the publication, which is biannual 'known as Equally Wed, is run by an online wedding directory with the same name, founded by Nivelo Miller.'

For more, click here.
GOOD NEWS... BAD NEWS, OR SO IT SEEMS FOR PILOT TV.
Terri White, e-i-c. of Empire and new mom of Pilot TV has announced the new magazine is out, the trouble is people seem to be having a bit of a problem finding it on a newsstand in the United Kingdom.

Silken tweeted "I was soooo looking forward to picking this [up] today. No stock at my local WH Smiths. Is it available nationally?" and Liam Richardson ‏tweeted "Same, wasn’t in WH Smith - in Haywards Heath!".

The good news is Ms. White tweeted to both these people "I can find both of your nearest stores no probs (I have a super sexy spreadsheet). Or it's online with free delivery." Even Everyday Betsy tweeted "I tried to pick it up on my way in to work but they didn't have it at Sainsburys but it's OK cos I will take a little walk in the sunshine later to check Nisa. Congratulations on getting it launched and out in the wild!" but she better not walk to Southampton because Steve Dowse tweeted "Can’t find it in Southampton!" Well it could be worse... at least there is always that super sexy spreadsheet!

POP-UP MAGAZINE.

'New York Times best-selling author Roxane Gay writes in her editor’s note to the pop-up magazine she’s published with Medium, called Unruly Bodies: “I've heard from all kinds of people, with stories both different from and similar to mine, who have shared the stories of their own bodies. And in hearing those stories, I was reminded that all of us live in unruly bodies that we’re all trying to take care of as best we can”,' says Melynda Fuller at mediapost.com.

This is all in the new digital magazine out now and features writers of the caliber of 'Kiese Laymon, Carmen Maria Machado, Kaveh Akbar and Keah Brown.' For more, click here.

FACEBOOK UNDER THE MICROSCOPE.
Whether Facebook's current woes will really resonate with publishers has yet to be revealed. So many have written and warned about Facebook and Facebook's interest, which is mainly Facebook itself, yet publishers were happy to ignore and continue to do business.

'Over the past few days' says AnnMarie Wills at Publishing Executive 'Facebook announced significant changes positioned as privacy enhancing moves' which we think has less to do with Facebook's views in privacy and more on keeping the money rolling in.

'Facebook will no longer allow third-party aggregators to match data against Facebook’s audience and then sell that behavior for targeting purposes' says the report, something they should have done in the first place.

Meanwhile Mark Zuckerberg who refused to be interviewed by members of Her Majesty's government will make his 'debut appearance before Congress next week' says David McCabe and Sara Fischer at axios.com and the 'once media-shy Zuckerberg has given numerous interviews and took an hour-long Q&A with reporters Wednesday' they note.

The other berg, Sheryl Sandberg has also not been backward in coming forward and is 'all over television, and the company has been flooding reporters’ inboxes with new privacy-centric changes.'

We wonder how many of those who will be interviewing Mr. Zuckerberg have Facebook accounts or at least members– of their family have. Look out Congress, Mr. Zuckerberg probably knows more about you than you do about him. For more on this, click here, for more on Ms. Wills's article, click here.

April 3rd 2018

is the 93rd day of the year and there are 272 days remaining until the end of the year.

 












London, England

New York, U.S.A.
Sydney, Australia

TODAY'S NEWS HEADLINES:
Angry Malaysians on Tuesday defended a Malaysian-born chef who was knocked out of a British cooking competition television show after judges said the chicken dish she served was not crispy enough. Malaysia's prime minister has entered the row over a chicken dish - yes... really... we know.

Channing Tatum and his wife Jenna Dewan-Tatum have announced they are splitting after nine years of marriage.


A 13-year-old boy, Jesse Hernandez, has been rescued after getting trapped in Los Angeles' sewer system for 12 hours.

China appreciates North Korea's "important efforts" to ease tension on the Korean peninsula, senior Chinese diplomat Wang Yi told the North's foreign minister on Tuesday, hours after he called on all sides to stay focused on talks.

Israeli Prime Minister Benjamin Netanyahu said on Tuesday he was cancelling an agreement with the U.N. refugee agency to relocate thousands of African migrants, bowing to right-wing pressure to scrap the deal.

King Salman reiterated Saudi Arabia's support for a Palestinian state after his son and heir apparent said Israelis were entitled to live peacefully on their own land - a rare statement by an Arab leader.

London police investigated more murders than New York over
the last two months, statistics show, as the mayor's office
condemned a "violent scourge" on the city's streets after another weekend of bloodshed.

Chinese President Xi Jinping on Tuesday told President Emmerson Mnangagwa of Zimbabwe that they should work towards a new chapter in ties, during the African leader's first state visit to China since he seized power last year.


Meanwhile... Hong Kong's once thriving pro-democracy movement, weighed down by growing pessimism among its supporters over China's ever-increasing control in the city, is facing a crisis of confidence about its future.

British opposition leader Jeremy Corbyn risked further souring his relationship with the Jewish community by attending a Passover event with a left-wing Jewish group that has called for the destruction of Israel.

Britain's Prince Harry and his American fiancee Meghan Markle have chosen a London florist to arrange the flower decorations for their wedding in late spring - no weeds, or weed allowed!

France's rail network has been severely disrupted, as a wave of strikes against President Emmanuel Macron's labour reforms gets under way.

Tchaikovsky's 1812 Overture has just been voted the UK's most popular piece of classical music.

The White House has criticized China after it imposed retaliatory tariffs against the U.S. on a range of goods, including pork and wine.

Scotland's main ferry operator has warned passengers could face disruption this summer as a result of its ageing fleet.

The Zambian government has issued a seven day ultimatum to Cuban ambassador Nelson Pages Vilas to leave the country.


A French mayor has apologised after a backlash to her April Fool's joke about Swedish furniture giant Ikea coming to her town, bringing 4,000 new jobs. Caroline Cayeux used Facebook and Twitter to announce the arrival of a new superstore to Beauvais residents, many of whom believed her "great news". Locals were not amused when the mayor, hours later, clarified that the news about job opportunities was not true. Ms Cayeux regretted the "not very wise" joke, which social media amplified.

Fiji's prime minister has said the Pacific island nation is in "a fight for survival" as climate change brings "almost constant" deadly cyclones.

Indonesia has declared a state of emergency to help stop the spreading of a deadly oil spill off the coast of the island of Borneo.

India's Prime Minister Narendra Modi has ordered his minister to withdraw an order that sought to "punish" journalists accused of fake news. Information minister Smriti Irani's announcement that the government would suspend the accreditation of journalists found producing fake news had drawn widespread condemnation.

The Duke of Edinburgh has been admitted to hospital ahead of a hip operation due to be performed tomorrow.


BORN TODAY:
1540 – Maria de' Medici, Italian noble (d. 1557)
1643 – Charles V, Duke of Lorraine (d. 1690)
1781 – Swaminarayan, Indian religious leader (d. 1830)
1782 – Alexander Macomb, American general (d. 1841)
1807 – Mary Carpenter, English educational
and social reformer (d. 1877)

1875 – Mistinguett, French actress and singer (d. 1956)
1886 – Dooley Wilson, American actor and singer (d. 1953)

1897 – Thrasyvoulos Tsakalotos, Greek general (d. 1989)
1898 – Henry Luce, American publisher (d. 1967)
1904 – Sally Rand, American dancer (d. 1979)

1916 – Louis Guglielmi, Catalan composer (d. 1991)
1918 – Mary Anderson, American actress (d. 2014)
1922 – Doris Day, American singer and actress

1925 – Tony Benn, English pilot and politician,
Secretary of State for Industry (d. 2014)

1928 – Jennifer Paterson, English chef, writer and
television personality (d. 1999)

1942 – Marsha Mason, American actress
1942 – Wayne Newton, American singer
1951 – Annette Dolphin, British academician and educator
1958 – Alec Baldwin, American actor, comedian, producer and television host
1964 – Nigel Farage, English politician
1964 – Claire Perry, English banker and politician
1973 – Adam Scott, American actor
1978 – Matthew Goode, English actor
1985 – Leona Lewis, English singer-songwriter and producer

DIED TODAY:
2014 – Prince Michael of Prussia (b. 1940)

1999 – Lionel Bart, English composer (b. 1930)
1993 – Pinky Lee, American television host (b. 1907)

1990 – Sarah Vaughan, American singer (b. 1924)
1975 – Mary Ure, Scottish-English actress (b. 1933)
1943 – Conrad Veidt, German actor, director, and producer (b. 1893)
1882 – Jesse James, American criminal and outlaw (b. 1847)
1538 – Elizabeth Boleyn, Countess of Wiltshire (b. 1480)
1253 – Saint Richard of Chichester
963 – William III, Duke of Aquitaine (b. 915)

TODAY IN HISTORY:
1043 – Edward the Confessor is crowned King of England.


1882 – American Old West: Robert Ford kills Jesse James.

1888 – The first of eleven unsolved brutal murders of women committed in or near the impoverished Whitechapel district in the East End of London, occurs.

1895 – The trial in the libel case brought by Oscar Wilde begins, eventually resulting in his imprisonment on charges of homosexuality.


1936 – Bruno Richard Hauptmann is executed for the
kidnapping and death of Charles Augustus Lindbergh, Jr., the baby son of pilot Charles Lindbergh.


1946 – Japanese Lt. General Masaharu Homma is executed in the Philippines for leading the Bataan Death March.

1968 – Martin Luther King Jr. delivers his "I've Been to the Mountaintop" speech.


1974 – The 1974 Super Outbreak occurs, the second biggest tornado outbreak in recorded history (after the 2011 Super Outbreak). The death toll is 315, with nearly 5,500 injured. The outbreak occurred in Illinois, Indiana, Michigan, Ohio, Kentucky, Tennessee, Alabama, Mississippi, Georgia, North Carolina, Virginia, West Virginia, New York and Ontario in Canada.

1975 – Bobby Fischer refuses to play in a chess match against Anatoly Karpov, giving Karpov the title of World Champion by default.

1996 – Suspected "Unabomber" Theodore Kaczynski is captured at his Montana cabin in the United States.

2010 – Apple Inc. released the first generation iPad, a tablet computer.

2017 – A bomb explodes in the St Petersburg metro system, killing 14 and injuring several more people.

AND ANOTHER THING!
I am SO pleased I am a technophobe.
Click here to read.

For previous 'And Another Thing' articles, click here.

LATEST STRAIGHT TALK
Elaine takes a look at a magalog.
Click here to read.

For previous 'Straight Talk' articles, click here.
CircSpot.com publishes cartoons from time to time; to check out some of the best, click here.

Day 93 of 365:
DAME ANNA ON HER WAY OUT? SAY IT ISN'T SO!
We sort of heard about this yesterday but thought it just a bad, but somewhat late April Fool's joke, but as Emily Smith, Ian Mohr and Oli Coleman at pagesix.com say 'it is almost beyond the fashion world’s wildest imagination, but the chatter coming out of Condé Nast and the publishing industry has reached a deafening crescendo — Anna Wintour could be on her way out of Condé and Vogue as artistic director.'

It does seem there are quite a few people who think Dame Anna may step down this summer, perhaps after 'the July wedding of her daughter, Bee Schaffer, to Francesco Carrozzini, the son of former Italian Vogue Editor Franca Sozzani.'

This would also be the time the all-important September issue of Vogue would hit the newsstands which say the authors 'allow Wintour... to step aside on a high.'

So is she leaving or not, the smart money would be on "not" but the standard barometer used in these cases is against the scuttlebutt as 'a Condé corporate spokesperson said, "we emphatically deny these rumors,” but declined to comment more specifically on Wintour’s plans".' For more, click here.
PRINT CHANGES AT CONDÉ?
SAY IT ISN'T SO!
'Rumors are swirling about the perennial problem children that are W and Brides' at Condé Nast says Kara Bloomgarden-Smoke at wwd.com who scribes that 'according to a source, there was a draft of an internal memo that put the fates of both those titles into question.'

It all seems to be part and parcel of budgets and strategies for next year but it may all be conjecture. 'A Condé Nast spokeswoman... emphatically denied the speculation, saying, “There are no plans to make any changes with either title”.' For more, click here.
REPERCUSSIONS FOR G.D.P.R.? SAY IT ISN'T SO!
'Anybody with even a passing interest in the news' says Samir Addamine at adweek.com 'has to be aware of the recent revelations involving Facebook and a certain analytics firm with the name of a prestigious university in its title.'

Mr. Addamine points out the share price of Facebook has dropped and 'Cambridge Analytica suspended its C.E.O.' He also points out that 'Facebook’s attitude toward the collection of user data has been cavalier at best' and Facebook even argued users of their service should not have been surprised 'because it was all there in the terms of service' they say.

Facebook call it terms of service; the rest of the world says small print. All of this could have, and would have been averted if Facebook (and many others) had made their data options "opt in" - they didn't and we all know the reason why. Now says Mr. Addamine 'Facebook is, however inadvertently, making the case for an expansion of G.D.P.R. (General Data Protection Regulation) beyond the borders of the E.U.

G.D.P.R. will give many users the power to give their 'consent willingly, and with full knowledge of how their information will be used and for what purpose' says Mr. Addamine, the U.K. have had their own version for years called the data protection act - it works because marketers only market to people that are open to goods and services, thus saving money and improving response. There are other reasons why this works, there are other reason why G.D.P.R. is not a bad thing - click here for more.

IT'S NOT THE CONTENT - IT'S THE WRAPPING!
Magazines are a bit like birthday or Christmas presents; often the wrapping is much better than the actual present. Not all the time you understand, but if you have a powerful cover wrapping your magazine pages, the chances of a sale are going to increase. Once the cover has done it's work, the contents then take over and are hopefully good enough to make the purchaser want to read the magazine again, either via newsstand or subscription.

Now of course magazines are just a part of a company's brand, and Ryan Derousseau at foliomag.com says 'as newsstand sales decline, cover design is now more about catching eyes online than on the street.' He is right in that, but the old basic principle has not changed. For more, click here.
BLACKSTONE TO BUY PENWELL.
That certainly seems to be what Tony Silber writing at forbes.com thinks as he scribes 'Blackstone Group is reportedly close to finalizing a deal to acquire B2B media company PennWell Corp. in a transaction that could reset valuations going forward for similar publishing and events companies in the sector.'

Emails sent to the company making the deal, Clarion Events and PennWell and Blackstone requesting confirmation went unanswered says Mr. Silber.

For more, click here.
TRUMP APPLAUDS SINCLAIR BROADCASTING.
President Donald Trump has defended Sinclair Broadcasting Group after the company ordered local news anchors to recite a script condemning other media outlets. He has tweeted:
Have to admit we are a tad confused because the fake news outlets reported Sinclair's efforts which either makes this fake news, or the president is himself spreading gossip that is wrong. You know the type of thing we mean, leaders fibbing to their country by saying how lucky they are - stand up Kim Jong Un or that president that said Mexico will pay for a wall - what's his name again?
'Family Circle'
Expands
'MasterChef'
Partnership.
'Politico' Redesign Team: Balancing Needs Of Advertisers Vs. Publishers

April 2nd 2018

is the 92nd day of the year and there are 273 days remaining until the end of the year.

 












London, England

New York, U.S.A.
Sydney, Australia

TODAY'S NEWS HEADLINES:
Nomzamo Winifred Madikizela-Mandela has died; she was 81.


Russian Foreign Minister Sergei Lavrov says the poisoning of Sergei Skripal could have been in Britain's interests.

China's Tiangong-1 space module has re-entered the Earth's atmosphere and broken up over the South Pacific, northwest of Tahiti.

Emmy-winning TV producer Steven Bochco, who created the hit 1980s show Hill Street Blues, has died at the age of 74.


A Boko Haram attack in the Nigerian city of Maiduguri killed at least 15 people and wounded 83, a military spokesman said on Monday, in the biggest strike since the government said it was in talks with the Islamist militant group.

Turkey has ordered the arrest of the Muslim cleric Fethullah Gulen and seven others over the 2016 assassination of the Russian envoy to Turkey, the Haberturk newspaper said on Monday, a day before Russian President Vladimir Putin visits the country.

Ian Poulter won the Houston Open in a playoff on Sunday.

The father-in-law of Pippa Middleton, whose sister Kate is married to Britain's Prince William, has been placed under formal investigation over suspected rape of a minor, a court source told Reuters on Friday.

China has imposed tariffs of up to 25% on 128 U.S. imports, including pork and wine, after U.S. President Donald Trump raised duties on foreign steel and aluminum imports in March.

U.S. President Donald Trump has reasserted his opposition to legalizing the status of hundreds of thousands of undocumented immigrants brought to the United States as children.

A major strike by workers at the French state railway
S.N.C.F. - including train drivers - is expected to paralyze rail travel across France.

Nauru has severed ties with Australia's highest court, sparking concerns that hundreds of asylum seekers could be left without the right to appeal.

Israel has cancelled plans to deport migrants en masse to Africa after reaching a deal with the United Nations refugee agency.


BORN TODAY:
742 – Charlemagne, Frankish king (d. 814)
1545 – Elisabeth of Valois (d. 1568)
1653 – Prince George of Denmark (d. 1708)
1788 – Wilhelmine Reichard, German balloonist (d. 1848)
1835 – Jacob Nash Victor, American engineer (d. 1907)
1840 – Émile Zola, French novelist, playwright, journalist (d. 1902)

1896 – Johnny Golden, American golfer (d. 1936)
1908 – Buddy Ebsen, American actor and dancer (d. 2003)
1923 – Gloria Henry, American actress
1927 – Rita Gam, American actress (d. 2016)
1927 – Kenneth Tynan, English author and critic (d. 1980)

1928 – Serge Gainsbourg, French singer-songwriter,
actor and director (d. 1991)
1930 – Roddy Maude-Roxby, English actor
1934 – Brian Glover, English wrestler and actor (d. 1997)
1943 – Antonio Sabàto, Sr., Italian actor

1945 – Anne Waldman, American poet
1946 – Richard Collinge, New Zealand cricketer
1946 – David Heyes, English politician
1946 – Sue Townsend, English author and playwright (d. 2014)

1953 – James Vance, American author and playwright (d. 2017)
1960 – Brad Jones, Australian race car driver
1965 – Rodney King, American victim of police brutality (d. 2012)
1978 – Scott Lynch, American author
1978 – Ethan Smith, American actor, director, and producer

DIED TODAY:
2014 – Glyn Jones, South African actor and screenwriter (b. 1931)
2013 – Milo O'Shea, Irish-American actor (b. 1926)
2005 – Pope John Paul II (b. 1920)

1994 – Betty Furness, American actress, consumer advocate, game
show panelist, television journalist and
television personality (b. 1916)

1966 – C. S. Forester, English novelist (b. 1899)

TODAY IN HISTORY:
1513 – Spanish explorer Juan Ponce de León first sights land in what is now the United States state of Florida.

1792 – The Coinage Act is passed establishing the United States Mint.

1800 – Ludwig van Beethoven leads the premiere of his First Symphony in Vienna.


1851 – Rama IV is crowned King of Thailand.

1885 – Canadian Cree warriors attack the village of
Frog Lake, killing nine.


1900 – The United States Congress passes the Foraker Act, giving Puerto Rico limited self-rule.

1902 – "Electric Theatre", the first full-time movie theater in the United States, opens in Los Angeles.

1912 – The ill-fated RMS Titanic begins sea trials.

1956 – As the World Turns and The Edge of Night premiere on CBS.
The two soaps become the first daytime dramas to debut in the 30-minute format.


1986 – Alabama governor George Wallace, a former segregationist, best known for the "Stand in the Schoolhouse Door", announces that he will not seek a fifth four-year term and will retire from public life upon the end of his term in January 1987.

1992 – In New York, Mafia boss John Gotti is convicted of murder and racketeering and is later sentenced to life in prison.

1992 – Forty-two civilians were massacred in the town of Bijeljina.

2006 – Over 60 tornadoes break out in the United States; Tennessee is hardest hit with 29 people killed.

2014 – A spree shooting occurs at the Fort Hood army base in Texas, with four dead, including the gunman, and 16 others injured.

2015 – Gunmen attack Garissa University College in Kenya, killing at least 148 people and wounding 79 others.

AND ANOTHER THING!
I am SO pleased I am a technophobe.
Click here to read.

For previous 'And Another Thing' articles, click here.

LATEST STRAIGHT TALK
Elaine takes a look at a magalog.
Click here to read.

For previous 'Straight Talk' articles, click here.
CircSpot.com publishes cartoons from time to time; to check out some of the best, click here.

Day 92 of 365: World Autism Awareness Day (International observance);Malvinas Day (Argentina); Thai Heritage Conservation Day (Thailand); International Children's Book Day (International observance).
IS COSMO PORN? SOME DON'T THINK SO.
The American Society of Magazine Editors are certainly among those in support of Cosmopolitan magazine which can no longer be found at the checkouts of Walmart.

“Whether the source is Bentonville or Washington, the target Cosmopolitan or American Rifleman, A.S.M.E. opposes any attempt to muffle free speech.” That is what 'Sid Holt, chief executive of the industry group' said reports Keith J. Kelly at the New York Post who notes that 'pressure from the N.C.O.S.E. and a recent radio blitz by Victoria Hearst on conservative talk radio in Arkansas pushed Walmart, headquartered in Bentonville, Ark., to ban the magazine from its checkout counters.'

However, we cannot help wondering if this is all a bit of a storm in a teacup. Publishers have to pay a great deal of money to have their magazines at the checkouts and if our local supermarket is anything to go by, it is probably not worth it.

Surrounded by magazines at the checkout on Saturday, those people not engaged in packing their produce were checking their phones or sorting their coupons or engaged in other activities including the removal of nasal contents. Nobody was paying any attention to the magazines which makes us wonder whether this has more to do with Walmart wanting to remind us that checkout magazine racks still even exist? For more, click here.
NO TIME FOR PECKER.
'Meredith Corp. had no time for tabloid king David Pecker' scribes Keith J. Kelly at the New York Post even though he 'reportedly pined to purchase Time magazine and other Time Inc. titles from Meredith, [he] never stood a shot at getting his hands on the esteemed weekly.'

In looking at the evidence it does seem Mr. Pecker tried to get the money to buy the magazine 'even aggressively courting a Saudi prince to invest in his American Media Inc.' says Mr. Kelly but to no avail. For more, click here.

AFRICAN EDITION OF VOGUE.
'Supermodel Naomi Campbell said on Sunday that Vogue magazine should launch an African edition to recognize the continent’s contribution to a global fashion industry that has been criticized for its lack of diversity' reports Reuters. Ms. Campbell will be busy doing what she does best, walking up and down in a new frock at Arise Fashion Week.

She says “we just had Vogue Arabia - it is the next progression. It has to be. Africa has never had the opportunity to be out there and their fabrics and their materials and their designs be accepted on the global platform ... it shouldn't be that way.”

Quite agree Naomi, go tell that to the women who spend all day walking to the water standpipe and back again, we are sure they will be on board! For more, click here.

ROGERS SELL THEIR STAKE IN TEXTURE SUB. SERV.
'Apple Inc is buying Texture, the digital subscription service claimed to be the Netflix of magazines' says mastheadonline.com. 'Texture is owned by Conde Nast, Hearst, Meredith and Rogers Communications.' For more, click here.
ANNA WINTOUR'S CHALLENGES? SURELY NOT!
'Anna Wintour can certainly use a win' says Alexandra Steigrad at the New York Post even though 'Wintour, 68, has been a force in the fashion industry since she took the helm at Vogue 30 years ago' she scribes.

Fact of the matter is that 'Wintour has found herself in unfamiliar territory' what with 'digital, video and live events' having more importance now than print. 'Her beloved Vogue, some believe, wields much less power than it once did, while as artistic director at Condé Nast Wintour has overseen some high-profile misfires.'

Mind you, it would be a brave (or stupid?) person to presume Dame Anna is down for the count, for more, click here.


LSC GET ATK IN AOK DEAL.
L.S.C. Communications has signed a multi-year publisher services agreement with America’s Test Kitchen to provide print, sourcing, distribution and postal optimization solutions for A.T.K.’s media entities including cookbooks and magazines.

A.T.K. has sold more than 10 million cookbooks to date, and has nearly one million subscribers for magazine titles that include Cook's Illustrated and Cook's Country, as well as numerous special issues.

A.T.K.’s Chairman and CEO, David Nussbaum said "Streamlining and consolidating our physical media products and distribution channel with LSC enables us to optimize our savings and therefore continue to invest in the creation of new material for our audience that helps strengthen the evolution of our brand.”

To be added to the weekly alert, complete the form below. Or click here to send an email.
foxyform.com

Content marketing specialists know there is a great return on investments especially when teamed up with a quality telemarketing... Ronen Ben-Dror explores some options. Click here to read.

Native advertising is here to stay, probably. It is a good thing, possibly. So why can't Glen Martin decide whether he likes native or not? Click here to read.

We act as if “native advertising” is something new, so what is it and how should we best use it... an introduction to "native advertising!" Click here to read.

Just how safe is your data? With so much data held by publishers, could it be "hacked?" Elaine Tyson and Roy Beagley asked the people that know, the fulfillment bureaus themselves. Click here to read.

The Interactive Advertising Bureau found that more than a third of web traffic is fraudulent and BPA says only 40% of ads measured are actually viewable, but how much of a problem is this? Click here to read more....

Telemarketers are well aware of the Personal Identifier Question and recent changes in rules regarding the PIQ have caused somewhat of a debate in the industry. Ronen Ben-Dror of Blue Valley Telemarketing takes a look at what gives. Click here to read more....

Customers of telemarketing services often commission work without undertaking even the most elementary checks. What should the informed customer look for when choosing an outbound telemarketing agency? Click here to read,

Publishers need to address the USPS's suggested increase before it is too late. Click here to read,

Social media channels today are playing an interesting role in the future and the publishing world now views social media as a positive exchange with subscribers, so To Tweet or Not to Tweet, That Tis the Question Click here to read more....

How Well Do You Know Your Audience? The more you know, says Ronen Ben-Dror, this could eliminate the battle of qualifying leads. Click here to read more....

When executing a direct mail program, you should give lots of thought to the requirements of merge/purge. This could end up saving you a great deal of money, not forgetting making your life a great deal easier. Karen Tyson explains...

5 Mistakes You Should Avoid When Planning Your Audience Development Efforts by Kinjal Husges. Click here to read more....

To develop a realistic circulation forecast based upon current economic, industry, and company conditions is part of any circulation director's job. Benefit from the accountant's view and read Peter Sangiorgio's 5 Simple Tips to consider when developing a Circulation Budget. Click here for Peter's insight.

Businesses that put their customers front and center will ultimately win and the secret to successfully scaling CRM practices into any large organization is to really understand your markets. Benefit from Pam's years of experience and learn how to segment your file and become a success. Click here for Pam's insight.

Sending out a direct mail campaign requires a good lettershop operation... Karen Tyson explains....

For years the concept of earning and deferring income has confused many, but it is not that difficult. Get the facts behind earned and deferred income from Peter Sangiorgio. Click here to read more....

To be added to the weekly alert, complete the form below. Or click here to send an email.
foxyform.com

Cash flow is probably the most important resource any business has. Benefit from Peter's insight and knowledge. Click here to read this exclusive article.

Circulation can be an asset on a sales call. Peter Lenahan explains what to do, and as importantly not what to do in this exclusive article. Click here!

How to manage a telemarketing campaign and make it work for you. Karen Tyson explains....

While all major publishers maintain marketing databases, it is just as important for small publishers too. Pam would argue it’s more important than ever to maintain a database as a tool for identifying, developing and implementing strategy. Click here!

Getting a direct mail package printed takes advance planning. Karen Tyson has some thoughts and ideas as to how to make this sometimes daunting prospect easier to handle... Karen Tyson explains....

Rebecca Sterner is one of the most respected people in the audience development job function. Now you can benefit from Rebecca's knowledge on Setting Up an Auto Renewal Program. Click here.

Enjoy and benefit from this exclusive article for CircSpot.com written by Peter Lenahan who explains why the circulation staff keep the sales force motivated, and how that benefits all concerned. Click here!

Reader's response: One of most intelligent articles I have ever read on ad sales and the all-important relationship with circulation. Well said. Harry S, Sacramento, Calif - via email.

Free magazines are different from "Controlled" as we all know, but the distinction is becoming less and less relevant to advertisers. Click here!

Evaluating how a campaign is working while agents are in the process of communicating with current or potential clients, live monitoring is an essential tool. Can companies afford to waste all those efforts on a careless approach to monitoring the campaign? Of course not. Click here to read more....

An accurate call list is an extremely important aspect in waging a successful telemarketing campaign. Scrubbing the list is the responsibility of the publishing company and the telemarketing agency. Click here to read more....
 

Virtually all marketing campaigns are most successful when they employ a multi-channel approach to a targeted audience... even in the "all-digital" world. Click here to read more....

On October 16th last year, a new regulation from the FCC went into effect. Ronen Ben-Dror asks how does the FCC rule affect you in the B2B environment? Click here to read more....

 
     
LES, POVS AND COMMENTARIES.
PROMOTIONS WE HAVE RECEIVED - AND WHY THEY ARE GOOD (OR BAD?)

 

WWD does good email subscription promotions.  This one is hard to resist.  It’s got a good subject line – “URGENT:  Prices Going up in July.  Lock in Lower Rate Today”.  The email subject line is just like envelope teaser copy – it has to pull prospects into the promotion and this one accomplishes the mission.

The copy and design is clean, colorful and loaded with benefits – the biggest of course is “Beat the prince increase!  Last chance for Current Rate”.

And, if you order with this offer, you can also save 20% on the 6 month online access price and pay only $59.  It looks as if this might actually be a last chance.  And, it’s always good to think a last chance offer might actually be a last chance for something.  This offer was overused in mail efforts – but you don’t see it as often in email. The offer is used to good effect here.

There’s a prominent Subscribe button to make ordering easy.  Following that is a picture of the web site and arrows that call out the features of the site.  Clearly, WWD offers a lot for the money.  And as subscription promotions are all about the offer, this is a winner. To see a larger version of the offer, click here.

This TV Guide gift effort is colorful and loaded with smart ideas – a two for one offer, special donor renewal price, holiday gift cards, multiple premiums and a reply-by date to move prospects along.

This is a very good email offer for a subscription to the print edition of WWD.  There is a lot to recommend the creative.  First, the email looks the way you expect WWD to look – smart, elegant and intriguing.

Second, the copy is filled with proven direct marketing technique.  The headline says “Summer Special for Industry Insiders” and that’s an appeal to the recipient’s ego.  It’s very flattering to be considered an industry insider and to be recognized as such by an industry leader such as WWD is even more appealing.  If done correctly, flattering prospects is a smart move.

There is a very strong subscription offer being made and the email leads with that offer – a 34% price saving on a six month subscription.  Offers drive promotions and it’s important as a marketer to remember that fact. 

You can’t miss the call to action – a GET IT NOW button to order coupled with a prominent respond by date.  This technique generally moves prospects along to order as it creates a fear of missing out.  Direct marketers have used reply by dates for years and years in mailed offers.

There are also benefits offered in addition to the special subscription price – more content, a new, bolder look and “extras” such as daily email of top stories and three issues of Beauty Inc.

This email offer uses smart direct marketing technique developed through many years of print campaign testing and marries it to the immediacy of email.  It’s difficult to ask for more.

We recently received an interesting direct mail package offering a subscription to House Beautiful magazine.  It’s interesting for a number of reasons. Click on the picture below for more details.
The New York Times wants me back - nice. An outer envelope that perforates on the right, left and top which then revels a single order form and a postage paid reply envelope (not shown.) It is an interesting offer '50% off for 16 weeks' - the 50% off I understand, but the 16 weeks has me a tad confused... more than a quarter, less than a half and not quite a third. If it was intended to get me thinking, it did.

I can get all the digital elements my little heart desires and access to nytimes.com. Ordering is made easy, I can phone, go online even use the USPS and try and reduce their losses.

Sadly, the reason I canceled my subscription weighs heavier on my mind as does the all-singing, all dancing offer I received, so for the moment NYT - thanks, but no thanks. To enlarge the image on the left, click on the image.
We recently received the regular offer from Opera News and this offer, like our old nanny Mary Poppins is practically perfect in every way. '3 Risk-Free Issues' always a vote grabber, a free gift offer of a CD, an involvement device, savings of 68%, and a reply by instruction. We may have died and gone to heaven!

Inside, or the reverse depending on your point of view, 'Free' is mentioned not once, nor twice but four times in as many paragraphs and an excellent re-stating of what we are going to get, or not if we don't reply in ten days. The Free issues are even restated on the reply card. Whoever wrote and designed this should be sent a bag of onions, because they sure as hell know them. It looks good, does all the right things and Opera News mail it regularly, so we can conclude that it works for them. (Click here or on the thumbnail to view larger image.


We received our monthly renewal offer from TV Guide this week, and it does all the right things and looks good, and makes ordering very simple. As with many publications the actual renewal date is not mentioned, something which annoys me as a subscriber, but pleases me as a marketer - can you tell I am a Gemini? IF you click on the image above, you can see what happens at the ordering stage, although this is made as simple as possible. Interestingly, for an online order form, and a renewal form at that, TV Guide offers a Bill Me option.
Here's a good offer from Oracle Magazine for a qualified controlled publication. It has good benefits copy and makes requesting Oracle Magazine easy with a couple of "Subscribe Now" buttons.  There is interesting PS copy offering a new publication for those who might be interested in Java Magazine as well as Oracle. The design is clean, uncluttered and attractive. To view the offer, click here. Not sure why the publisher is only offering six free issues, but given the quality of the promotion there must be a very good reason.

Here is the latest offering from People magazine. Nice personalized outer envelope, and a simple and concise brochure showing good covers and copy that sells the subscription. To order, it's old school, snail mail - no mention of ordering via the web anywhere. Nice package and well done to People for knowing that direct mail via the post office is still a good way to get orders.

Click on the image to see large versions.
people
Here’s what appears to be an advance renewal offer from Vegetarian Times.  It’s a renewal sweeps – smart idea because the original sub order was placed through PCH.  We’re assuming it’s an advance renewal as only one copy of the subscription has been received thus far.  The offer is a strong one –a 78% saving on the renewal plus a chance to win $25,000 (along with other prizes).  Package includes clever “sweeps” techniques on the outer envelope, an offer deadline and small flyer detailing prizes.  Good job, Vegetarian Times!

Click on the image to see large versions.
people
We received this double postcard from GQ magazine. The card looks great, has a nice cover and a nice free gift, but also has a rather confusing offer. '24 issues of GQ for only $20.00 - that's 83c (plus 17 cents shipping and handling) per issue; in other words $24.00 then. If you add 83 cents to 17 cents, you get $1.00 which if you then multiply by 24 issues you get $24.00. Click on the image to see large versions.
people
When my subscription of 'The Week' arrived last week, inside the envelope was an offer for 12 issues of 'The Oldie' magazine. As far as I am aware these magazines are independent of each other, but have a great deal in common.

This is a nice way of promoting a magazine that is probably already known to readers of another magazine and would be fairly cheap to produce and execute. Nice offer. Click on the image for a larger view of the outside and inside.
people
Always nice to get something from 'The Economist' as they always do things so well.

A free copy of 'The World in 2013' is a nice incentive for the readers among us, and a free tablet cover for the tecchies to boot - which also indirectly pushes the digital version.

The predominant red is great as it screamed "ECONOMIST" as soon as I opened my email. Oh and 69c a copy, they got me! [Click here or on image for large version].
people
'People' really knows how to use it's house file. Good offer, nice creative and use of personalization.

The offer is strong and the order form is pre-populated - what's not to love?
people
(Click on the image to see larger size and also the order form page.

This is an interesting offer. On the one hand it pushes newsstand sales, you can save $1.00 if you print out the coupon. However if you clicked on the Save $1.00 link you can also subscribe and get eight issues free.

An offer is an offer,
even though this offer
is not publishing related,
it has ignored basic
promotion rule 1-0-1:
Know Thy Prospect!

I AM NOT A
MEDICARE RECIPIENT!


To view larger size, click on the above image.

A recent offer from People magazine. It looks simple but a great deal of thought has gone into this offer, not least the cover featured on the tablets.


To view larger size, click on the above image.
Let's state it up front - we know the email at the end of the link is spam. Even so, it is a great example of why some design is a good thing in email promotions - even text only promotions. We cannot believe anyone who got this email would even have got so far a clicking a link! Click here to see the email, which is a screen shot taken from our computer.

Rebecca Sterner wrote on CircSpot on how to set up an autorenewal. It just so happens that today we received our auto renewal for Time. In all honesty we had not planned to renew it, but it is done, and although we could cancel it, $81.00 for 56 issues is not worth the hassle of canceling, so we guess the auto renewal worked... at least in our case.


To view larger size, click on the above image.
A CircSpot.com reader looked for something on the Times of London web site, and this popped up while the page they wanted to view was loading. He liked it, took a picture, and sent it to us - thanks Glyn C-R of Buckinghamshire.

To view larger size, click on the above image.

A CircSpot.com reader subscribed to Fast Company and paid $10.00 for a subscription. After placing the order, they received an email offering a $5.00 credit if she can get another person to subscribe in the next 6 hours. This seemed like a very clever idea to the the person who sent us the information - and we agree.

To view larger size, click on the above image.

Here's a nice promotion from The Nation.  It's quick to read, offers an invitation to receive exclusive free offers - it's a flattering offer and comes from a credible publication.

It ultimately leads you to a subscription landing page offering 4 free issues (very strong offer) plus attractive subscription prices and a choice of format - print or online access.
The promotion is clean and uncluttered with enough enticing benefits to attract readership.



Click on the image above for a larger version.